Anti-smoking ads are some of the most powerful and rhetorically rich images in media. They carry strong messages meant to invoke emotional responses within the viewers. They, whether it is implicitly or explicitly, call for action. This ad is no exception; it exhibits various rhetorical techniques that can be categorized as emphasis, arrangement, or tone. The source behind the image also greatly contributes to realizing and understanding its purpose. There is much that can be learned about an image when learning about where it came from.
Emphasis, or making certain parts more prominent in an image using size, shape, and color, is one of the many ways the creator of an image conveys their message. This is a very simplistic image. There is little need to use emphasis because of this, but there are still some aspects of it that can be seen. The most prominent is that the girl is the only part of the image with color. It draws attention immediately to her. In doing this, along with establishing what in the image is …show more content…
The organization speaks to this image’s purpose.The Child Health Foundation advocates for adults to quit smoking around children, more specifically parents. It is clear that this ad was put out to, hopefully, help decrease the number of children affected by secondhand smoke. It could have just as easily been an ad simply meant to appeal to smokers to get them to quit, but because the foundation responsible for it focuses on the way children are affected, so does the image. Having the company’s name and logo present on the image is also important because it gives the viewers a place to look for more information. This small addition in the bottom corner, the final thing people notice when viewing the image, makes the call for action more legitimate. This is because it shows there is fact, that the viewers can easily access, supporting