...The phrase “Google it” has become an everyday part of our vocabulary when it comes to looking up any and all information. What google has created is much more than a simple search engine. They’ve created a brand that has changed marketing in general. Google ADwords is an online advertising service. What google has done is created a level playing field for all advertisers, from small start-up companies to large fortune 500 companies. Adwords is Google’s main source of revenue. In 2012 Googles advertising revenue was about $43.7 billion. I think the personally the pricing aspect of Google’s marketing has been key to making it very successful. For example, you have thousands of people that walk through a major mall such as Roosevelt Field daily. There are kiosks set up with merchandise and employees being paid a salary to market and item or product to customers shopping. If a customer goes to the mall searching for a new handbag, they may no interest in stopping to purchase Tupperware. There’s simply no guarantee that you’ll be able to reach to consumers who are interested in the product you’re offering. The way Google Adwords works is the advertisers predefine certain key words and when a user searches those keywords it allows for advertisers to compete to display advertising copy. This allows advertisers to “trim the fat” or narrow down their target market. They know based on the keywords if the user is typing in Tupperware that there’s a likelihood that the user will be interested...
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...Humble beginnings: A single fruit stand located on the corner of 3300 South and Main Street in 1932 was the first Harmons, at the time it was called “The Market Spot.” Since then Harmons has grown to sixteen stores. The Harmons family continues to flourish with the finest and freshest products, local partnerships and unequaled customer service. In its infancy Harmons was the only grocer to remain open 24 hours, 7 days a week that carried fresh produce along with grocery items. The Bob and Randy faces of Harmons that we know today are the third generation of Harmons, grandsons of the founders Jake and Irene Harmon. Through the generations and growth, Harmons has remained true to its vision, mission and values. Stated on the Harmons homepage the values of Harmons are integrity, community, tradition, innovation and quality. Its mission is to value its associates and exceed customers’ expectations. Target Demographic: Although Harmons welcomes all, our marketing is directed to Females age 21-49, married, with a household income of at least $50,000. Competition: There are many different grocers located within Utah, many being national chains with very large advertising budgets. So the competition for price, location, and market share is fierce. Harmons desires to place its self between Smiths for size and convenience and Whole Foods organic and whole/healthy Appeal. The Problem: For many years, Harmons has been a local grocer that has announced its weekly Ad through...
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...“Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released by Forrester Research Inc. (Rueter, 2012).” With sites such as Amazon, Ebay, and Overstock.com, many everyday items can now be brought over the internet including groceries, clothes, electronics, and household products. More conveniently, millions of shoppers have fast access to the web from their computers, tablets, and smart phones. Though many customers feel online shopping provides a wider selection and an easier retail experience, many may not know that shopping online can cause them to spend much more money. With more people accessing the internet, easier checkout, business targeting techniques, limitless shopping carts, and ship to store options, online retailers have found ways to get customers to spend more online then they would in in a traditional store. People spend more time online than ever before. In fact, “US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. (Sterling, 2014)”. With over 61 hours a month online, or an average 2 hours a day, American’s have numerous opportunities to click on advertisements or wander onto retail sites in between performing daily work, checking email, browsing social media, and other seemingly unrelated shopping activity. This massive increase in internet usage, has...
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...Proposal for Online Business Expansion A1. Viability of Service Get Fit is a fitness training business based in Charlotte, North Carolina. Get Fit has a clientele of people of all ages, gender and fitness levels. The operation currently operates successfully at several physical locations and is seeking to expand the online presence. Get Fit offers several fitness options with the most popular being the customized, one on one fitness plan. This plan provides written nutrition and activity planning and up to six hours on personal instruction per week with a certified trainer. In addition to our personal fitness services we also offer group classes such as Zumba, Body Pump, Insanity, Cycling and more. All of the classes are taught by certified trainers and nutritionists. Get Fit presently has a website promoting the services available at the physical location the current website has a list of locations, group fitness calendars for each location and a description of the services that we offer. In addition to all of our services our website also has a client feedback form. Due to the popularity of the services and feedback from clients at Get Fit’s physical locations we have decided to explore the online training options. Get Fit is seeking to expand its services to include one on one personal fitness and nutrition consultation via video chat sites such as Skype, Oovo and Tango. The classes would provide the personal one on one fitness instruction to the clients; these sessions...
