...Miguel Chavez Dr. Bethany Lee English 102 8 February 2015 Rhetorical Analysis Companies advertise, whether it’s television ad, radio ad, or publication ad. Companies use advertisement to reach one goal and that common goal is to persuade consumers like me to purchase their product. Whether the advertisement is sentimental or comical, consumers are intrigue and curious with the advertisement that they end up purchasing a product the company advertise. Almost everyone loves puppies. They symbolize warmth, comfort, and friendship. Budweiser did an amazing job incorporating a puppy into their commercial. The commercial opens up with a young man who recently brought a puppy into his life. As the commercial progresses so does the friendship with the young man and his puppy, which is no longer a puppy it is now a full grown healthy dog. Both the man and his dog take part of many activities with each other: playing catch, sleeping and cuddling up with one another, going on casual drives, going to the lake for a swim, and lastly warming up by a fire pit. The love with the man and his dog deeply increases. One day the man decided to hang out with some friend and go out for some drinks leaving his dog alone inside the empty house. The dog waits and waits and continues to wait by the entrance door weeping for his owner to return home. Finally when the owner returns home the next day the dog began to lick his owner and jumping on him expressing happiness and excitement. Finally...
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...into his mouth to bite. He then notices and confronts Ms. Klum of trying to seduce him as she gently touches on her body. The narrator for the commercial then says, “ With a taste of bourbon, it’ll make a man out of you.” Carl’s Jr. commercials like this one knows what crowd they are trying to reach. This commercial does a fantastic job on introducing the product and getting your attention, while making great use of pathos logos and ethos. Carl’s Jr. is an american based fast food restaurant that continues to expand in different countries. The restaurant was founded July 17, 1941 in Los Angeles California, by the founder Carl Karcher. Investing with his wife Margaret, Carl started off with a few hot dog carts that eventually grew into a drive-in restaurant where they decided to sale burgers. Throughout the years Carl’s Jr. continued to expand as it opened over 1,000 restaurants in fifty years. In the Late 1990’s the company started to notice the decrease in sales so they turned to their advertisement to get sales back up. Reaching out and advertising sexy models and celebrities like Paris Hilton, Kim Kardashian, Jenny Mccarthy and Heidi Klum just to name a few, has certainly helped the company tremendously. In the commercial, the company starts with the use of pathos, an appeal to the audience based on our emotions. The commercial begins with us getting a quick view of Heidi as she...
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...Semiotics: Signs, Syntax, and Linguistics Describe Advertising Mickey Mouse ears, sleigh bells, snowflakes, dog houses, mail boxes, and stop signs; chances are you know at least one of these things if not more. How do we describe them? In what way are they described to us? And above all How do we recognize and accept these things? The theory of semiotics aims to explain how we recognize these symbols in our lives and, more importantly tries to describe the way we communicate to, with, and around objects. The theory of semiotics has been around since the late 1800’s. A Swiss linguist, Ferdinand de Saussure developed the theory and explained it early on as the use of language and how certain symbols and objects obtain meaning. The theory or science of signs and their meanings became known popularly as semiotics. Language is something of a system of mutually defining entities. Saussure distinguished between diachronic and synchronic linguistics. Simply put the use of linguistics defines objects and the way that we, as a culture, see and describe the world with which we interact. From its inception the theory of semiotics has been useful in regards to all different aspects of communication. It can be used to examine persuasion, social interaction theory, media cultivation and penetration theories as well as interpersonal communication. This wide range of applications for this theory make it particularly pertinent to the discipline of communication. Large companies...
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...deserves further attention. Images have a powerful impact on a viewer’s response towards news and this impact cannot be created by text alone. A critical examination of three recent news events (see appendix) and analysis of the images that they utilise, reveals the communicative functions and the connotative force that is carried in news photography (Bednarek and Caple 2012, pg. 57). By studying these photographs through analytical frameworks, we see that images embody much more than what is depicted within a frame and in fact they “have been worked on, chosen, composed, constructed and treated according to professional, aesthetic and ideological norms” for the purpose of engaging with their audiences (Bednarek and Caple 2012, pg. 57). Prior to our analysis of the three articles, an overview of the analytical frameworks that will be used and their contribution to our understanding of news reporting must be investigated. News articles embody two different semiotic systems, language and image, which share an intersemiotic relationship (Bednarek and Caple 2012, pg. 121). Research of this relationship focuses on the textual strategies deployed in the newsroom to elicit responses from the audience, the words help drive the pictures while the pictures seem to also drive the words (Cope et al, n.d). Bednarek and Caple (2012, pg. 120) categorises the relationship between text and image into three relations: ‘overlap’, ‘displacement’ and ‘dichotomy.’ Overlap occurs when the visual...
