Table of Contents
Title Page
Copyright Page
Dedication
Introduction
Chapter 1 - Priming
Chapter 2 - Confabulation
Chapter 3 - Confirmation Bias
Chapter 4 - Hindsight Bias
Chapter 5 - The Texas Sharpshooter Fallacy
Chapter 6 - Procrastination
Chapter 7 - Normalcy Bias
Chapter 8 - Introspection
Chapter 9 - The Availability Heuristic
Chapter 10 - The Bystander Effect
Chapter 11 - The Dunning-Kruger Effect
Chapter 12 - Apophenia
Chapter 13 - Brand Loyalty
Chapter 14 - The Argument from Authority
Chapter 15 - The Argument from Ignorance
Chapter 16 - The Straw Man Fallacy
Chapter 17 - The Ad Hominem Fallacy
Chapter 18 - The Just-World Fallacy
Chapter 19 - The Public Goods Game
Chapter 20 - The Ultimatum Game
Chapter 21 - Subjective Validation
Chapter 22 - Cult Indoctrination
Chapter 23 - Groupthink
Chapter 24 - Supernormal Releasers
Chapter 25 - The Affect Heuristic
Chapter 26 - Dunbar’s Number
Chapter 27 - Selling Out
Chapter 28 - Self-Serving Bias
Chapter 29 - The Spotlight Effect
Chapter 30 - The Third Person Effect
Chapter 31 - Catharsis
Chapter 32 - The Misinformation Effect
Chapter 33 - Conformity
Chapter 34 - Extinction Burst
Chapter 35 - Social Loafing
Chapter 36 - The Illusion of Transparency
Chapter 37 - Learned Helplessness
Chapter 38 - Embodied Cognition
Chapter 39 - The Anchoring Effect
Chapter 40 - Attention
Chapter 41 - Self-Handicapping
Chapter 42 - Self-Fulfilling Prophecies
Chapter 43 - The Moment
Chapter 44 - Consistency Bias
Chapter 45 - The Representativeness Heuristic
Chapter 46 - Expectation
Chapter 47 - The Illusion of Control
Chapter 48 - The Fundamental Attribution Error

Acknowledgements
BIBLIOGRAPHY

DUTTON
Published by Penguin Group (USA) Inc.
375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P
2Y3,