...2.0 Introduction With the rising number of retailers, it is becoming essential to have strategies that work not only in the retailer itself but also to help it survives from the competitors in the same market. The aim of this report is to find the best-suited strategies for Mulberry, which is struggling to stay and compete in the market. This report presents analyses used to evaluate the internal and external environment and positioning of the retailer in order to get the rationale behind the retailers’ selected strategies. Burberry Founded in 1856 by Thomas Burberry, Burberry is a British luxury fashion brand, which is known for its outerwear (“Company History”, n.d.). In 2014, it reached over £400 million revenue with 193 stores opened all over the world (Burberry Group Plc, 2014). Large leather goods are one of the products that boosting the business which represents more than 30% of total revenue followed by women and men trench coat and its latest product line which is Burberry Beauty with revenue reached £151 million as of march 2014 (see Appendix 1). The biggest contributor of sales revenue is Asia Pacific region with the least mainline stores compare to Americas and Europe, Middle East, India, and Africa (EMEIA) region (Euromonitor, 2014). Realised the need to go digital and capture the Millenials segments, Burberry go into seamless approach by launching Burberry Bespoke which allows customers to create their own design of clothing. Burberry Kisses the latest...
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...1.0 Introduction Buying is the activity of acquiring goods or services to accomplish the goals of an organization (businessdictionary.com). Retail buying involves selecting, planning, buying, renting and or hiring of the necessary equipment, supplies, resources and services in order to sell them in retail outlets or use them within production (http://www.prospects.ac.uk/retail_buyer_job_description.htm). A buying plan is a guide or a road map for the buying department that outlines goals and details of how the department will achieve those goals (BusinessDictionary.com). Following the immediate challenge for the ‘Like Brands’ by Aldi to increase its market share for the from 2.3% to 2.5% and encouraging customer loyalty, the department has come up with a well detailed buying plan that will help Aldi to achieve its goals. The plan constitutes the following: * Situational analysis * Objectives of the plan * Need recognition * Information search * Purchase specifications * Supplier sourcing * Tendering * Supplier selection * Cost minimisation strategies * Awarding of contracts * Contract close out 2.0 Situational analysis It is the process of identifying and evaluating existing internal and external elements that may impact an organization's ability to achieve its objectives. A situational analysis also includes a SWOT analysis which is an assessment of the organization's strengths, weaknesses, opportunities and threats (http://www...
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...STRATEGIC RETAIL PLAN a. Define the Mission To be a leader enterprise in providing different creative rice meals and snacks that are big in size, generous in quantity of flavorings and toppings, healthy and unique, and convenient giving those consumers who don’t tend to pre plan their meals a new meal alternative. b. Conduct External and Internal Analysis • Market factors Internal Factors Our leadership style and the styles of other business management impact organizational culture. The positive or negative nature, level of family-friendliness, effectiveness of communication and value of our employees are cultural implications that result from our leadership approaches. Other business often provides formal structure or direction with mission and vision statements. These will be our forward-looking statements that provide our business for c decisions and activities. The strength of our employees is another crucial internal business factor. Motivated, hard-working and talented workers generally produce better results than unmotivated, less-talented employees. Our business processes and relationships within and between departments and employees also significantly impact business effectiveness and efficiency. External Factors This include socio-economic factors relate to the values, attitudes and concerns of our target customers and their economic abilities to afford our products. The legal, ethical and political environments generally relate to our need to abide by...
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...Introduction The Indian retail industry is estimated to have a market size of $180 billion accounting for a national GDP of 10%. It is poised to see a growth of 11 -12% per year. India is placed sixth in the global retail development index and it is predicted that there will be 1000 – 1500 stores in each of the metros by next year. The Indian retail business has the capacity to employ over 2 million in new jobs within the next 6 years. About 60% of these are expected to be in the area of fashion and lifestyle, and visual merchandising is one key area for the same. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. According to Apurv Satdeve, "Visual Merchandising is a perfect understanding of one's business strategy filtered into highly creative solutions" The store derives as much of its identity, character and gravity from its physical contours, as from the products it houses and the individuals who manage the transactions...
