...AACSB Table 10-1: Summary of Faculty Qualifications, Development Activities, and Professional Responsibilities Date Range: January 1, 2007 - August 1, 2012 Accounting: Professor | | | | | | | Five-Year Summary of Development Activities Supporting AQ or PQ Status | | Name | Highest Earned Degree & Year | Date of First Appointment to the School | Percent of Time Dedicated to the School's Mission | Acad Qual | Prof Qual | Other | Intell. Contrib. | Prof. Exper. | Consult. | Prof. Develop. | Other Prof. Activities | NormalProfessionalResponsibilities | | | | | | | | | | | | | | Som Bhattacharya | Ph D, 1994 | | 100.0 | YES | | | 12 (5) | Service: 0Work: 0 | 0 | 0 | Editor/Review: 6Other:13 | UG, GR, RES, SER and ADM | Intellectual Contributions (12) Hopwood, W., Bhattacharya, S., Premuroso, R. (2011). Tasteless Tea Company: A Comprehensive Revenue Transaction Cycle Case Study. Issues in Accounting Education, 26(1), 163-179. Cao, J., Nicolaou, A., Bhattacharya, S. (2010). A Longitudinal Study of market and Firm Level Factors Influencing ERP Systems’ Adoption and Post-Implementation System Enhancement Options. 7th Annual International Conference on Enterprise Systems, Accounting, and Logistics. Rhodos: ICESAL. Behara, R., Bhattacharya, S. (2008). DNA of a successful BPO. Journal of Service Science, 1(1), 111-118. Premuroso, R., Bhattacharya, S. (2008). Do Early Members of XBRL International Signal Superior Corporate Governance and Future...
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... 20/03/16 Salam Abbas - C3261695 Lauren Romano - C3246958 Asma Suhail - C3238999 Executive Summary This report provides a summary and analysis of the current and prospective service issues faced by Sir Stamford Hotel in Sydney, NSW. The key method of research utilised is the analysis of written customer feedback on two travel review sites independent of the service provider; tripadvisor.com and expedia.com. Customer themes of satisfaction and disappointment highlighted in the report are assessed in accordance with the three additional elements of the services marketing mix established by Boom and Bitner (cited in Bitner, 1990). These elements include: physical evidence, people and process elements of service mechanisms (Bitner, 1990). Results from the customer reviews analysed found that 96% of reviewers on Expedia would recommend the hotel to others, whereas 91% of TripAdvisor reviewers gave it an above average rating. The main positively perceived factor by customers was the location of the hotel. However, many key service failures and complications have been noted across the areas of hygiene, comfort, convenience and customer service. The report determines that the overall potential of the company in its current services performance position is positive. Although the negative feedback accounts for only 3-4% of all TripAdvisor and Expedia reviews, the identified areas of weakness necessitate further investigation and determination of corrective action...
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...(production, marketing, distribution, editing, sound, cinematography, elements of miser-en-scene, narrative etc.) rebut or critique the opinion of a professionally prepared film with which you personally disagree. Rebuttal critique guidelines: the paper should be at least three full pages, excluding supporting material and citation pages. the paper should be written in an essay format- that is, an opening thesis paragraph clearly stating paper�s intent, points to be covered, and direction; followed by well-developed paragraphs on each concept to be covered; and ending with a clear summery and conclusion. Direction: choose a film which you believe peer audience commonly would or should see and appreciate. Recent films are preferred (in the last three years) American films only. After you have selected a film, find a review of the film which you disagree with in whole or in part. The review to rebut must be written by a professional reviewer (a fan posting to a blog is not a professional review, for instance.) your disagreement with the said film review may address factors you believed the original reviewer left out or did not develop well enough. A copy of the review used must be attached to the final draft of the essay. Film review content and focus: the paper�s focus should be to write a rebuttal to the professional review chosen. The rebuttal review must cite at least three points in which you disagree with the original reviewer and why. No personal attack on the reviewer, therefore...
