...About Founded in 1926, Koç Holding has become not only one of the largest and most successful groups of companies in Turkey but also in Europe, by staying one step ahead of change throughout its journey of 80 years. Adamant in observing in all its operations the principles and ethical values of administering corporate governance, undertaking social responsibility and providing environmental protection at international standards, the Koç Group is a global player constantly moving toward its objective of duplicating its success in Turkey at the global scale. Consumer Durables Developments in the durable consumer goods sector In 2014, the white goods market is estimated to have grown 2.4% and the LCD TV market by 1.6% worldwide over the prior year. The European white goods market, one of Arceliks main markets, expanded about 4% over the previous year. While the growth in the Western European market neared 4%, the Eastern European market grew 5.6% due to rapid market growth across the region during the last quarter. In the Middle East and North Africa, upheavals across the region have created significant pressure on the markets. The white goods market contracted over 10% in Egypt, and by nearly 3% in South Africa, the largest and most developed economy on that continent. Turkey remained the largest production hub in Europe for the white goods sector. According to data by the Turkish White Good Manufacturers Association (BESD), exports in the white goods grew 5% year-over-year...
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...Wal-Mart to Turkey TABLE OF CONTENTS Introduction 3 Wal-Mart 4 - 5 Location Turkey 5 - 8 Economic Situation 8 - 10 Political Situation 10 - 11 Competition 11 - 12 Target Market 12 - 13 Global Market Participation 13 Marketing Research 14 - 15 Trading 15 - 16 USA vs. Turkey 16 - 17 Wal-Mart Failure in Germany 17 - 18 S.W.O.T. 18 - 21 Marketing Strategies 22 - 25 Conclusion 26 - 27 Exhibits 28 - 30 References 30 - 32 INTRODUCTION Wal-Mart has dominated the retail industry globally. From it’s humble start in Bentonville, Arkansas it has strived to improve the standard of living throughout the world. Wal-Mart is aware of the risks expanding into relatively underdeveloped countries, but they have not allowed any aspect to hinder their confidence. Expanding internationally will increase its global market share, and they understand the need to address cultural barriers within each market to succeed. Turkey has experienced tremendous growth in the retail sector, adding to its appeal and readiness for the Wal-Mart invasion. Can Wal-Mart succeed in a place like Turkey? We look at the economic, political and cultural environment of the country; what kind of competition will they be looking at and who is the target market. How did Wal-Mart get their start and how did they succeed in other countries other than their home base? The actual location is important to look at, as we analyze the country we look at the GDP, possible Pro’s/Con’s and the...
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...everyone has a right to dress well, and consistent with this belief, they define their mission as; making people feel better about themselves by addressing their style, their budget and fashion. They are one of the biggest and successful apparel brands in Turkey. Based on their success, their aim is to be in the top three apparel retailer in Europe by 2020. According to Retail & Apparel Board Index Report compiled by KMG, LCW keeps the leadership position since 2nd quarter of 2004. This report is going to analyze retail strategy of LCW to understand the success of the firm. French originated Amoual and one of his close friends created the brand at 1985 and named it after famous Waikiki beach with a little alteration of adding first capitals of the phrase “Les Copains” (Best Friends). They became very successful in three years and to supply the demands from the market they were in search of quality suppliers when they met with Taha Tekstil. Their cooperation grew well with the brand and Taha Tekstil became one of the leading contracted manufacturers of leading brands over the world. As an example of forward integration, at first Taha Group bought the licenses of the brand for Turkey and started the journey of LC Waikiki in Turkey. Then at 1997 they bought the licenses for the whole world and LC Waikiki became a Turkish brand. I am able...
