...The visuals included with the research was helpful when reading the author’s qualitative comparative analysis of multiple posters present in Spanish secondary schools and universities. This source would be useful in framing a qualitative study on gender representation in advertising present in public educational institutions. This particular study focuses primarily upon representation of gender stereotypes in public educational spaces and how such gender constructions effects the stereotypes that are inflicted and perpetuated in society on men and...
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...of evidence to support my claims, ideas and arguments. This class was very helpful in showing how to take research and incorporate it into a project. Overall, this class has allowed me to strengthen my skills as a reviser, helped me “formulate and articulate a stance through my writing”, and helped me to use more forms of evidence to support my claims, ideas and arguments. Project 1 was the simplest of the four projects. I decided to analyze a research article on Marketing and how companies have started to move their businesses into developing nations. At first I didn’t think I would be able to write a rhetorical analysis on this article because of its length but after multiple revisions and help from peers I wrote my final draft. This was the one project where the revisions really helped me grow as a writer. Without these revisions I would have written a terrible analysis because I had no idea how to explain the ideas in the article because it was so short. My peers gave me guidance and used their papers to help formulate my own paper. Prior to this assignment I had written papers detailing articles read but I had never done so with such a short piece. It was hard to fit enough words into the paper without sounding...
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...Psychology of Product Aesthetics: Antecedents and Individual Differences in Product Evaluations”, Chair: Richard Yalch. Academic Positions Boston University, School of Management Associate Professor of Marketing & Dean’s Research Fellow, since September 2007 Assistant Professor of Marketing, March 1998- August 2007 Marketing Instructor, September 1997 to March 1998 Delft University of Technology, The Netherlands, Department of Product Innovation and Management Visiting Scholar, 2005 (November-December) University of Washington, School of Business Instructor, 1994-1997 Teaching Assistant, 1992-1994 Publications 1. Brunel, F., Utter, D. (2009). Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 20 pages). London, Ontario: Ivey Publishing, # 909A04. 2. Brunel, F., Utter, D. (2009). Teaching Note. Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 18 pages). London, Ontario: Ivey Publishing, # 809A04. 3. Susan Fournier, and Frédéric F. Brunel (2008), “Todos Somos Publicistas” [We are All Advertisers], Mercadotecnia, Expansión, May 26, pp. 103-104. 4. Toder-Alon, Anat and Frédéric F. Brunel, (2007), “Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions”, in Consumer Culture Theory. Research in Consumer Behavior Series, Russ Belk and John Sherry (Eds.), Elsevier Ltd.,...
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...in the 1990s by reframing the problem of the natural environment as one of sustainable development. In the wake of this reframing, a new practice in environmental management emerged - that of green alliances or partnerships between business and ecology groups (Westley & Vredenburg, 1991, pp. 71-72). These alliances, considered one of the ten most significant trends in environmental management and the greening of industry (Gladwin, 1993, p. 46), appeared to signal a sea change in the way business, as well as environmentalists, could respond to the ecological impacts of firms' economic activities. Indeed, environmental partnerships offered both business and ecology groups the potential for a new rhetorical stance. Business communication scholarship has identified a variety of rhetorical strategies adopted by corporations in the face of environmental controversy: defensiveness and apologia (e.g., Ice, 1991; Tyler, 1992), competing information campaigns (e.g., Lange, 1993; Moore, 1993), or retreat (e.g., Seiter, 1995). Green alliances provide business with an alternative to these strategies. Through eco-partnership, a firm can adopt, at both material and symbolic levels, a proactive approach toward the natural environment; its posture vis-a-vis environmentalists, or at least a wing of the environmental movement, can be collaborative rather than conflictual. On the other hand, green alliances offer...