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...Competitor-oriented Objectives: The Myth of Market Share J. Scott Armstrong, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104 E-mail: armstrong@wharton.upenn.edu Phone 610-622-6480; Fax 215-898-2534 Kesten C. Green, Department of Econometrics and Business Statistics Monash University, VIC 3800, Australia E-mail: kesten@kestencgreen.com Phone +64 4 976 3243; Fax +64 4 473 0643 February 21, 2006 IJB05CmObj27.doc International Journal of Business (forthcoming) Abstract Competitor-oriented objectives, such as market-share targets, are promoted by academics and are commonly used by firms. A 1996 review of the evidence, summarized in this paper, indicated that competitor-oriented objectives reduce profitability. However, we found that this evidence has been ignored by managers. We then describe evidence from 12 new studies, one of which is introduced in this paper. This evidence supports the conclusion that competitor-oriented objectives are harmful, especially when managers receive information about market shares of competitors. Unfortunately, we expect that many firms will continue to use competitor-oriented objectives to the detriment of their profitability. Key words: competition, market share, objectives, profitability. JEL CLASSIFICATION: L21, M21, M31. 2 Many managers have a natural inclination to want to beat their competitors. Our concern in this paper is the relationship between competitor orientation and performance. We show that competitor-oriented...
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...Sharhonda Dillard January 29 ,2012 MKT 506 Dr. C Assignment 2 Amazon 1 Amazon.com ABSTRACT What is Amazon.com, Inc.? Amazon is an American-based multinational electronic commerce company, which is the largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010. I f I to say what I think of Amazon. I would say the following: * An online mall where it enables vendors to sell within the Amazon experience * A retailer where they sell goods they stock and ship * A brand in itself representing the bench mark for online shopping (from product research to purchase) * A destination site (start all your shopping here) * A technology provider of cloud computing? * A technology provider that can run your online store for you Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995 as Cadabra.com. It started as an online bookstore, but soon diversified, selling DVDs, CD, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products. A 2009 survey found that Amazon was the UK's favorite music and video retailer, and third overall retailer.(oppapers.com) Amazon company began as an online bookstore; while the largest brick-and-mortar bookstores...
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...easily release a known product that they know will make them money, therefore it is important for independent films to make themselves as much as possible for as cheap as possible. Since ‘Hunger’ only had a budget of £1,500,000 it didn’t have much of its budget go to marketing or advertising it had to heavily rely on an online presence with its reception from critics and film reviewers. Hunger garnered much of its attention from the controversy that it sparked online, it premiered at the Cannes Film Festival, and caused a huge split between influential film reviewers. Many film reviewers loved and praised the film, Roger Ebert a hugely popular reviewer with a huge amount of fans as he is one of the most highly regarded film reviewer in the world, highly recommended the film and gave it his highest rating, where as many other film reviewers said that they walked out of the screening in disgust, this gave the film a larger online presence as there was much discussion about it and its controversy on film website like IMDb who had an editor write an article on the film and its controversy which was no doubt viewed by more people who didn’t know about the film originally. The film was also promoted by a popular reviewer who posted his Top Ten films of the...
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...Summary This section should outline what is going to be told throughout the entirety of the business plan. The executive summary typically serves as a trailer to what should be expected in the plan. In many cases, the executive summary serves as a cover letter and can be the deciding factor in the rest of the plan being reviewed or not. Strengths Palmistry does an excellent job of describing the nature of the business from a basic perspective. It then provides advanced details to outline the specific business and summarizes it effectively so that investors may gather the necessary information for evaluating the company’s potential. Deficiencies The executive summary is supposed to encompass the rest of the plan and essentially tell a reviewer what is going to be told. Palmistry seems to focus a little too much effort outlining the deficiencies of the industry it is involved with, rather than focusing on its own characteristics. Conversely, the executive summary does establish credibility citing only information that can be seen throughout the rest of the plan. As outlined in the Ernst & Young literature, the executive summary is more effective when it provides subtitles for each section it is summarizing. The Palmistry executive summary fails to do so and likely contributes to the company drifting from its overall purpose of the plan. Palmistry does outline its age as a company, however in establishing a better image of the company to its potential investors more milestones...
