Everything is a Remix Filmmaker, writer, and speaker, Kirby Ferguson, in his speech, “Embrace the Remix,” implicates that everything in the modern day world is a remix. Ferguson’s purpose is to spread the idea that no matter how many new products are created, that they will always be a remix of something else or at least composed of a remix. He adopts a respectfully pleasant tone in order to appeal to similar thoughts and ideas of his audience. Ferguson begins building his credibility with facts and reputable sources, citing convincing arguments and statistics, and successfully employing relatable appeals. In a TedTalk filmed this summer, Kirby Ferguson challenges us to think of remix as “a better way to conceive of creativity.” He uses …show more content…
He appeals to the anxious emotions of the audience by displaying pieces of work that they are all familiar with. He drew a comparison of how tones were just slightly changed between the two. Ferguson continues by discussing some of the other examples of work that take on the same concept, but have a different spin to it so that it isn’t exactly the same: Songs are created with same melodies and different tones; products are made with similar corresponding features; and lastly how albums are made as spin offs of two others. There are actually no possible solutions to the issue, in fact Ferguson implies that “Everything is a Remix.” In this video Ferguson is arguing that everything is made up of a present idea. He then boils remix down to three steps – copy, transform, and combine. He calls on Woody Guthrie and Henry Ford to show not just that everything is remix, but that remix has always existed. He says, “Our creativity comes from without, not from within. We are not self-made; we are dependent on one …show more content…
He points out how Jeff Han, multi-touch pioneer states that multi touch presented and copy written by other companies is by any means nothing new: Multi-touch sensing isn't anything -- isn't completely new. I mean, people like Bill Buxton have been playing around with it in the '80s. The technology, you know, isn't the most exciting thing here right now other than probably its newfound accessibility. These facts introduce and support the idea that even though you can copy write a product, that product was not fully created by