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...FACULTY OF FOREIGN LANGUAGES LINGUISTIC MEANS OF POTRAYING MAIN CHARACTERS IN “THE CANTERBURY TALES” BY GEOFFREY CHAUCER COURSE PAPER PRESENTED BY LILIA YAREMA a fourth year student of the English department SUPERVISED BY SPODARYK O. V. an assistant professor of the English department LVIV 2012 TABLE OF CONTENTS INTRODUCTION…………………………………………………………… 3-4 CHAPTER I. THEORETICAL ISSUES IN LINGUISTIC ANALYSIS…… 5-16 1.1 Linguistic analysis……………………………………………… 5-8 1.2 Discourse and Text analyses….…………….………………….. 9-11 1.3 Stylistic analysis ………………………………………………… 12-16 CHAPTER II. LINGUISTIC ANALYSIS OF CHAUCER’S CHARACTERS 17-28 2.1 “The Wife of Bath’s Tale” ……………………………………… 18-22 2.2 “The Pardoner’s Tale” ………………………………………….. 23-28 CONCLUSION………………………………………………………………. 29-30 REFERENCES...… ………………………………………………………….. 31-32 INTRODUCTION The theme of the course paper is “Linguistic means of portraying main characters in “The Canterbury tales” by Geoffrey Chaucer”. This paper intends to make an analysis of the language in the collection of stories “The Canterbury Tales”, written by Geoffrey Chaucer at the end of 14th century. We will analyze the language used to describe characters. It was based on the idea that every choice made by the author of a sentence is meaningful. Therefore, once we understand the choices the author makes when describing a character, we are able to have a better understanding of what this author...
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...Psychology of Advertising Term Project Mike Czarnik (RU: 900276595) April 20th 2014 Professor Sarah Jones Advertisement #1: Heineken Beer This advertisement is made for the beer Heineken. It was published in a 1974 edition of Playboy magazine and took a full page out in order to grab reader’s attention. According to Playboy Magazines media kit, almost 80% of the readers are male and the reader’s median age is roughly 39 years old. Because of this demographic, an assumption can be made that Heineken was trying to target this group of people. Playboy’s media kit also offers further information on their readers. It states that their average male house hold income is about $71,000 and that nearly 65% of all readers are single. Although these facts are for the 2014 media kit, it can be assumed that for a men’s entertainment magazine the demographics have not changed substantially. Heineken was most likely trying to appeal to this male demographic when they placed their ad. The ad itself was showcased on a full page of the magazine. It displayed an unopened bottle of Imported Heineken Lager beer resting at the edge of a beach. Water from the ocean is coming up around the bottom of the bottle and nothing but ocean can be seen in the background. This is the main focal point of the ad. The secondary focal point and another focus for the reader are above the bottle. The words read, “Oceans apart from the ordinary.” The words are the boldest on the page and in the largest font...
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...A proposal of mojo soft drink Company for further improvement of marketing: 1.4: Justification Mojo is a quite renowned beverage in the soft drink market of Bangladesh. It is a product of the Akij Food & Beverage Ltd. in Bangladesh which is a concern of the Akij Group. In fact, Mojo does not use Advertisements as much it should. Recently, it is quite clear that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...Fold along perforation before detatching cards abridge ˘ (´ BRI J) abstract ˘ (ab STRAKT) acclaim ¯ (´ KLAM) adulation ¯ (a j´ LA sh´n) ˘ adversary ˘ (AD vû(r) se r e ˘ ¯) adversity ¯) (a VÛ(R) s´ te ˘d advocate ˘ ¯ (AD v´ ka t) aesthetic ˘ ˘ (e THE tı k) ˘s affirmation ¯ (a f´ r MA shun) ˘ v. condense or shorten. v. applaud; announce with great approval. also n. adj. theoretical; not concrete; nonrepresentational. The NBC sportscasters acclaimed every American victory in the Olympics and decried every American defeat. To him, hunger was an abstract concept; he had never missed a meal. Because the publishers felt the public wanted a shorter version of War and Peace, they proceeded to abridge the novel. n. poverty; misfortune. n. opponent. n. flattery; admiration. We must learn to meet adversity gracefully. The young wrestler struggled to defeat his adversary. The rock star thrived on the adulation of his groupies and yes-men. n. positive assertion; confirmation; solemn pledge by one who refuses to take an oath. adj. artistic; dealing with or capable of appreciation of the beautiful. aesthete, n. v. urge; plead for. Despite Tom’s affirmations of innocence, Aunt Polly still suspected he had eaten the pie. The beauty of Tiffany’s stained glass appealed to Esther’s aesthetic sense. The abolitionists advocated freedom for the slaves. Fold along perforation...