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...RESPONDING QUICKLY TO CONSUMER DEMANDS May 7, 2009 Ms. ANKARA Dear Ms. This report has written in order to determine how Turkish Food companies can respond rapidly to the consumer demand and to recommend efficient and effective ways of communicating this adaptation to key stakeholders of the 5 companies including TAT Konserve, Ersu Gıda, Migros, Penguen Gıda and Tukaş. As you will see, our report analyses the relevant 5 companies that we have mentioned above from different aspects and examine the existing methods of getting goods to the end consumer. We also recommended some solutions to increase the rapidity. We are confident that this report will help to these studied companies in necessary structural changes in order to supply quickly demanded goods by consumers when they want and where they want. We appreciate having this assignment and hope that this report will help your organization about being rapid. If you have any problems in interpreting this report or in implementing our recommendations please do not hesitate to contact with us. Sincerely yours, Trainee Analysts of Bilkent Consulting Company Table of Contents Part ...
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...Market research clothing in China While Asia, particularly China, has enjoyed a dominant position in shoes, apparel and household textiles manufacturing for several years, makers of these items located in developed nations such as the U.S. and Canada have suffered a long period of decline. For example, over 98% of the shoes sold in America each year are imports, and the majority of these imports come from Asia. To consumers in Europe and North America, this growing reliance on Asia as a low-cost producer has meant very low retail prices for goods of reasonable quality. However, recent increases in the value of the Chinese currency, combined with rapidly rising labor costs, have put Chinese manufacturers in a much less competitive position. Competition from very low-cost nations in Africa as well as Vietnam, Sri Lanka, Mauritius, Malaysia, Cambodia, Bangladesh, Pakistan, the Philippines and elsewhere is intense, and a large portion of apparel manufacturing formerly done in China is moving to these areas at a rapid pace. For example, Vietnam’s apparel exports to the U.S. jumped to $7.1 billion in 2012 from $6.6 billion a year earlier. China’s apparel exports to the U.S. were $29.0 billion in 2012, down slightly from 2011’s $29.3 billion. While China continues to have a robust apparel manufacturing industry, it is moving up the industrial chain by fostering manufacturing that requires greater skills, better technology and more investment in advanced...
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...ABHINAV NATIONAL MONTHLY REFEREED JOURNAL OF REASEARCH IN COMMERCE & MANAGEMENT www.abhinavjournal.com CHANGE THE GAME: A NEW MANTRA FOR FUTURE SUCCESS IN RETAIL INDUSTRY? A CASE STUDY OF TESCO’S SUCCESS IN KOREAN RETAIL INDUSTRY Dipanjay Bhalerao Assistant Professor, Indira Institute of Management, Pune Email: dipanjay.bhalerao@indiraiimp.edu.in INTRODUCTION Today’s exponentially growing retail market of around USD 15 trillion (2011) is worth watching as lots of new practices and strategies are being adopted by the retailers around the world. Today there is an increasing need for every giant company to look for the emerging economies for growth. But in that growth pursuit are they slipping from the home grounds or the established markets! Also when the retail company enters into new established markets for expansion, they need to do something innovative which also suits those markets. So what should the retailers do to balance the growth of the established & emerging economies for the expansion! What provokes this thought is Tesco’s rare success in the Korean market. Why to call it rare! As Korea is the retail market where the Retail Giants like Carrefour had bowed to the knees in the battle of retail with the Korean retailer E- Mart, Lotte, the Market Retailer of Korea. Knowing such a market back ground Tesco did something, which stormed the market & brought Tesco into the big league of Korea. Before going into what Tesco did, let’s learn about Tesco and the Korean...
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...normal and finest. As well as convenience produce, many stores have gas stations, becoming one of Britain's largest independent petrol retailers. Other retailing services offered include Tesco Personal Finance. 1.0 EXTERNAL ENVIRONMENT -PESTEL FRAMEWORK 1.1 Political Factors Operating in a globalized environment with stores around the globe (Tesco now operates in six countries in Europe in addition to the UK; the Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey and Poland. It also operates in Asia: in South Korea, Thailand, Malaysia, Japan and Taiwan), Tesco's performance is highly influenced by the political and legislative conditions of these countries, including the European Union (EU). For employment legislations, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs (Balchin, 1994). Also to meet the demand from population categories such as students, working parents and senior citizens. Tesco understands that retailing has a great impact on jobs and people factors (new store developments are often seen as destroying other jobs in the retail sector as traditional stores go out of business or are forced to cut costs to compete), being an inherently local and labour-intensive sector. Tesco employs large numbers of; student, disabled and...