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...QRT2 Task 1 QRT2 Task 1 A1. Viability of Product or Service N & F Computers of Clarksville Tennessee is proud to start offering its expanded product line online through e-commerce. Customers have to personally enter the business in order to facilitate purchases at this time for home and small office computer solutions. Currently N & F Computers is engaged in the local market with a Website but it does not allow online purchases. Through offering products for purchase via a modified Website within and outside conventional hours, the organization can reach new customers regionally and expand globally. Profits are expected through offering medium to large businesses affordable, mid-level, customized personal computers (PC’s), and enter the booming market of Chromebooks. Windows XP is an operating system in use that will have its last update released in April of this year. According to Bott (2013), “20.5 percent to 31.42 percent” (para. 3) of computers are still running this operating system. Potential customers will seek contemporary computers that have the hardware capability to support newer operating systems. Businesses will purchase computers in bulk allowing N & F Computers to purchase parts, operating systems, and common application suites from suppliers at a lower price. Passing this savings on to the customer will differentiate the organization from the competition by not sacrificing price for performance. Chromebook products are in the growth stage of...
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...Benchmarking is “A process through which practices are analyzed to provide a standard measurement (ʹbenchmarkʹ) of effective performance within an organization or university. Sensible benchmarking can lead to realistic target setting processes in relation to a broad spectrum of performance indicators, which encourages a more efficient environment.” (Noellevitz.com, 2013) Le Tourneau University’s admissions and financial department can look to many research studies to see what is affective and what areas to improve. The goals of benchmarking for a university would be per the Noelle-Levitz Higher Education Consultants: • Increase overall enrollment • Increase enrollment by specific student characteristics, such as ethnicity, academic ability, intended major, geography, and more • Get higher enrollment yields among student list purchases, inquiries, and admitted students • Expand your current market position or move into new markets • Lower your discount rate • Increase net revenue By studying the published data from such companies as Noelle-Levitz, Le Tourneau can make decisions on what is working, what needs to tweaked, discontinued to reach their goals and gives them the ability to identify their future goals. Student surveys are a helpful tool in data mining as well as surveying staff and faculty. This process needs to be done at least annually to maintain accurate information. According to Noelle-Levitz, only about a third to one-half...
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...Contents 1. Introduction – What New Media is (Viktoria) 1 2. Push and Pull Media – how it workes (Katja) 2 2.1 Performance and display marketing – it’s payment structure (Katja) 4 2.2 Publisher and marketer – their main differences (Katja) 5 3. Statistics 2012 (Katja) 7 4. The impact of New Media on everyday life 8 4.1. The user as customer (Viktoria) 8 4.2 Advantages within the private sphere (Viktoria) 10 4.3. Disadvantages within the private sphere (Viktoria) 11 1. Introduction – What New Media is (Viktoria) The media has been become an important part of our society since the early nineteenth century. Starting with radio and television as the first sources of information dissemination and entertainment in the form of image- and audio transmission, media today develops at a rapid pace. Especially the term “New Media” will be of particular interest within this paper. In contrast to media in analogue signal transmission, the term “New Media” means the processing of all data in digital form. Customarily, the World Wide Web is associated with New Media; however, there are also other branches related, e.g. the digital television transmission. Using New Media, it is possible to spread each kind of information all over the world within a couple of minutes as brief, digital processing is much more complex and allows faster as well as qualitatively higher information processing. Within this context, we will focus on the forms of communication which New Media...
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...Ferrari A powerful brand with millions of fans is an awesome start, but reaching the select few actually interested in purchasing a Ferrari requires some special sauce. Reaching Ferrari's extremely targeted consumer is no easy feat, but as the digital agency for Ferrari, we know what to look for. Before we start creating the right solution, we take the time to ask the right questions. We conducted keyword research, examined competitor tactics and results, and even uncovered where serious customers were landing when they searched for Ferrari (usually dealership sites). With all of this research in mind, we determined the best digital marketing strategies and crafted several tactics to hit the mark. Retargeting Ferrari's website receives a staggering amount of traffic every day. Using advanced tracking methods, we identify which visitors' behaviors reflect that of a targeted consumer. We show banner ads to these visitors (to the tune of more than half a million a month) when they visit other websites to drive them back to Ferrari. Direct Mail Sometimes conveying a sense of luxury is best accomplished with something physical. A select list of potential consumers received a direct mailer that reflected the quality and personalization of the Ferrari experience (which we used to track the effectiveness of each individual print piece). Search Marketing If they're searching, they're interested. That's why when someone looks for information on one of Ferrari's automotive marvels...
