...CASE 1.6 NEXTCARD, INC. Jeremy Lent, a chief financial officer (CFO) with Providian Financial Corporation decided to apply the marketing tactics used by Providian to establish an internet based company to offer Internet users a faster way to obtain credit cards. Lent hired dozens of marketing researchers to analyze the “surfing habits of Internet users. With this information the marketing team developed an Internet-based advertising campaign to target internet users that frequently used their credit cards and maintained large balances due to purchases made over the internet. NextCard advertised to new customers if they applied on line a response would be received within 30 seconds. Lents business model was a success and by 2000 and had more daily hits than any other credit card issuer. Other well established credit card affiliates referred potential clients to NextCard. NextCard had extended more than $1 billion of credit to internet customers but unfortunately profits were not immediate which the executives ignored to disclose in any press releases. A NextCard executive boasted in February of 2000 that the “company continues to beat our aggressive growth targets while maintaining very strong parameters and core elements of our business model” (Knapp, p 6). In 1999 the company produced a large loss of about $77.2 million. NextCard was able to take the company public with stock price initialing selling for $20 per share regardless of large losses for each reporting...
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...McBride Financial Services Marketing BSA 310 July 10, 2013 Introduction McBride Financial Services is a mortgage service provider that caters to the needs of first time home buyers as well as retirees and business professionals seeking secondary residence in the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. Their business goal is to provide the best services possible through the use of state of the art technology and promotional home buying services; all at a low fixed rate. McBride Financial Services is currently seeking ways to expand its customer base within these states. Its current marketing plan has a startup budget of $50,000 for TV ads, radio time, newspapers, and paper handouts as well as a monthly budget of $5,000 for advertisement upkeep. The current strategy in place has shown profitable results but does not target potential customers fully. To better support McBride Financial Services marketing plan a revised strategy must be imposed. Market Research A thorough analysis of current trends in the housing market and local area is needed to determine population demographics and market type. Local and state records provide past and present trends in the housing market as to whether it is a buyer’s or seller’s market as well as up and coming build ups in the local area. These records also provide information on the population type such as information as to whether the community majority is military, college students, single families or a mixture...
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...Operational Level Paper E1 ENTERPRISE OPERATIONS (REVISION SUMMARIES) Chapter 1 2 3 4 5 6 7 8 9 10 11 12 Topic Organisations Corporate Responsibility and Ethics The International Economy Information Systems Managing Information Systems Operations Management Quality Management Marketing Buyer Behaviour Human Resource Management Management Theory and Motivation The Legal Environment Page Number 3 13 17 27 35 45 55 61 73 79 93 101 E1 revision summaries 1 E1 revision summaries 2 Chapter 1 Organisations E1 revision summaries 3 Key summary of chapter Private sector organisations Sub-sectors of the economy not directly controlled by the government or state private business and households. Examples • • • • Private businesses e.g. self employed sole traders or partnerships. Companies (corporations) e.g. separate legal identity with limited liability for shareholders (owners). Private banks and building societies. Non-governmental organisations e.g. trade unions, charities, clubs etc. e.g. Public organisations Sub-sectors of an economy, or organisations, owned and directly controlled by the state or government. Examples • • • Local authorities. State owned industries e.g. the UK post office. Public corporations e.g. the British Broadcasting Company (BBC). Characteristics of public organisations • • • • Ultimately accountable to government. Goals and guidelines determined by government. Not-for-profit motive (NPO). Funded by the general public...
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...IGCSE Business Studies Marketing revision notes Neil.elrick@tes.tp.edu.tw Table of Contents Table of Contents ...................................................................................................... 2 Topic: Kinds of Market ............................................................................................... 4 Topic: Role of marketing in business ........................................................................... 6 Topic: Segmentation .................................................................................................. 7 Topic: Market research............................................................................................... 9 Questionnaires .........................................................................................................10 Topic: Marketing strategy - introduction .....................................................................11 Promotion - advertising .............................................................................................17 IGCSE Business Studies Marketing revision notes Neil.elrick@tes.tp.edu.tw Topic: Introduction to Marketing What is marketing? What makes someone buy a product? Or more importantly, what makes them buy the product you are trying to sell? In business, you need to persuade a customer to part with money in exchange for a good or a service. You have to decide on what the product is going to be like (e.g. shape, colour, size, features); at what...
