...Admap Magazine October 2004, Issue 454 |[pic] www.warc.com | |[pic] Consumer Decision-Making Wendy Gordon Acacia Avenue How people make decisions about which brands and products to buy still seems to be one of the great undiscovered secrets in our world of advertising, marketing and research. Despite electronic libraries full to the brim with information from focus groups, usage and attitude studies, tracking, observation and ethnographic studies, our understanding of how people make decisions remains elusive. In fact we appear to be less and less certain about how people really make decisions and even less confident about how we can influence the process. In some ways, understanding consumer decision-making is far simpler than is generally believed. However, being able to influence what people will do in terms of buying, thinking and behaving in a given context, is infinitely more complex. It is only possible to influence an outcome when our feet are firmly grounded in reality and not in the fantasy that human beings are rational creatures in total control of their decision making capabilities. What we need to do is to shift our thinking from describing human 'doing' to becoming more aware of what it means to be a human 'being'. The last five years have seen significant advances in understanding how human beings 'work' due to developments in many new and old sciences brain scanning, cognitive experiments, genetic studies, foetal learning and patterning behaviour...
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...Telling Tales: how to sell an electric car in a petrol market The story of the G-Wiz Keith Johnston, October 2011 Table of Contents Gentlemen, start your motors P2 October 2011 P4 How it all started P5 A new approach to car retailing P9 Right people, right places P13 A remarkable community P16 Spreading the word P17 The power of storytelling P25 Accolades P28 Introducing the concept of Verbal Identity P31 Taking the high – and highly visible – ground P34 Polarising opinion P36 The bully in the playground P38 What the media said P42 G-Wiz customers have their say P50 The future P54 Appendix: A brief history of electric vehicles P57 The truth about electric vehicles: - The emissions debate P60 -Why we need electric vehicles P62 The people behind the brand P67 Final thoughts P70 “Keith has given us a unique insight into the creation of an iconic brand which became a household name in record time. What is particularly pleasing is that unlike some others, this was no accident or even timing bubble, it was very well thought through, planned and executed. Not many can claim to have earned a whole chapter in the future text books of their chosen profession. Keith Johnston, his backers and the whole G-Wiz team have done just that and a great deal more.” Iain Sanderson, founder and chairman, Lightning Electric car Company. “GoinGreen redefined the concept of investing in a car. These guys have put their heart and soul into these cars. In everything they write and every...
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...Strategic marketing of Mahindra Reva 1. Introduction After the phase out of G-Wiz from the UK market in 2011, no Reva versions have been launched in this market for four years. During this period, the sales of electric cars market in the Britain have surged, especially in the past two years. Now, Mahindra Reva decides to launch its new product Reva e20, the successor of G-Wiz in the UK, and plans to export another new version halo to the country. The problem is whether the company can re-occupy the market just as it had done 10 years ago. This report aims to provide some recommendations on its strategic marketing objectives in the UK market on the basis of market analysis, its competitiveness, competitor analysis and customer analysis. 2. Market analysis 2.1 Political factors The British government holds considerable support of the electric and hybrid vehicles. Plans for Britain to become the pioneer of a green car revolution were proposed in 2008 by the current prime minister Gordon Brown who advised that electric or hybrid cars would dominate the car industry and produce no more than 100 grams of CO2 per kilo (Environmental Transport Association, 2009). Thereafter, British cities had bidden to become the green cities. For instance, for London to be the "electric car capital of Europe", the local authority had issued the plans to build 25,000 electric car-charging places around the city. The support also had come from fiscal arrangement for the purpose of deploying plug-in...
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...………15 7.12 Personnel plan………………………………………………………………...….15 7.0 Financial Plan………………………………………………………………….…….....16 8.13 Important Assumptions…………………………………………………..........…16 8.14 Break-even Analysis…………………………………………………………..…17 8.15 Projected Profit and Loss…………………………………………………...……18 8.16 Projected Cash Flow……………………………………………………..………23 8.17 Projected Balance Sheet…………………………………………………………27 8.18 Business Ratios.…………………………………………………………….……29 8.0 Conclusion………………………………………………………………….…….……33 9.0 References……………………………………………………………………….……..33 1.0 Executive Summary Introduction Reva Sports Agency, LLC (REVA SPORTS) is a sports company in the Cyberjaya area. It is the mission of REVA SPORTS to provide sports services in the newly established Bandar Baru Bangi, located within Selangor, Kuala Lumpur. REVA SPORTS is a full service sports, athlete...
