Even thought this is only a 30 second video , they got it to work in their favor. It was funny, short and well done. It starts of , where the mother is having an ultra sound where it is supposed to be really sanitized but here we have the father to be munching on some Doritos and licking his fingers while the ultrasound is going on. Of course the mother is upset that he is doing that. Honestly I don't know what's mother to be will not be upset about that. That's where Doritos uses pathos to get to the audience. For the reason that, that moment when you look at your child through your ultra sound it is supposed to be special. Now imagine that special moment getting disrupted by a cow munching husband. It looked like he was watching the Super