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...[pic] BTEC Level 5 HND in Business Module Handbook Unit 5: Aspects of Contract and Negligence for Business Unit code: Y/601/0563 QCF level: 4 Credit value: 15 credits Module Tutor: Anila Mushtaq Contact Details: anila.mushtaq@yahoo.co.uk Preferred style of contact: In the first instance, if you have any queries regarding the teaching or assessment for this module, please ask question during the lecture. If you do not receive a satisfactory response then e-mail me with your query for an appointment. Introduction: The aim of this unit is to provide learners with an understanding of aspects of the law of contract and tort and the skill to apply them, particularly in business situations. Unit abstract: The unit introduces the law of contract, with a particular emphasis on the formation and operation of business contracts. Learners are encouraged to explore the content of these agreements and then develop skills relating to the practical application of business contracts, including offer, acceptance, intention, consideration and capacity. Relevant case law examples will be covered. Learners will consider when liability in contract arises, the nature of the obligations on both sides of the contract, and the availability of remedies when a contract is not fulfilled in accordance with its terms. Additionally, the unit will enable learners to understand how the law of tort differs from the law of...
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...poor data definition and organizational confusion. Real-life examples, such as the subprime mortgage meltdown, demonstrate the need for developing a keen eye for the roles that data play in your organization, including operations, delayed decisions, and misinformed strategies. Subjects: NO SUBJECTS(KEYWORDS) Length: 29p List Price: $6.95 BH087 Title: The 3R Framework: Improving eStrategy Across Reach, Richness, and Range Author(s): Wells, John D.; Gobeli, David H. Publication Date: 03/15/2003 Product Type: Business Horizons Article Publisher: Business Horizons/Indiana University Abstract: Identifying effective strategies for designing and implementing e-business initiatives has been a persistent challenge for both practitioners and academicians. A conceptual framework is needed for leveraging digital attributes based on three dimensions: reach, richness, and range. By defining and combining these three dimensions to create such an integrated e-business strategic framework, this article provides managers with a way to assess their current strategy, as well as a prescriptive direction for strengthening it. Subjects: Corporate strategy; Electronic commerce; Technology Length: 10p NEW SMR241 Title: The 7 Deadly Sins of Performance Measurement and How to Avoid Them Author(s): Hammer, Michael; Haney, Carole J.; Wester, Anders; Ciccone, Rick; Gaffney, Paul Publication Date: 04/01/2007 Product Type: SMR Article Abstract: In recent years, companies have developed...
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...HKU SPACE Po Leung Kuk Community College Higher Diploma Programme Business Information System Group Project Topic 1 - Google Drive Table of content: Content Introduction3 Introduction to Google Drive3 Functions4 1. Synchronizing files in your computer with Google Drive4 2. Share files with Google users5 3. Several Google Drive users can edit the same file at the same time in different places6 4. Google Drive viewer allows users to preview over thirty file formats8 5. Document offline editing10 6. Revision History11 7. Web app13 The area (other than Microsoft Office) that can assist users15 Conclusion17 Introduction Nowadays, cloud computing become more and more popular. The most famous tools providing all-round cloud computing service are Google Drive and Dropbox. Cloud computing refers to a model of computing that provides access to a shared pool of computing resources (storages, application, and services, over a network, often the Internet. End users can access cloud-based applications through a web browser or a light-weight desktop or mobile app while the business software and user's data are stored on servers at a remote location. One of the advantages of using cloud computing is the location independent resources. Introduction to Google Drive Google Drive provides Google users a 5GB free of cloud computing storage. It accompanies with Google Doc, offering web-based office suite and data storage service. It allows...
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...module the use of information technology to carry out these functions and improve operations will be emphasised. This module is also intended to be a survey of the operating practices and procedures found in both manufacturing and service delivery firms. It will focus on those business processes and procedures used to transform various inputs into finished goods and services. The value added aspects of Operations Management such as purchasing, material requirements planning, inventory control and project management are also covered. 3. Learning Outcomes: Upon successful completion of the module the students will be able to: describe how organisations can reduce waste and improve quality. explain the impact and importance of the customer-supplier-competitor relationship within business operations. apply quantitative tools and techniques for planning, predicting, measuring and monitoring operations. base strategic decisions on information derived from these tools and techniques. understand the relationship between operations and each of the other major business functions such as Marketing, Human Resources, Finance. describe how operations strategies can enhance the effectiveness of the business. recognise the importance of accurately predicting demand and adjusting capacity in response to demands 4. Indicative Content • Design of production and information systems • Just-in-time/lean production...