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...Electric Cars in India [pic] Lindsey G. Silver Dr. Keith Dickinson BA 3374 International Marketing April 19, 2012 The electric car market in India offers only one product, Mahindra’s Reva. This is due to the lack of infrastructure support and the preference for cheaper cars. These operate on a regular charge from various electrical outlets instead of expensive foreign oil. The drawback is that the cars are an expensive buy. However, they are efficient and use cleaner energy. Also, the Indian government gives tax rebates for such purchases. The rising fuel prices in the country will create awareness of Electric Vehicle technology. As Indian oil companies increase fuel prices, car buyers could be facing some budget restrictions. Electric Vehicle (EV) technology may be the solution to beat the fuel price hike (Kannan, 2012, p. 1). Although consumers have begun to change to hybrid and diesel fuel, the cost is still greater than these options. The EV does not offer a variety of choices in the country and consumers are hesitant to change from gas to electric. The biggest advantage lies on its fuel economy. As the price of oil increases, this solution could improve lifestyles and a healthier environment. In addition to the greater cost, the Reva does not offer long distance capabilities. It runs about 80km per electricity charge because the lithium ion batteries hold a limited charge and have limited distance capabilities (Joshi, 2012, p. 1)...
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... The functioning of the cars greatly depends on the quality of the battery used in the car. The poor battery may result into long hours of recharging and poor speed with poor acceleration. These cars are not practically suitable for long journey but can be a good transportation vehicle for everyday use and can be recharged overnight. Why electric car India has millions of people to house, power grids to expand and factories to fuel. They all involve hydrocarbons. How, then, is a developing economy to grow sustainably? One answer may lie in a small electric car. The advantages of electric cars are multiple and compelling. Instant torque for good initial acceleration, quiet operation, low local pollution, and ease of operation (Reva -a car with automatic gear shift)are among their many compelling virtues. The principal advantage for everyone in adopting electric cars is virtually eliminating urban air pollution. The civil advantages of electrics were recognized early. Thomas Edison created a pretty good nickel-iron battery a hundred years ago, and his good friend Henry Ford was on record as planning to make inexpensive and practical electric cars as early as 1915. It didn’t happen because the Edison battery was not quite good enough to allow electrics to prevail over the clear advantages of gasoline engines then. Today’s battery technology is vastly better, and advancing rapidly. A wide variety of efficient, lightweight electric...
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...Consumer Reviews for the ‘Tory Burch Reva Ballet Flat’ ◦ Summary Analysis. To get a better understanding of how consumers view the Tory Burch Reva Flat, I went to Amazon.com marketplace and type in the Tory Burch Reva Ballet flat. I choose to look at Amazon reviews because I find them to be honest and you can generally tell when there is a paid review listed. So I gathered four of the most recent reviews and they display an array of opinions. In looking at the reviews, the three disadvantages listed are the size of the shoe, people are suggesting to get the shoe a half size or a full size up so that they will fit more comfortable as their were issues with the width of the shoe and the heel rubbing on the shoe as well as the toe box being too tight due to the logo ornanment on the toe. Another disadvantage of the shoe was the comfort of the shoe, once people purchased a comfortable style their were complaints about not being able to wear them all day long becauase of the flatness and lack of support of the shoe. Lastly the availablitly of various styles, people want a certain style of this shoe, weather it’s the simple classic black ballet flat or, the matta logo, or a certain color, people search for the certain style/color combination that they perfer in this shoe. The common advantages found amongst the consumers in these reviews are, the style, regardless of any discomfort or price, people are willing to wear and purchase this shoe at varioius price...