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...In the News Apple has revealed a new promotional material that lets its users have the ability to switch between major mobile carriers for their data plans. Apple will now ship out in their new iPad Air 2 and iPad Mini 3 a built-in sim card that allows users to purchase wireless service on the spot. Previous ipads have always had the ability to let you hop between carriers just by swapping out the sim card; however, Apple has simplified this process further with one sim card that lets you hop onto whichever carriers is listed on their iOS. These carriers include AT&T, Sprint, and T-Mobile in the U.S., and EE in the U.K. Apple does plan to expand the list of global carriers in the future. Why does this matter? Well I think this really takes the carriers out of the retail loop and makes it easier for Apple users to be able to switch seamlessly between the three major U.S. carriers for on the go data plans. It makes the carriers a lot closer to the interchangeable pipes that they’re afraid of seeing because it effectively lessens the powers of the mobile carriers since they rely on their control of the retail sales and service channels to prevent customers from switchovers and to be able to upsell additional products. Interestingly enough, Verizon has opted out of this new Apple sim so far, which shows the disproportionate strength of Verizon in our market as compared to the other three carriers. Verizon thinks that they have enough market power to tell Apple what to do...
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...INTERNSHIP REPORT ON Retail Banking Activities of City Bank Ltd Gulshan Branch of the year 2009, Dhaka 1 INTERNSHIP REPORT ON Retail Banking Activities of City Bank Ltd Submitted to: Syeda Shaharbanu Shahbazi Ahmed Senior lecturer, BRAC Business School BRAC University, Dhaka Submitted by: Md.Mozahidul Islam ID: 05304077 Date of submission: 20th December, 2009 2 Letter of Transmittal December 20, 2009 Syeda Shaharbanu Shahbazi Ahmed Senior Lecturer BRAC Business School BRAC University, Dhaka Dear Madam, I am glad to submit my report on the topic as you have assigned me to prepare an internship report on retail banking activities of City Bank limited of Gulshan Branch as a partial requirement of the course Bus 400. Now I am looking forward for your kind appraisal regarding internship report. You would be glad to hear that I have given my best effort to prepare the report with relevant information that I have collected from City Bank Limited, Gulshan Branch and from other relevant sources during my internship program. I have the great pleasure to have the opportunity to study on “retail banking activities” of City Bank Ltd. It is meaningful to mention that the knowledge I have gathered during the internship period, will help me in practical field of professions. In spite of various inadequacies I have tried to cover all the relevant affairs. It is quite worthy to mention that without your kind hearted guidance and cooperation it would not be possible for...
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...operations as a Scheduled Commercial Bank in January 1995. • PROMOTER HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment. • BUSINESS FOCUS HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values - Operational Excellence, Customer Focus,...
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...Bus 530 Human Resource Management Mountain Bank Case Professor, Joni Barnard Quiana Echols October 23, 2011 Mountain bank has four major business lines to include retail banking, consumer lending, real-estate, and corporate banking. Right now the company holds fifty percent of the market when it comes to retail banking; however this sector is not very profitable. In consumer lending they hold twenty five percent of the market which is somewhat profitable. The company must tap into the more profitable sectors such as real estate and corporate banking in order to achieve a more profitable banking institution. While they respectfully hold less than ten percent market share in these two sectors, they are counting on cross selling and the sales of their tellers assist them in gaining more market share in these two areas. 1. Discuss the strategies that Mountain Bank should implement to achieve a competitive advantage in the marketplace. A competitive advantage exists according to, Quickmba.com, when a firm is able to deliver the same benefits as competitors but at a lower cost or deliver benefits that exceed those of competing products. Thus having a completive advantage enables the firm to create superior value for its customers and superior profits for itself. Strategy is defined as coordinated choices and actions that provide direction for people and organizations Stewart &Brown (2009). According to Stewart & Brown (2009) a competitive business strategy focuses on...
