For every retail shop will provide the process of dividing the total retail market into a smaller group whereby the potential segments have characteristics in common which lead to similar demand needs or wants for a type of store format, product and service. (Gilbert, 1999) So that called as Segmentation, because our shop is new open so that before we target our potential customer come to one shop boutique we need to do the segmentation first to segment our potential customer diver their same taste into different groups. For our shop demographic Age related segmentation it includes young age group, for the young age group we also diver it into three categories that first one is infant & toddler (0-4 years old), second one is kids boys and girls (4-15 years old) and the last one is teenagers & youth (15-25 years old), after then that is mature age group men and women (25-45 years old), Elderly age (45> years old). After then that, about the behavioral segmentation, we measure that every right customer will match with their right apparel from our shop, so our shop diver it into two group which is up scale potential customer for high range apparel and another one is down scale potential customer for low & middle range apparel. This so called as wrong can’t be right, right can’t be wrong. Next step is target market, same things, for every retailer must identifies market segments, selects one or more of them, and develops products and marketing mixes tailored to reach the growth of multiple chains has intensified the need for more systematic forms of market segmentation. (McGoldrick, 2002). Our shop are talking to the age who are in (25-45 years old) mature age group and the age who are in (0-4, 4-15, 15-25 years old )young age group Why we choose these two groups as our main target market. It is because, the stage on the mature age group, even is men and