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...1984[edit] Ten-year-old Tre Styles (Desi Arnez Hines II) lives with his single mother Reva Devereaux (Angela Bassett) in Inglewood, California. After Tre gets involved in a fight at school, his teacher calls Reva and informs her that although Tre is rather intelligent, he is immature, aggressive, and lacks respect for classmates and adults alike. Frightened about the future of her child, Reva sends him to live in the Crenshaw neighborhood of South Central with his 27-year-old father, Furious Styles (Laurence Fishburne), from whom she hopes Tre will learn valuable life lessons. On the night of Tre's arrival, he hears his father shooting at a burglar who tried to rob the house. LAPD officers arrive more than an hour later, and eventually decide the crime is unimportant because nothing was taken and the burglar escaped completely unharmed. The police, particularly the African American officer, treat Furious with disrespect and contempt. The following day, Tre reunites with childhood friends Darrin "Doughboy" Baker, Doughboy's maternal half-brother Ricky, and Chris, their mutual friend. While Ricky is naïve and trusting, Doughboy is aggressive and street-smart. The next day, Chris takes the group into another neighborhood to view the decaying corpse of a murdered gang member. A Crip gang member tricks Ricky into giving up his football, prompting Doughboy to confront him to get it back. Doughboy is beaten up, but the ball is returned to him by another Crip member. Furious...
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...SUSTAINABLE MOBILITY: THE FUTURE STARTS HERE. The report published by International Energy Agency(IEA) on Global EV outlook(April 2013) enlighten us with some vital information. Electric Vehicle(EV) sales have doubled from 45000 to 113000 units between 2011 and 2012. Though the world is experiencing financial meltdown, Electric vehicle stock across world (image courtesy: IEA Global EV Outlook April 2013) EV market is seeing spurt in sales. The Figure shows the distribution of EV stock across the world. It is evident from the illustration that India contributes only 0.8% of total EV stock which is dismal when compared to USA(38%), Japan(24%) or even our neighbor China(6.2%). Sudden rise in enthusiasm towards EVs is due to a combination of factors: Development of battery and drive train technology. The countries across the world realised the importance of reducing their dependency on conventional resources. The manufacturers realising the fact that future of automobiles lie in green technology and innovation. Desire from the part of consumers to be environmental friendly. Incentives from Governments across the world In USA, China and all other parts of Europe,governments have introduced policy measures to incentivise manufacturers and consumers who are willing to switch to sustainable mobility. Here are some of the steps taken by different nations to fuel green technology. USA The government has put forward a target of 1 million EVs in USA by 2015...
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...About Tata Nano ➢ The Tata Nano, one of the most ambitious projects of Tata Motors, started in 2003. ➢ It was envisioned by the Tata Group chairman, Ratan Tata himself. ➢ Ratan Tata announced this project at the Auto Expo 2006 in New Delhi. ➢ Tata Nano was launched in January 2008 at the Auto Expo New Delhi. ➢ In Geneva 2008, the Nano made its first overseas premiere. ➢ On March 23, 2009, Tata started production of the Nano from makeshift assembly line at Pantnagar and launched a car in three variants priced between Rs. 123,000 and Rs. 175,000 The Downfall Saga ➢ Tata witnessed a sequential fall in 2010, lowest in November Nano sales was 509 units ➢ Issues like production delays, multiple fire accidents, increasing prices of car, difficulty in getting loan from bank and the stigma attached to buying a cheap car was cited as cause for sales drop. ➢ A car in India was supposed to be a valuable product and Nano being termed as cheap car was not being accepted by middle class. What do they do ? They produce very low cost cars to the indian market. Making cars available to a costumer segment that could previously not afford cars. External Analysis Customer Analysis in the Budget Car Segment Customer Segment |Segment |User Intention | | | |Entry-Compact Car |Lower price, small |47% | Tata Nano, Maruti Alto, Ford...
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...1 Strategy Implementation Course Project - Globalization of Mahindra A Report by Group 7, Division D, MBA Core 2014-16 D037 – Karishma Mehta D038 – Ronak Mehta D039 – Tanmay Mhapsekar D040 – Amit Mirchandani D041 – Priyadarshi Mishra D061 – Rahul Tiwari 2 Table of Contents Mahindra Rise ................................................................................................................................... 1 Strategy Executed ............................................................................................................................. 1 Organic growth strategy ............................................................................................................... 1 Mergers and Acquisitions ............................................................................................................. 1 Future Targets................................................................................................................................... 2 Competition ...................................................................................................................................... 2 World’s Most Admired Global Companies ........................................................................................ 2 Analysis of Mahindra’s Current Global Scenario ............................................................................... 3 Financial Position ..................................................................
