BUSN311-1 (9am) REVISED SCHEDULE* (ver. Oct. 16, 2014)

Date Topic
Aug 25 M Course Introduction 27 W 29 F What is Marketing (Ch-1)
Sept 1 M Situational Analysis (Ch-3) 3 W Company Analysis (Ch-2) 5 F Competitor Analysis (Ch-18) 8 M Bloomberg Workshops (The class will meet at the trading room in the Luter Hall) 10 W 12 F Consumer Behavior (Ch-5) 15 M 17 W Topic Presentation #1: Big Data & Analytics 19 F EXAM 1 22 M SWOT & Objective Setting 24 W Topic Presentation #2: Social Media Marketing 26 F Team Day (Finalizing new product ideas for the Marketing Plan) 29 M STP Strategy (Ch-7)
Oct 1 W 3 F Topic Presentation #3: Mobile Marketing 6 M Marketing Plan Workshops (Group 1, 2) 8 W Marketing Plan Workshops (Group 3, 4) 10 F Marketing Plan Workshops (Group 5, 6) 13 M Fall Recess (No Class) 15 W Product Strategies (Ch-8 & 9) 17 F 20 M Pricing Strategies (Ch-10 & 11) 22 W 24 F Topic Presentation #4: 3D-Printing 27 M No Class 29 W EXAM 2 31 F Promotion Strategies (Ch-14, 15 & 16)
Nov 3 M 5 W 7 F Topic Presentation #5: Google and Marketing Techniques 10 M Marketing Plan Workshops (Group 1, 2) 12 W Marketing Plan Workshops (Group 3, 4) 14 F Marketing Plan Workshops (Group 5, 6) 17 M Placement Strategies (Ch-12 & 13) 19 W Topic Presentation #6: Facial/Voice/Gesture Recognition & Marketing 21 F EXAM 3 24 M Business Communication & Presentation Skills 26 W Thanksgiving Recess (No Class) 28 F
Dec 1 M MARKETING PLAN PRESENTATIONS 3 W 5 F 12 F
8am FINAL EXAM 16 T Grading done * Schedule is subject to updating and/or