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...A Revision of Central Methodist University’s Social Media Policy As advancements are made in social media and the Internet as a whole, Central Methodist University is tasked with the responsibility of revising their behavioral policies to encompass all forms of online behavior and social media abuse. Online behavior that is damaging to the learning environment has no place on CMU’s campus, and a revision must be made to the current behavioral policy to ensure all forms of online abuse and cyberbullying are punishable by the university. There are three specific revisions necessary to incorporate social media into Central Methodist University’s behavioral policy; the new policy must encompass all forms of social media presently existing and...
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... Project Manager’s Signature | Document Information Category | Information | Customer | Election Commission Pakistan | Project | E-voting System | Document | Test Plan | Document Version | 1.0 | Identifier | PGBH01-2003-TP | Status | Draft | Author(s) | BSE-F08-050,BSE-F08-56 | Approver(s) | PM | Issue Date | March 04, 2012 | Document Location | | Distribution | 1. Advisor 2. PM 3. Project Office | Definition of Terms, Acronyms and Abbreviations This section should provide the definitions of all terms, acronyms, and abbreviations required to interpret the terms used in the document properly. Term | Description | EVS | E- Voting System | TP | Test Plan | AOB | Any Other Business | PP | Political party | BB | Ballot box | CA | Constituency Area | | | | | * ------------------------------------------------- Table of Contents * * 1. Introduction 5 1.1 Purpose of Document 5 1.2 Project Overview 5 2. Scope of Testing 5 3. Test Plan Strategy 6 3.1 Unit Testing 6 3.2 Integration Testing 7 3.3 System Testing 8 4. Test Environment 8 5. Schedule 10 6. Control Activities 10 7. Functions to be Tested 11 8. Functions not to be Tested 12 9. Test Case Design and Description 13 10.Traceability Matrix 31 11.Major Deliverables 32 12.Risks and Assumptions 32...
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...Other Security Parameters 18 2.5 Requirement 3: Protect Stored Cardholder Data 19 2.6 Requirement 4: Encrypt Transmission of Cardholder Data across Open and/or Public Networks 20 2.7 Requirement 5: use and Regularly Update Anti-Virus Software or Programs 20 2.8 Requirement 6: Develop and Maintain Secure Systems and Applications 21 2.9 Requirement 7: Restrict Access to Cardholder Data by Business Need to Know 21 2.10 Requirement 8: Assign a Unique ID to Each Person with Computer Access 22 2.11 Requirement 9: Restrict Physical Access to Cardholder Data 22 2.12 Requirement 10: Regularly Monitor and Test Networks 23 2.13 Requirement 11: Regularly Test Security Systems and Processes 25 2.14 Requirement 12: Maintain a Policy that Addresses Information Security for Employees and Contractors 26 2.15 Revision History 29 3 Acceptable Use Policy 30 3.1 Overview 30 3.2 Purpose 30 3.3 Scope 30 3.4 Policy 31 3.5 Policy Compliance 35 3.6 Related Standards, Policies and Processes 35 3.7 Definitions and Terms 35 3.8 Revision History 36 4 Ethics Policy 37 4.1 Overview 37 4.2 Purpose 37 4.3 Scope 37 4.4 Policy 38 4.5 Policy Compliance 39 4.6 Exceptions 40 4.7 Related Standards, Policies and...
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...Elite Star Technology Group, LLC Scope of Work Statement Kinetik Design Virtual Server Implementation Table of Contents Revision Table 3 A. Executive Summary 3 B. Business Objectives 3 C. Project Description 4 D. Project Estimates 5 E. Project Controls 6 F. Authorizations 8 G. Approval Form 9 Revision Table Revision Number Revision Date Revision Made 1 10/08/2012 Original Document A. Executive Summary Kinetik Design has expressed the need for a new server and network system to increase their productivity and communication. Following a thorough Needs Assessment, the decision was made to implement a Virtual Server solution that will meet their needs and provide the capability for future expansion when necessary. B. Business Objectives 1. Business Needs Kinetik Design is a growing company and has, after careful consideration, determined that its’ existing computer network system is no longer sufficient to meet its’ current needs. Additionally, Kinetik Design currently has no structured corporate email system in place. There is a specific need to implement the means for Kinetik’s designers and developers to have a test platform in order to better facilitate their productivity. 2. Product Description (Solution) Elite Star Technology Group (ESTG) proposes that the implementation of a Virtual Server system that hosts Microsoft Server 2008, Microsoft...