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...Competitive Algorithms for VWAP and Limit Order Trading Sham M. Kakade Michael Kearns Computer and Information Science University of Pennsylvania Computer and Information Science University of Pennsylvania kakade@linc.cis.upenn.edu mkearns@cis.upenn.edu Yishay Mansour Luis E. Ortiz Computer Science Tel Aviv University Computer and Information Science University of Pennsylvania mansour@post.tau.ac.il leortiz@linc.cis.upenn.edu ABSTRACT We introduce new online models for two important aspects of modern financial markets: Volume Weighted Average Price trading and limit order books. We provide an extensive study of competitive algorithms in these models and relate them to earlier online algorithms for stock trading. Categories and Subject Descriptors F.2 [Analysis of Algorithms and Problem Complexity]: Miscellaneous; J.4 [Social and Behavioral Sciences]: Economics General Terms Algorithms, Economics Keywords Online Trading, Competitive Analysis, VWAP 1. INTRODUCTION While popular images of Wall Street often depict swashbuckling traders boldly making large gambles on just their market intuitions, the vast majority of trading is actually considerably more technical and constrained. The constraints often derive from a complex combination of business, regulatory and institutional issues, and result in certain kinds of “standard” trading strategies or criteria that invite algorithmic analysis. One of the most common...
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...way it was a good thing because there was less pollution and traffic jams. But the real danger in consuming fuel thoughtlessly is that it dries up the earth’s resources. Fossil fuels like coal and oil and gas are non-renewable resources. In other words, increasing usage depletes their presence within the earth. So there will come a time when they will no longer be available. The answer is to develop alternative and renewable sources. This is why many countries have turned to ethanol, a kind of fuel which is made from corn kernels. Another option is to use hybrid cars which run both on gas and electricity. Big gas-guzzling vehicles like Hummers and SUVs should be exchanged for smaller, fuel-efficient cars. Electric cars like the Indian Reva are also good options. Fuels like petrol and diesel are also not clean fuels. They cause pollution and increase C02 emissions. This leads to global warming which is one of the biggest challenges the earth is facing. Saving fuel for the future is therefore an urgent...
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...Innovative Business Ideas * Transforming ideas into business Introduction: “Connect the Dots” is a book written by Rashmi Bansal. It tells the stories of courage, determination and inspiration of 20 people from different backgrounds who chose to become entrepreneurs without doing an MBA. 1.Street Smart : * This story is about Prem Ganapathy, who started Dosa plaza without a degree. * The one thing he believes which accounts for the success of his business is relationships. * He expanded his branches and had franchisees in New Zealand and other countries 2. The Inventor : This story is about Kunwer Sachdev, who runs Su-Kam a 500 crore company in the field of power electronics..He realized there was a huge demand for inverters. He did a lot of R& D for offering a better product than that are existing.He was successful and he continued to offer a better products which was helpful for his expansion of his business in foreign markets. 3. To Sir with Love : This story is about Ganesh Ram, who started Veta- India’s largest trainer in the field of spoken English. Ganesh was good at teaching and had choosen that to be his career. Then he started spoken English courses. He slowly expanded his business to other states by advertisements and started franchisees. 4. What women want : * This story is about Sunita Ramnathkar , who launched ‘Fem’ fairness bleach. * She handled all the marketing part, gave demos to many people and then got their product on...
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...Reva Burns Illustration Essay 01/16/2014 Smoking Cessation Tobacco can lead to tobacco/nicotine dependence and serious health problems. Quitting smoking can reduce the risk of smoking related diseases. Today there are more former smokers than current smokers. Some examples of smoking cessation is the health benefits, methods for quitting smoking, and programs that help. There are plenty of reasons people should quit smoking. For on it smells real bad on your clothes, in your hair, and last but not least your breath. Also your health is a real big factor in quitting smoking. Smoking cessation can lower the risks of lung cancer and other kinds of cancer. Also tobacco smoke contains more than 7,000 deadly chemicals; which hundreds are toxic, and about seventy can cause cancer. Another big thing is Smoking cessation reduces the risk of you getting chronic obstructive pulmonary disease also known as (COPD) which is the leading causes of death among people that smoke. Health benefits are greater if you quit at a young age but all ages can get benefits from stopping smoking. Some people say “Well there is no methods for quitting smoking” that’s crazy. There are plenty of methods to quit smoking such as brief clinical interventions, which a doctor will talk to you in ten minutes or less about the benefits of quitting. Also there is person to person treatments, which are one on one with a family member or someone trying to help you quit for a long period of time. Medications are...
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