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...Theodore Roosevelt, “A Multifaceted Man” As a foreigner to the United States of America, I have recently studied the lives and leadership skills of American presidents from George Washington to current presidency and I found Theodore Roosevelt as the most productive and intriguing of them all. A man that was very hardworking, diligent, focus and prepared for everything he did. Who is Theodore Roosevelt? A person with such incredible character and quality, selfless personality, concerned about the situation of less privilege people and those not in the position of authority or power. He had a very peculiar childhood. According to Encyclopedia of World Biography, “Roosevelt was born in New York City on Oct. 27, 1858. His father was of an old Dutch mercantile family long prominent in the city's affairs. His mother came from an established Georgia family of Scotch-Irish and Huguenot ancestry. A buoyant, dominant figure, his father was the only man, young Roosevelt once said, he "ever feared." He imbued his son with an acute sense of civic responsibility and an attitude of noblesse oblige. Partly because of a severe asthmatic condition, Theodore was educated by private tutors until 1876, when he entered Harvard College. Abandoning plans to become a naturalist, he developed political and historical interests, was elected to Phi Beta Kappa, and finished twenty-first in a class of 158. He also began writing The Naval War of 1812 (1882), a work of limited range but high technical...
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...Table of Content 1. Introduction 2 2. GMO OMG: A Fathers Quest 4 3. GM Food ? Cultivating Fear: Expert position 9 4. Conclusion 14 Bibliography 15 1. Introduction Food is a huge part of our daily routine - most people eat at least three meals a day and think about what they are going to eat the rest of the day. The saying - We are what we eat; transforms genetically modified food into an unknown threat to our health in the case of GM food. The result is that when our source of nutrition is modified - controversies arise. This becomes apparent when investigating the GM-food debate; a controversial issue that has attracted attention in both media and public opinion.[footnoteRef:1] [1: Genetically Modified, because of rapid developments within the biotechnology-industry such as the CRIPSR-Cas9 system, GMOs are making major scientific advancements. ] One way of obtaining information about GM-food is by watching documentaries. They are presumed to be unbiased and truthful, a reliable source of information on the subject. However, the content of a documentary is generally chosen in order to make the message it wants to convey most convincing. The success of a documentary in conveying the message is determined by how credible it is perceived to be. According to Spence et al. in Crafting...
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...Persuasive communications The European commission have recently released there latest figures reviling UK women are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...GROUP: 1 CLASS: CDAV09A1 MEMBERS: TRẦN NHẬT DUY (LEADER) / 091C702023 NGUYỄN PHƯƠNG THẢO / 091C702116 NGUYỄN THỊ MI SƯƠNG / 091C702104 NGUYỄN THỊ LỆ THỦY / 091C702125 TRẦN PHAN HẢI VÂN / 091C702154 TRẦN NGỌC LYDA / 091C702029 |TOPIC 3: PUBLIC SPEAKING |OCTOBER 27 | | |2011 | TABLE OF CONTENT I Introduction………………………………..3 II Body • Sec 1: General statement about public speaking …........................................3 • Sec 2: The important role of public speaking, and difficulties………….....3 • Sec 3: How to prepare a good speech………………………………………......4 • Sec 4: how to improve public speaking skill………………………………8 III Conclusion…………………………..……….12 IV Reference list……………………………...13 INTRODUCTION C an you think of any memorable talk or presentation you have ever attended? It is sad to know that most of the presentations are easy to forget, especially when the main reason behind the presentation was to communicate something to you. Therefore, it is important to...
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...A Tale of Two Steves 1 A Tale of Two Steves Joanne Greene-Blose Boston University AD643 Project Communications Professor Steve Leybourne A Tale of Two Steves 2 Joanne Greene-Blose Abstract Good leadership is key, particularly in today‟s competitive global economy, and can make the difference between the success or the failure of the organization (Bennett, 2009). This paper looks at the CEO of the top tech company in the world, Apple Inc., and analyzes his leadership style. Steve Jobs, as Jack Welch called (Elkind, 2008), “the most successful CEO today” exhibits characteristics of both transactional and transformational leadership styles. He can be perhaps best labeled as a composite of both. He possesses micromanagement tendencies, is quick to judge, frequently yells and berates his employees, and reduces them to tears. Yet he also inspires a transcending vision who can connect emotionally with both his customer base and employees (Fannin, 2005; “Transformational Leadership”, 2002). Jobs is unquestionably an enigmatic, polarizing figure – yet his formula for success cannot be denied. A Tale of Two Steves 3 Joanne Greene-Blose A Tale of Two Steves The importance of good leadership in today‟s environment cannot be overstated. Bennett (2009) identifies leadership as determining the ultimate success or failure of the organization and Ismail, Mohamed, Sulaiman, Mohamad, and Yusuf (2011) view it as the primary force in determining competitiveness in a global...