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...Critical Analysis # 3 The Plan to Rescue Sears The article “The Plan to Rescue Sears” by Miguel Bustillo, analyzed the business recovery strategies that the company plans to implement under CEO Lou D’Ambrosio. D’Ambrosio plans to counteract Sears’ business downturn through a blend of technology and loyalty-reward program. Although this plan might have positive effects, it will only put Sears on the same level with its competitors not ahead of them. Stores such as Macy’s and Target already offer this loyalty-program. In order to reassert its dominance in retail industry, Sears should develop three new strategies including: maintaining capital investments, hiring more experience leaders, and lowering product prices. In order to reassert itself in this industry, Sears needs to maintain its capital investments. Currently, Edward Lampert, the Chairman of Sears Holding, a company created by Lampert through K-Mart-Sears merger, is selling struggling Sears stores. Majority of Sears decision came from Lampert. This action is a bad strategy because in retail business, one of the keys to succeed is expansion. As an article from Forbes describes, “Upon taking ownership, Lampert merged Kmart and Sears into Sears Holding as a new entity. Since then, Lampert has sold some of the Sears properties. Today both Kmart and Sears lack direction and have become irrelevant on the retail scene.” Furthermore, Sears needs a CEO and Chairman who understands the retail industry. As Mark Cohen a professor...
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...Sales & Operation Planning Adrian Rader American Public University Kristopher Bradshaw Sales & Operation Planning Sales and operation planning sets the foundation for any successful business. In order to succeed a company must be prepared from the beginning and set the groundwork or procedures it will follow. From customers to sales and marketing to developing, the sales and operations planning is designed to set up all the plans for every aspect of the business. The process in done is phases and tasks must be done before everyone can come together at the first meeting. Meetings must be set up well in advanced to allow everyone involved adequate time to prepare their part of the meeting. The process has been becoming more prevalent with businesses as they see the importance of this step. It is important early on that everyone knows their role. In the mid-1980s, Oliver Wright developed the sales and operations planning process. “He essentially recommended to his manufacturing clients that they get Sales plans from their Sales organizations to use as a basis for production planning” (Lapide, 2014). The tasks that must be done before the first meeting are simple. The people who should be part of the process need to know in order for them to prepare for the first meeting. The dates need to be set for first yearly meetings to allow for adequate preparations. If the company is going to use technology, the software must be tested to make sure the accuracy is correct...
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...American Eagle Outfitters, Inc.: Retail Store Analysis Company Overview: American Eagle Outfitters, Inc., a billion dollar corporation, is ranked as one of the largest retail chains in America. With their central corporate headquarters in Pittsburg, Pennsylvania, and two other corporate facilities located in New York City and Tokyo, Japan, American Eagle, Inc. operates numerous mainline stores, factory stores, franchised stores, and distribution centers across the country and the globe. Company History: In 1977, the Silverman brothers, Jerry and Mark, who owned and operated Silverman’s Menswear, a Retail Ventures, Inc. company, founded American Eagle Outfitters. Opening the first store in Novi, Minnesota, the Silverman brothers were hoping to diversify their menswear line. Several stores were opened up and a catalog was created. American Eagle Outfitters continued to grow into 1990, when a leadership change to Jacob Price led to the introduction of casual, private-label merchandise for men and women. In 1994, American Eagle Outfitters became part of the NASDAQ stock exchange, which enabled the opening of 90 stores the following year. New executives came aboard in 1996 and decided to alter the target demographics of the target market and reach more women, as well as focus on those 18-32 years of age. Shortly after, American Eagle expanded to e-commerce with ae.com. By 2000, American Eagle operated 500 stores and revenues for the company quintupled to $1 billion. The Canadian...
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...Credit Assessment Nguyen Xuan Phuong, Assistant Manager of Credit Assessment | Type of Internship | Credit - Finance and Banking | Institution name | Australia and New Zealand Banking Group Limited (ANZ) | TABLE OF CONTENTS Acknowledgement 4 Executive Summary 5 Chapter I: Company Profile A. ANZ Global 1. Overview 6 2. Achievements 6 B. ANZ Vietnam 1. Location in Ho Chi Minh City 8 2. Local Network 9 3. Website 9 4. History Background 9 5. Key Milestones 10 6. Shareholders 11 7. Achievements 11 8. Strategy: Blueprint for Success 13 9. Products and Services 9.1. Institutional – Commercial Banking 14 a. Institutional Banking 14 b. Commercial Banking 15 9.2. Retail Banking 15 10. Customers 17 11. Organizational Chart 17 12. ANZ Share Priorities 2014 18 Chapter II: Working Diaries 1. Internship Activities 19 2. Activities and the Role of Credit Assessment to ANZ 20 3. Performance of Credit Assessment – Personal Loan 21 Chapter III: Conclusion 1. Assessment of the Internship 22 2. References 23 Acknowledgement Firstly I would like to thank Mr. Nguyen Huynh Phuoc An for giving me the opportunity to take the internship at ANZ. For me it was a unique and bettering experience to be a part of the institution for 3 months. After the internship, I was able to get a whole new actual abstract and vision about banking business which was previously attached to...