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...INDIAN FOOD RETAIL SECTOR IN THE GLOBAL SCENARIO Vijay Anand1 & Vikram Nambiar2 (The figures indicated with reference to revenues of unlisted companies are based on press information and other sources of information that are not published and therefore, may not be accurate) GLOBAL RETAILING INDUSTRY The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose and shoppers sought both convenience and new tastes and stimulation, supermarkets were able to expand the products offered. The invention of the bar code allowed a store to manage thousands of items and their prices and led to 'just-in-time' store replenishment and the ability to carry tens of thousands of individual items. Computer-operated depots and logistical systems integrated store replenishment with consumer demand in a single electronic system. The superstore was born. On the Global Retail Stage, little has remained the same over the last decade. One of the few similarities with today is that Wal-Mart was ranked the top retailer in the world then and it still holds that distinction. Other than Wal-Mart’s dominance, there’s little about today’s environment that looks like the mid-1990s. The global economy...
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...www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9750 3119 f: +49 69 9750 3320 e: deinfo@datamonitor.com Datamonitor Asia Pacific Level 46 2 Park Street Sydney NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Datamonitor Japan Wakamatsu Bldg 7F 3-3-6 Nihonbashi-Honcho Chuo-ku Tokyo 103-0023 Japan t: +813 6202 7681 f: +813 5778 7537 e: jpinfo@datamonitor.com Contactless Payments 2006 Reference Code: DMFS1839 Publication Date: 06/06 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always...
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...ITALY COUNTRY PROFILE INTERNATIONAL RETAILING (INT 322) Contents Background Background Italy, officially the Italian republic is a Unitary Parliamentary Republic situated in South Central Europe. It borders other European giants such as France, Switzerland and Austria. The territory of Italy covers some 301,338 km2 (116,347 sq mi) and is influenced by a temperate seasonal climate. With 60.8 million inhabitants, it is the fifth most populous country in Europe, and the 23rd most populous in the world. Rome is the capital city of Italy, which has been the religious capital of the Western Civilization, as the Capital of the Roman Empire. In the late 19th century, through World War I, and to World War II, Italy possessed a colonial empire. Modern Italy is a democratic republic. It has been ranked as the world's 24th most-developed country and its has been ranked in the world's top ten in 2005. Italy enjoys a very high standard of living, and has a high GDP per capita. It is a founding member of what is now the European Union and part of the Euro zone. Italy is also a member of the G8, G20 and NATO. It has the world's third largest gold reserves, eighth largest nominal GDP, tenth highest GDP (PPP) and the sixth highest government budget in the world. It is also a member state of the Organisation for Economic Co-operation and Development, the World Trade Organization, the Council of Europe, the Western European Union and the United Nations. Italy has the world's ninth-largest...
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...Zara namely: motives for internationalisation, market selection, entry strategies, and international marketing strategies. In the final section, comparisons are made between Zara and two of its main competitors, H&M and Gap. The global textile and clothing industry The removal of all import quotas in the textile and clothing industry from January 2005, involving the unrestricted access of all members of the World Trade Organization (WTO) to the European, American and Canadian markets is considered a key driving force in the development of the clothing sector (Keenan, et al., 2004). This new scenario has created opportunities for large exporters like China and India 1 that are considerably increasing their market share whilst at the same time creating challenges for European Union member states in order to remain competitive internationally. The major trends that are restructuring and characterising the textile and clothing sector are as follows: • The European textile...