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...Literary Theory: A Very Short Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is: why are they studying literary theory in the first place? . . . an engaging and lively book.’ Patricia Waugh, University of Durham Very Short Introductions are for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in 15 languages worldwide. Very Short Introductions available from Oxford Paperbacks: ANCIENT PHILOSOPHY Julia Annas THE ANGLO-SAXON AGE John Blair ARCHAEOLOGY Paul Bahn ARISTOTLE Jonathan Barnes Augustine Henry Chadwick THE BIBLE John Riches Buddha Michael Carrithers BUDDHISM Damien Keown CLASSICS Mary Beard and John Henderson Continental Philosophy Simon Critchley Darwin Jonathan Howard DESCARTES Tom Sorell EIGHTEENTH-CENTURY BRITAIN Paul Langford The European Union John Pinder Freud Anthony Storr Galileo Stillman Drake Gandhi Bhikhu Parekh HEIDEGGER Michael Inwood HINDUISM Kim Knott HISTORY John H. Arnold HUME A. J...
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...1 CHAPTER I INTRODUCTION 1.1 Background of the Study Figurative language has been widely examined by linguist in the study of literature in recent years. It is because figurative language has the essence of style and beauty. Figurative language often provides a more effective means of saying what we mean than direct statement. In the specific sense, figurative language may take the form of figures of speech. Figurative language is used in any form of communication, such as in daily conversation, articles in newspaper, advertisements, novels, poems, etc. The effectiveness of figurative language in four main reasons, Perrine (1982) First, figurative language affords readers imaginative pleasure of literary works. Second, it is a way of bringing additional imagery into verse, making the abstract concrete, making literary works more sensuous. The third, figurative is a way of adding emotional intensity to otherwise merely informative statements and conveying attitudes along with information. And the last, it is a way of saying much in brief compass. She divides figurative language into seven types, namely metaphor, simile, personification, metonymy, paradox, overstatement, understatement, irony and illusion. 2 Keraf (1998: 129) divided majas (figures of speech) into two classifications, namely majas retoris (rhetoric) and majas kiasan (analogy). The first classification covers illiteracy, assonances, anastrophe, apophasis, apostrophe, asyndeton, polycyndenton, chiasmus, ellipsis...
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...LITERARY THEORY A Very Short Introduction 1 Great Clarendon Street, Oxford o x2 6 d p Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Athens Auckland Bangkok Bogotá Buenos Aires Calcutta Cape Town Chennai Dar es Salaam Delhi Florence Hong Kong Istanbul Karachi Kuala Lumpur Madrid Melbourne Mexico City Mumbai Nairobi Paris São Paulo Shanghai Singapore Taipei Tokyo Toronto Warsaw with associated companies in Berlin Ibadan Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York © Jonathan Culler 1997 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published as an Oxford University Press paperback 1997 Reissued 2000 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...doctrineof "fairuse" in American copyright law, there is no end to legislative,judicial, and academic efforts to rationalizethe doctrine. Its codification in the 1976 CopyrightAct appearsto have contributedto its fragmentation, rather than to its coherence. As did much of copyright law, fair use originated as a judicially unacknowledged effort via the law to validate certain favored practicesand patterns.In the main, it has continued to be applied as such, though too often courts mask their implicit validation of these patterns in the now-conventional "caseby-case" application of the statutoryfair use "factors"to the defendant's use of the copyrighted work in question. A more explicit acknowledgment of the role of these patterns in fair use analysis would be consistent with fair use, copyright policy, and tradition. Importantly, such an acknowledgment would help to bridge the often difficult conceptual gap between fair use claims asserted by individual defendants and the social and cultural implications of accepting or rejecting those claims. In immediate terms, the approach should lead to a more consistent and predictable fair use jurisprudence.When viewed in light of recent research by cognitive psychologists and other social scientists on patternsand creativity, in broader terms, the approach should enhance...
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