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...Subjects for study Six subjects and Seven Papers of study in IPCC are – Group I Paper 1: Accounting (100 marks) Paper 2: Law, Ethics and Communication Part I: Law (60 marks) Business Laws (30 marks) Company Law (30 marks) Part II: Business Ethics (20 marks) Part III: Business Communication (20 marks) Paper 3: Cost Accounting and Financial Management Part I: Cost Accounting (50 marks) Part II: Financial Management (50 marks) Paper 4: Taxation Part I: Income-tax (50 marks) Part II: Service Tax (25 marks) and VAT (25 marks) Group II Paper 5: Advanced Accounting (100 marks) Paper 6: Auditing and Assurance (100 marks) Paper 7: Information Technology and Strategic Management Section A: Information Technology (50 marks) Section B: Strategic Management (50 marks) The level of knowledge expected of students in the above subjects is ‘working knowledge’. INTEGRATED PROFESSIONAL COMPETENCE COURSE (IPCC) Syllabus GROUP I OF IPCC/ ACCOUNTING TECHNICIAN COURSE (ATC) Paper 1: Accounting (One paper – three hours – 100 marks) Level of Knowledge: Working Knowledge Objectives: (a) (b) (c) (d) To lay a foundation for the preparation and presentation of financial statements; To gain working knowledge of the principles and procedures of accounting and their application to different practical situations; To gain the ability to solve simple problems and cases relating to sole proprietorship, partnership and companies; and To familiarize students with the fundamentals of computerized system of accounting...
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...Borough Council Human Resources Information Security Standards Steve Adamek, Head of Business Systems G\Government Connect\WBC Policies Head of Business Systems IT Policy Internal Public April 2010 Revision History Revision Date Revisor Previous Version Description of Revision V2.1 V2.2 V2.3 V2.4 V1.0 V1.1 V1.2 Laura Howse Laura Howse Steve Adamek Laura Howse Laura Howse Laura Howse Laura Howse 2.0 2.1 2.2 2.3 2.4 1 1.1 Updated to include WBC references Updated to incorporate WBC changes Updated to incorporate Unison changes Updated to incorporate Unison changes Final Version Updated to include feedback from Human Resources Updated to include feedback from Human Resources Document Approvals This document requires the following approvals: Sponsor Approval Name Date Director of Transformation General Manager for Business Services & Section 151 Officer Head of Business Systems Deputy Head of Human Resources Computacenter Service Manager (Outsourced IT Provider) Document Distribution Andrew Moulton Graham Ebers Steve Adamek Maureen Vaughan-Dixon Chris Taylor-Cutter This document will be distributed to: Name Job Title Email Address All Staff V1.2 Final Page 2 of 10 Human Resources Information Security Standards Contents 1 Policy Statement 2 Purpose 3 Scope 4 Definition 5 Risks 6 Applying the Policy 7 Policy Compliance 8 Policy Governance 9 Review and Revision 10 References 11 Key Messages A1 Applying the...
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...Attachment 2 North East Victorian Regional Waste Management Group HUMAN RESOURCE POLICY AND PROCEDURES Revision No. 2 Revision Date 1st May 2007 Adoption Date 10th May 2007 Table of contents 1 Introduction 1.1 1.2 1.3 1.4 2 3 Our Vision Our Mission Our Objectives Your role 1 1 1 1 2 2 3 3 3 3 4 6 6 7 7 8 8 8 8 8 9 9 9 9 10 10 10 10 11 12 12 Recruitment and selection Harassment and discrimination 3.1 3.2 3.3 3.4 3.5 3.6 NevRwaste commitment Application of this Policy What is discrimination? What is harassment? Victimisation Complaints Resolution Process 4 Electronic Mail 4.1 4.2 4.3 Appropriate use of electronic mail Receipt of Messages Record sizes 5 Internet policy 5.1 5.2 5.3 Introduction Use of the internet Information Gathering 6 Smoking, drugs and alcohol 6.1 6.2 6.3 Smoke-free workplace Prohibited drugs and alcohol Prescription medication 7 8 9 10 11 12 Use of NevRwaste vehicles First Aid Kit Building Safety and Emergency procedures Conflict of interest and duty Confidential information Outside interests 1 Introduction The North East Victorian Regional Waste Management Group (NevRwaste) develops and applies regional strategies and initiatives in the context of State policy, through the “Growing Victoria Together” strategy and more specifically through the State’s regional waste management framework. That framework, established under the Environment Protection Act 1970, defines the powers, duties and functions under which...
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