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...Table of Content Contents Executive Summary 2 1.0 Introduction 3 1.1 Retailing as a Concept 3 1.2 Brief Background of Tesco PLC 3 Main Products and service range offered 4 Markets Served 5 Tesco’s Main Competition 5 1.3 Key Issues faced by industry players and Tesco PLC 5 2.0 Marketing Mix 6 2.1 Product Mix 6 2.2 Place Strategy 8 2.2.1 Current strategies used in distribution 8 2.3 Price Strategies 8 2.4 Promotion Mix 9 3.0 Technological Impact 10 3.1.1 Tesco and CRM (Customer Relationship Management) 10 4.0 Conclusion 12 Executive Summary The main objective of this report is to critically analyze the Tesco PLC’s overall operational scope based on a retailing perspective, since they are indeed the UK’s largest multiple retailer and across in Central Europe, it is the author’s main objective to study the marketing mix strategies and the components of the business as well. The technological factors as well the customer relationship management that Tesco has incorporated into their business in order to gain reputation and an established brand reputation is also what fascinated the author to conduct this research because Tesco has proven themselves in terms of the diversification of their services and the further expansion of their stores across the globe with an effective marketing strategy associated with it. Furthermore the highly advanced Information Technology and IT systems that has given Tesco a competitive advantage over the competitors...
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...Zara namely: motives for internationalisation, market selection, entry strategies, and international marketing strategies. In the final section, comparisons are made between Zara and two of its main competitors, H&M and Gap. The global textile and clothing industry The removal of all import quotas in the textile and clothing industry from January 2005, involving the unrestricted access of all members of the World Trade Organization (WTO) to the European, American and Canadian markets is considered a key driving force in the development of the clothing sector (Keenan, et al., 2004). This new scenario has created opportunities for large exporters like China and India 1 that are considerably increasing their market share whilst at the same time creating challenges for European Union member states in order to remain competitive internationally. The major trends that are restructuring and characterising the textile and clothing sector are as follows: • The European textile...
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...company in the world which is founded by Jack Cohen in 1919. Currently, this British-based international grocery and general merchandising retail group operates 4331 stores across 14 countries (the United Kingdom, Ireland, the U.S., China, India, Thailand, South Korea, Malaysia, Japan, Turkey, Poland, Hungary, Czech Republic and Slovakia) , employs 472,000 people, and recently generated $513million in 2012 sales. Furthermore, Tesco is the largest private sector employer in the United Kingdom, and is recognized as the third largest global retailer based on revenue and the second largest measured by profit. Over the years Tesco has been transformed from a group of market stalls to a world-leading retail group. While it originally specialized in supplying food and drink, it now offers an increasing range of non-food products including clothing and consumer electronics and provides a wide range of services such as, financial services health, telecoms, Internet, and insurance. Besides of it’s stores, Tesco has also dominated in online grocery market with annual sales exceeding $5 billion and Tesco.com is acknowledged as the world’s largest online grocer which providing other things groceries, home retailing, and music downloads. Impressively, Tesco was still performing extremely well with a 15.1% growth in annual sales and a 5.5% growth in profits even amidst the global financial crisis in recent years. Carrefour is a famous hypermarket chain who selling a wide range of grocery products...
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...APPLE INC IN RETAILING (WORLD) June 2014 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2013). 2013 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Retailing Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies‟ opinions, reader discretion is advised. Non-Store Retailing Internet Retailing Non-Grocery Retailers Electronics and Appliance Specialist Retailers Apple Inc, goes from strength to strength thanks to unparalleled consumer loyalty and brand equity, superlative store experiences, a strong portfolio of products and a customer service strategy that sets it apart from its rivals. Lacking strong leadership store sales have struggled - sales per store in 2013 were flat. Appointment of ex Burberry CEO as new VP of Retail and Online is expected to provide much needed boost to Apple retail operations – both in store and online. STRATEGIC EVALUATION COMPETITIVE...
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