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...0 Mälardalen University MIMA-International Business and Entrepreneurship School of Sustainable Development of Society and Technology EFO705 Master Thesis The internationalization process of Red Bull from the perspectives of global expansion Group 2263: Karakawat Sarasalin 830117 Thitiporn Watthanachai 831031 Supervisor: Jean-Charles Languilaire 23rd November 2009 1 Abstract Date: 23rd November, 2009 Level: Master Thesis in International Business and Entrepreneurship (EFO705), 15 credits Authors: Karakawat Sarasalin (830117-T255) Thitiporn Watthanachai (831031-T124) ksn08001@student.mdh.se twi08001@student.mdh.se Title: The internationalization process of Red Bull from the perspectives of global expansion Supervisor: Jean-Charles Languilaire Problem Statement: How did RED BULL manage to be as an important central international market player? Purpose: The purpose of this research is to describe the internationalization process of Red Bull; how Red Bull created, sustained and developed? Method: We mainly use secondary data and the qualitative data. Qualitative data in the form of interview questions through e-mailing. But we also use quantitative method based on documental research from books and internet. Conclusion: Red Bull does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: licensing ,wholly owned sales subsidiaries and jointed venture...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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...Wheeler (2006) indicates that strategically managed a brand will generate awareness and loyalty as it is the core of sales and marketing activities. As in today’s world, brand is an identity in showing differentiation between themselves with other competitors. Brand shows an image, which being perceived by other parties which includes people, consumers, managements and even employees. This is not showing products that being sold in the market, but it is an expression that being given to the brand that they acquired. Kornberger (2010) explains brand in a way that “ truth is not from what contain insides things, but it is the knowledge on how we explore about things” I will emphasis on the topic of employee branding which being define and explain by Miles and Mangold (2004) which associate with individualism, job satisfaction, working attitude and behavioral factors, and the effects towards my satisfaction and loyalty towards company that has different working environment such different cultures, values, objectives and organizational management practices. I will also show some of the argument presented by some researchers which associating with employee branding techniques in order to support my working experiences (eg. Davis & Dunn, 2002; Cardy, 2001; Dowling, 1993;Ind, 2001;Mitchell, 2002;). I will also discuss about how emotional connection (David, 1991;Entwistle, 2000; Stuart, 1999b; De Chernatony, 1999; Mael & Ashforth, 1992) associates with the effectiveness...
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...Declaration I - Ngo Thi Thu Hien, hereby state that, this thesis is the result of my own research and the substance of the thesis has not, wholly or in part, been submitted for any degrees to another universities or institutions Signature:…………………………… Date : August, 2007 Abstract This paper focuses on English and Vietnamese negative questions in term of structures and word using. The author wishes only to concentrate on four types of negative questions: negative Yes/ No question, negative Tag- question, negative Wh- question, negative alternative question. The thesis is divided into three parts, the main content is presented in part two. The similarities and differences between English and Vietnamese negative questions have been analysed and pointed out. With an ambition to help teachers and learners have a clear understanding about the English and Vietnamese negative questions, the author also drawn out a survey questionnaire to find out the common mistakes made by Vietnamese students. And then the author has managed to suggest some ways to correct common those mistakes. Suggested exercises are also offered to help learners to practice and avoid committing mistakes. The thesis mainly focuses on the structures of four types of negative questions in English and Vietnamese, the negative words that are used in negative questions are also considered. However, the pragmatic and semantic features have been initially investigated;...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...Literary Theory and Schools of Criticism Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture. These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important. For example, if a critic is working with certain Marxist theories, s/he might focus on how the characters in a story interact based on their economic situation. If a critic is working with post-colonial theories, s/he might consider the same story but look at how characters from colonial powers (Britain, France, and even America) treat characters from, say, Africa or the Caribbean. Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory. Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the (very) general statements given here. Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each...
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