| Revlon: Case Study analysis | BUS 490 Comprehensive Examination: Strategic Management :: Online | | | 3/16/2012 |
Table of Contents

Introduction 3 Mission Statement 3 Vision of the Company 4 External Assessment 4 Technological trends 4 Demographic trends 4 Economic Trends 5 Political and legal constraints 5 Sociological factors 7 Global trends 8 Industry Analysis 8 Competitor analysis 9 External Factor Evaluation (EFE) Matrix 10 Internal Assessment 11 Company organizational structure 12 Personal policies and management 12 Operational production capacities and policies 13 Financial stability (common ratios and measures) 14 Ratio Analysis 15 Leadership and organizational behavior, corporate culture, etc 20 Marketing 21 Ethical/ legal issues 22 Management information systems and research and development 22 Patents, Trademarks and Proprietary Technology 22 The Internal Factor Evaluation (IFE) Matrix 23 Strategy Formulation 24 Strategic solutions 30 Timeline for Implementation 32 Consequences 33 References: 34

REVLON: CASE STUDY ANALYSIS INTRODUCTION

Introduction

Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-persiparant/deodorants, and beauty care products company.
Revlon case is a comprehensive strategic management case that includes 2006 and 2007 financial statements, competitor information, internal factors, future outlook and more of Revlon Company. It has posted losses for eight consecutive years and has struggled with debt since Ron Perelman purchased a majority stake in the company in 1985. And Revlon is a company in trouble. Net sales for 2006 decreased by $1 million to $1331 billion and net losses in 2006 were $251 million following a loss of $84 million in 2005.In recent years Revlon launched a new product for older women with 100