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...CHAPTER - I CONCEPTUAL OVERVIEW CONCEPTUAL OVERVIEW In modern retailing, attaining leadership and building an image in the customer's mind requires a great deal of skill and planning. Al Ries and Jack Trout long ago talked about positioning as being a 'battle of the mind'. Even today this holds true: a store brand has to break through the clutter and make an impression on the customer's mind to eventually convert the coordinated entity of the store that's in the customer's mind into a particular image. Image can be described as the overall look of a store and the series of mental pictures and feelings it evokes in the beholder. For the retailer, developing a powerful image provides the opportunity to embody a single message, stand out from the competition and be remembered. Image is the foundation of all retailing efforts. While store layout, presentation, signage, displays and events can all change to reflect newness and excitement from one season to the next, they must always remain true to the underlying store image. Studies indicate that a retailer has roughly seven seconds to capture the attention of a passing customer. The following elements combine to form a distinctive image that not only reaches out and grabs the customer's attention, but also makes a positive impression in those precious few seconds. MERCHANDISING Merchandising, also known as the 'silent salesman', is the science and art of suggestive selling by display and presentation. Visual merchandising...
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...policy for paperless banking The State Bank of India (SBI) on Friday launched its "Green Banking Policy" in the Bengal circle. Aiming at paperless banking, the SBI has selected four of its branch in Kolkata and Howrah to introduce point-of-sales (POS) terminals. It will also run 50 ATMs out of 850 ATMs in Bengal by solar energy by March 31, 2011. Addressing a press conference, Suriender Kumar, chief general manager, Bengal circle, SBI, said, "We want to contribute in cleaning our environment. The plan to introduce POS terminal is to ensure paperless banking. Customers can deposit as well as withdraw cash from these terminals. We will also run more and more ATMs by solar energy to reduce our power consumption." The SBI has planned to introduce five lakh POS terminals across the country in next three to five years. The Bengal circle of the bank has also doubled its profit in the first quarter of the current fiscal compared to corresponding period of the last financial year. The retail banking business has been increased by over Rs 3500 crore in the first quarter compared to the same period of 2009-10. ICICI bank ICICI Bank's Technology Finance Group (TFG) implements programmes for multilateralagencies in areas of collaborative research and development (R&D), energy, environment and healthcare. TFG's initiatives include efforts to attract and channel private financing into cleaner technologies, to create public-private partnerships to mitigate greenhouse gas emissions through...
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...Introduction 1. Banking industry and financial sector Within the global banking industry, financial sector is an important part of overall global economy and is primarily composed of banking institutions, money markets and financial brokers. This sector is considered as a vital component of developed economies such as the USA, UK, Switzerland and Japan. The definition of a retail bank as described by the banking industry is that it operates within the financial institutions offering services such as adjustable rate mortgages, financial derivatives, bank credit and debit cards, electronic banking etc. Theses organizations are also regulated and controlled by industrial standards’ legislation and regulations that should be adhered to, in order to successfully operate in the industry (Bennett Kottasz, 2012). However this sector, that plays a key role in economic integrations of countries (Winder, 2013), had recently shown signs of distress mainly due to uncontrolled lending and unwarranted risk-taking activities (Habib, 2013). In addition, there had been a lack of transparency. Incidents within last decade such as Lehman Brother collapse and financial meltdown of 2008, created lots of ambiguities in understanding banks risks from imitative trading and therefore unwillingness of any bank to trade or lend to any of the bank. In particular these incidents create an uncertain situation where it is difficult to speculate which particular financial organization might unexpectedly...
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