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...International Marketing Review 14,5 376 International online marketing of foods to US consumers Gregory K. White Department of Resource Economics and Policy, University of Maine, Orono, Maine, USA Introduction Internet shopping is beginning to show signs that it may live up to its early revolutionary projections. It is now estimated that 23 per cent of US and Canadian residents over the age of 16 use the Internet, and as of March 1997, 17 per cent of this population had used the World Wide Web (WWW) in the previous month. (CommerceNet, 1997) Nearly three quarters of these Web users have searched the Internet for information about products and services, and 15 per cent have made an online purchase. Thousands of firms marketing food and beverages worldwide are among those trying to attract the attention, and buying power, of these Internet shoppers. It is now possible to purchase specialty Italian cheeses direct from a cybershop in Italy or New York. Consumers interested in smoked fish can pay a virtual visit to companies in Alaska or Iceland from their home computers. Internet users are an attractive target group for specialty food and drink producers. Like the overall Internet population, people who visit food and drink sites online are relatively young (median age of 37), wealthier than most (median income of $58,000), and well educated (91 per cent have attended some college and 75 per cent have at least a four-year degree) (White and Cheng, 1996). They also mirror those...
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...ABSTRACT As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. This makes it difficult for a potential customer to read them to make an informed decision on whether to purchase the product or not. This paper proposes a novel tool named as Opinion Comparator for analyzing and comparing consumer opinions on competing products. This tool is useful to both potential customers and product manufacturers. A potential customer can see a visual comparison of products, which helps him/her to decide which product to buy. For a product manufacturer, the comparison enables it to easily gather marketing intelligence. This tool shows the features of a product along with their polarity on a bar graph. This tool uses language pattern mining and it extracts product features from the reviews of the format containing Pros and Cons of a particular product. Experimental results show that the technique is highly effective as it summarizes product reviews given by different customers. It visualizes this summarization using bar graphs with opinion polarity which helps user for better decision making. 1. INTRODUCTION The Web has dramatically changed the way that consumer express their opinions. They can now post reviews of products at merchant sites and express their views on almost anything in Internet forums, discussion groups, and blogs. There are also dedicated review sites, e.g., epininons.com. With more and more people using...
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...Task 1 To deal with the present crisis of The Abbey and Hotel Radicor, it is essential to identify our primary and secondary stakeholders. Our tactical and strategic directions are aimed at bringing about changes and will affect people in multiple ways. Therefore transparency to our project and their involvement in the participatory process is crucial. To keep the project truly open, the following stakeholders have to be involved in any assessment and preplanning activity as well as planning and implementation. They have been divided according to their influence and willingness to implement change at the initial stage of this project. According to me, these are my key stakeholders who I will address concerning the poor review of Abbey. List of Prioritised Stakeholders Stakeholder | Influence | Willingness | Current Attitude | Expected Action | Rank | Hotel Radicor Operations Management Group (MD, GM & Directors) | High | High | Is not appropriately appraised of the present situation of the Hotel | Advocate an action-plan to facilitate ‘change’ | 1 | Chef Marcus Vesty of The Abbey | High | High | Is over committed with other assignments to have noticed service and operations failure in ‘Abbey’. | Evaluate economic feasibility, Operating model and design. | 1 | The other important stakeholders that fall into different groups like promoters, latent, defenders and apathetic are: Social Media, External Advisors, Loy Chan (Simcomm Group), Funders, Legal Department...
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...position in the environment based on known factors. Marketing audit process for many organizations is still relatively new and is an activity that is less utilized. Although there is a substantial collection of evidence and developed by suggesting that the performance of an organization and the market is significantly affected directly by the perception strategist on 3 factors, namely: a. Now the organization's market position; b. The nature of environmental threats and opportunities; and c. The ability of organizations cope with environmental developments. Definition of the audit has been proposed by Shuchman (1950) and Kotler (1988). For example, Schucman have proposed that the audit is a systematic reviewers, critical, and impartial of the total marketing operation: from the basic objectives and policies and the assumptions that underlie them as well as methods, procedures, personnel and organization that apply to implement policies and achieve the goal. Kotler's view is broadly similar. According to his marketing audit is a test of a comprehensive, systematic, independent, and periodic / regular basis from a company or business unit marketing environment, objectives, strategies and activities with a view to determining problem areas and opportunities and recommending an action plan to improve company performance. When combined, these two above definition highlights three key elements and potential benefits of the marketing audit, namely: a. Analysis of the external environment...
