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Revenue Recogniation

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Submitted By osmangonihsobuz
Words 1365
Pages 6
University Malaysia Kelantan (UMK)

Malaysian Graduate School of Entrepreneurship and Business (MGSEB)

Course Name: Financial Reporting & Controlling

Course Code: GST 5033

“Revenue Recognition of AirAsia” Submitted To:
Prof Dr. Zulkarnain Bin Muhamad Sori
Submitted By:
Mohammad Osman Goni (Matric No. P13D179F)
Hayder Alwan Kadhim – P13D20F
Wesam Esam Hamzi - P14D482F
Assel Faisal - P14D484

VALUE CHAIN OF AIRAISA
To better understand and analyze the specific activities through which AirAsia can create a competitive advantage, a value chain analysis for airline industry has been conducted as below to model AirAsia as a chain of value creating activities. The goal of these activities (Inbound logistics, Operations, Outbound logistics, Marketing and Sales, and Service) is to create value that exceeds the cost of providing the product or services, thus generating a profit margin.

Figure: Sample Value Chain of Airline Industry
Value Chain of AIRASIA
Inbound Logistics:
As inbound logistics involves different categories in airline industry for example how to schedule flights, keeping an eye on their competitors that what strategy they are adopting how to sustain in market, and how to cut off their price as they manage fuel efficiency by purchasing it advance when prices are low, and how to plan routes as they mostly plan short routes so that their costs are low.
Outbound Logistics: As air Asia mostly uses their operations through online as their ticketing process is totally online and customer can get their tickets book online and they can also print their boarding card from their homes, Air Asia uses general electric engine for their customer safety as customers are the main preference of the company.
Sales & Marketing: Air Asia has a strong brand name, now days marketing have a significant impact on any organizations sales, so

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