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...Repositioning American Public University MKTG201: Fundamentals of Marketing Frank Wood December 22, 2013 My wife has just recently started her own custom hair bow company that she has been doing for the past 5 months business has been good but it could be better. Her business name is Suarez Creations. We currently have a spot in the local flee market which is located towards the rear of the established where the general items are sold. The reason for her to pick the flea market over renting the spot in the mall is because she is targeting the type of customer who is looking for a good deal. The other reason is the difference in cost for the payment for the space, at the flea market we pay only $25 fro the weekend and at the mall the cost is $125. My wife targets more of the Hispanic population who fro culture reasons is real big on putting hair bows on their daughters as an accessory. Although profit has been good it could be a lot better so we have discussed on changing the location of her stand to the center of the flee market. Repositioning her bows(product) from the back of the flea market to the center will provide her with a different kind of customer. The middle section is where all the holiday and sport apparel is sold. This area is filled with sports fanatics who spend money to represent their team, by dressing their kids, themselves and their pets with the apparel of their favorite team...
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...УНИВЕРСИТЕТ ЗА НАЦИОНАЛНО И СВЕТОВНО СТОПАНСТВО Курсова работа на тема „Маркетинг в динамичната бизнес среда“ Ръководител: Доц. д-р Николай Щерев Еволюция на маркетинга Безспорно маркетингът се е променил и продължава да се променя с всеки изминал ден. Могат да се намерят много различия от маркетинга практикуван във времената, когато Филип Котлър е дал неговата първа дефиниция и в наши дни, когато технологичната и информационна еволюция правят контакта с клиентите лесен и непринуден. Всички ние сме свидетели на безпрецедентна промяна на конвенционалният начин, по който се прави бизнес и в частност на това как се практикува маркетинг, бидейки един от основните компоненти на стопанският пъзел. Естествено с еволюцията на маркетинга еволюира и набора от умения, които маркетологът трябва да притежава. Докато преди, за да може практикуващият професията да бъде успешен в нея, той трябва да знае и разбира основните концепции на психологията на купуване, възприятие на потребителя и продуктовото позициониране, то сега това е абсолютният минимум. В наши дни са навлезли и са се утвърдили концепции като невромаркетинг, социалният маркетинг, дизайн на процеса на покупка, обгрижване на потребителите чрез различните канали за комуникация с цел превръщането им в клиенти или мотивирането им да направят следващата си покупка. Въпреки че фокусът и полето на маркетинга все повече се изместват във виртуалната и технологична сфера, връщането и изследването на фундаменталните постановки...
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...ISCHOOL OF FINANCE AND BANKING (SFB) UNDERGRADUATE INTERNSHIP REPORT PREPARED BY: Benjamin AMAHORO REGISTRATION NUMBER: GSF 20103386 PLACED IN: FINA BANK LTD ACADEMIC YEAR: 2012-2013 INTERNSHIP PERIOD: FROM: 28TH JANUARY TO 28TH MARCH 2013 BACHELOR OF BUSINESS ADMINISTRATION IN: ACCOUNTING NAME OF ACADEMIC SUPERVISOR IN FIELD: DR IBRAHIM MUSOBO Acknowledgements I would like to sincerely thank the management and staff of FINA BANK Ltd for allowing me to do my internship within this organization. I am grateful to my internal supervisor, Service delivery manager who willingly accepted to supervise and support me on the course of the training. My deep thanks go to the administration of SFB and career center for providing us the necessary knowledge and tools that equipped us for the internship. I am also thankful to my beloved parents for the moral and financial supports. I am grateful to my brothers and sisters for spiritual, financial, or moral support they contributed during my studies. i Declaration I hereby declare that, except where otherwise indicated, this document is entirely my own work and has not been submitted in whole or in part to any other university. Name: ……………………………………………………………. Signature: ……………………………..: Date: …………………. ii CERTIFICATE I, Mr. Jean Pierre SINDIZERA, the Service Delivery Manager at FINA Bank Ltd, certify that this report is a genuine work of Benjamin AMAHORO who has carried out his internship in FINA Bank Ltd, for...
