Made in Australia Component: Words and images that elaborate on all components of this product being Australian Produce, have been repeated in order to evoke trust in the brand thast will that persuade people into buying the cereal. Repetition is a rhetoric device that involves repeated use of a visual or message to make it more memorable, for when an element is used consistently it is reinforced into the viewers mind.[1] This device has been effectively applied to the cereal box as the repetitive use of wording and image labels reinstates to the viewer the fact that all product elements are Australian made. This enhances ethos of the product in the viewers mind because it is reinforced that contents of the box are that of their own country, …show more content…
As previously mentioned the rhetoric device of repetition or repeated uses of elements reinforces messages or visuals in the mind of the viewer[3]. Therefore, repeated use Carmon’s brand name on each side of the box familiarises the consumer with the brand in the same way, making it memorable. According to an article in the Journal of Global Fashion Marketing, brand familiarity is effective as the more familiar a person is with a brand the greater the influence of buying their products becomes, as these brands are likely to receive greater ‘interest and attention’[4]. The idea that familiarity can influence consumer preference is demonstrated by a 2007 study in which tested the effect of brand exposure on food preferences of 3-5 year children. The children were required to eat identical foods /beverages that utilised either unbranded or McDonalds’s branded packaging , and it was found that the majority of children preferred the taste of the branded food[5]. Thus, by repeated exposure to the Carmons’ brand name, ethos is enhanced as it creates familiarity, which can influence and persuade consumers to buy this product out of common