10/6/2015
10/6/2015
NAVEED KHAN - Student
Coca-Cola
NAVEED KHAN - Student
Coca-Cola
Revenue Analysis
Business Communication

Revenue Analysis
Business Communication

1. Introduction

For this assignment I will be analysing Coca Cola market line report and conducting a SWOT analysis, strengthens, weaknesses, opportunities and threats. I will also be analysing their financial year and give a conclusion at the end of the report. 2. Findings

I have found that Coca Cola have an increasing demand for functional beverages and these are bound to help boost the sales of all Coca Cola products across Western Europe. I have also found that the company address specific consumer needs such as products with no calorie, low calorie and no artificial sweeteners. Coca Cola have recently made their presence known by taking their place in the newly-emerging functional beverages market space.

3. Financial Year
As you can see the majority of Coca Cola’s revenue comes from Great Britain. The Netherlands, Belgium, France, Norway and Sweden make up the rest of the revenue for Coca Cola.
As you can see the majority of Coca Cola’s revenue comes from Great Britain. The Netherlands, Belgium, France, Norway and Sweden make up the rest of the revenue for Coca Cola.

4. Opportunities

Coca Cola have many opportunities which include a new focused portfolio to attract health conscious consumers the “NON ALCOHOLIC READY TO DRINK” (NARTD) category. This is particularly based in Western Europe. Coca Cola consumers have become more demanding in regards to their soft drink intake. Our company should take this opportunity and make Coca Cola the number one soft drink. For instance Coca Cola need an opportunity to prove that they are still the popular soft drink company and by doing this they will need to give consumers a reason to drink Coke, Diet coke