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...Develop an online business expansion proposal 1. Viability of product or service Netta’s Style by Design (http://nettasstylebydesign.com/) is a brick and mortar salon located at 38 Franklin Street in Martinsville, VA. Established by Cynthia Hairston in August 2006 with the aspiration being for her business is to provide upscale hair and skin service. The key being luxurious styling is in all of us, we just need someone to help guide us in the right direction. There are only two high end salons in the area. Netta’s will set itself apart from the rest by providing exceptional customer service. The index of expanding online would be to 1) Give prominence to the skincare services 2) Secure a 20% boost in sales 3) Increase brand awareness. The business could benefit greatly from growing its online presence especially during this vulnerable time from the recession. Online marketing would make it much easier and more conservational to reach a growing customer base whose online focal point continues to increase. Promoting more intermingling between the customers, Cynthia and her staff will provide perfect occasions for improvements in matching personality characteristics with the products and services being offered. This is especially important because Netta’s accommodates several small towns in the surrounding area known as Henry County (e.g. Bassett, Fieldale, Collinsville, Stanleytown, Villa Heights, and Ridgeway). There are currently over 52,000 residents in Henry County (United...
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...From local stores to Amazon, Patanjali Products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. It is attracting consumers to your product, not by bombarding them with incessant ads (looking at you retargeting ad players) but by educating them on the general sphere where you operate. What many people forget is that the keyword here is ‘general sphere’! You cannot keep harping about your product and expect the target consumers to not be bored to death. Let me repeat that again – Do not keep shouting about how your product is better than everything else. And here, exactly, is where Baba Ramdev proved to be phenomenal. Instead, he told us about the evils of MNCs, the virtues of products made in India, the corruption of corporates, the exploitation of farmers, the cancerous effects of fertilisers and chemicals and just about everything that surrounded his products. He just showed us the reasons and left us on our own to explore his products. Product: Use genuine & natural ingredients and in sufficient quantities which make them effective in delivering the promise, it claims to deliver. Result – Customers who buy the brand experience the promise. 2. Recipe: It is derived from our heritage. 3. Promise: Goodness of nature with each product having its own unique benefits which are effectively highlighted. 4. Price: 15 – 30% lower than the competition. 5. Promotion:...
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...ITT101 Assessment IV STRATEGIC E-BUSINESS MODEL Lecturer: Sulaiman Alqahtani Authors: ID 32827 Thi Hong Thanh Tran ID 31953 Valeria Spreafico ID 32094 Suyesh Chhetri ID 28698 Van Son Nguyen ID 34290 Ngi Khai Lee TABLE OF CONTENTS 1. Executive summary 3 2. Business description 4 2.1. Mission 4 2.2. Objectives 4 2.3. The Company 4 2.4. Our values and commitments to the community 4 2.5. Keys to success 5 2.6. Company Ownership 5 3. Product 6 3.1. Product Description 6 3.2. Features and benefits of the products services 6 3.3. Technology 6 3.4. Future Product and Services 6 4. Market Analysis Summary 7 4.1. Market Analysis and Segmentation 7 4.2. Industry Analysis 7 4.3. Competition 7 4.4. Customer Buying Behaviours 8 5. Strategy and Implementation Summary 8 5.1. Business Infrastructure 8 5.2. Management responsibilities 8 5.3. Business facilities and Accessibility – Website 9 5.4. Marketing Strategy 10 5.4.1. Distribution Strategy 10 5.4.2. Advertising and Sales Strategy 10 5.5. Budget and First forecasted opening year 11 6. Conclusion 12 7. Reference List 13 8. Appendices 14 8.1. Appendix 1 – Home Page 14 8.2. Appendix 2 – Cart 15 1. Executive summary Jewellery has become one part of our everyday life. A beautiful piece of jewellery always seems to complete the dressing of any special occasion. However, there is no one who likes to wear the same jewellery that...
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...Assignment 2: Operations Decision Coretta Brown Emmanuel Obi ECO550 May 12, 2014 Operation Decisions are affected by numerous of things. Operation decisions are made according to what is happening within the environment the organization is located in. Decisions are made every day to keep the organization operating. Most organizations start from the top making decisions and send the decisions down the organization chains to achieve the goals the organization wants to accomplish. 1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price. Lean Cuisine & Healthy Choice Executive Summary: Today everyone wants to be in shape and eat healthy. Living a healthy lifestyle with the meals provided will prevent obesity for all ages. Healthy ways of eating will be the service provided with healthy products to consumers’. The healthy products will be helping consumers’ live a healthy lifestyle without spending large amounts. Setting a price that consumers’ will be willing to pay without a doubt is a goal. Giving people hope that they can live...
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