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...only sales person as well for the product. Secondly, there seems to be a wrong selection in terms of market segmentation. Even though the product is a revolutionary one, however it is still only an improvement of an age-old device. Regardless of how much promotion the product has received from third party reviewers, the consumers still need to be educated on why this more expensive mouse trap is better than the conventional ones. Thus it is imperative that the President hires experienced sales people in order to reach and educate more potential consumers. Apart from that, it is also important to change focus in terms of target market, since the current strategy is targeting women. The target market should be anybody facing the issue of mice in their household. With the right marketing and positioning strategy, along with a strong sales force, Trap-Ease America can definitely capitalize on the revolutionary product. SWOT Analysis: Strengths • Very innovative and engineered product • Highly environmental • Long lasting product because of re-usability Weaknesses • High price • Less promotion • Not proper segmentation • Product oriented strategies • Lack of marketing people Opportunities • High potential market • Attractive product • Ease to use product than other • Less competitors Threats • Any company that can create mouse traps •...
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...Principles of Marketing Management – Case Study of LEGO Chapters: • Introduction ------------------------------------------------ 3 • Company Background ----------------------------------- 4 • Marketing Focus------------------------------------------- 5 • SWOT Analysis -------------------------------------------- 6 – 7 • Time Series Analysis ------------------------------------- - 8 – 9 • Product Analysis ------------------------------------------ -10 – 11 • Suggested Marketing Plan --------------------------------12 – 13 • Conclusion --------------------------------------------------- 14 • References --------------------------------------------------- 15 INTRODUCTION – For a company that has firmly established its foothold for the last 75 years, developing a futuristic three – year marketing plan involves critically analyzing the current marketing strategies and stating new strategies to be implied in the next few years. In this paper, four current marketing development plans namely SWOT Analysis, Time Series Analysis, and Market Product Analysis are dealt in a detailed way. Awarded the “Toy of the Century” at the end of the millennia, LEGO Group has nurtured generations of children and pre-teens with its creative and learning construction blocks. Over the years, LEGO has developed newer version of...
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...Social media based marketing in Australia: Before going into the detail that how Australian companies are changing their focus from traditional marketing methods into social media-based marketing methods. First, let's just consider that why companies in Australia found it important to shift their focus on social media. There are some important statistics collected in 2013 about the interest of Australian people, regarding the use of social media (Bruns 2013). Bruns stated that almost 75% of Australians were active on social media. Some of them use it for connecting and communication while the majority of them uses social media for time killing and reaching out information about events and products as well. During the past few years, Australians or particularly a large percentage of Australian people have started using the internet and social websites as an essential part of their daily life. A recent survey (Scott 2015), stated that almost 75% of Australians have laptops, 70% of Australians own the smart phone, and almost 55% of the whole population own tablets. It shows that Australian people have easy access to the internet. Social is already an evolved trend in Australian community but still there is a lot of room for improvement and evolvement. These statistics also shows that 80% of the people who own smart devices, have social media profiles, and they use those social media websites for connecting with friends and family. For this report, following two Australian companies...
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...inventor. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. Trap-Ease America has targeted the trap to housewives, whom it believes will be attracted... Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all, the President of the company happens to be the only sales person as well for the product. Secondly, there seems to be a wrong selection in terms of market segmentation. Even though the product is a revolutionary one, however it is still only an improvement of an age-old device. Regardless of how much promotion the product has received from third party reviewers, the consumers still need to be educated on why this more expensive mouse trap is better than the conventional ones. Thus it is imperative that the President hires experienced sales people in order to reach and educate more potential consumers. Apart from that, it is also important to change focus in terms of target market, since the current strategy is targeting women. The target market should be anybody facing the issue of mice in their household. With the right marketing and positioning strategy, along with a strong sales force, Trap-Ease America can definitely capitalize on the revolutionary...
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