...In my rhetorical analysis of the CoverGirl advertisement I analysis three rhetorical tools that are strongly conveyed to me. The advertisement uses these rhetorical tools to further persuaded audiences to buy the CoverGirl product and even stick with the brand. In this analysis I will cover the rhetorical appeals that try to convince viewers that the product is superior, the use of myth and how it is used to strengthen the persuasiveness of the advertisement, and the rhetorical situation of the advertisement. Let us move onto rhetorical appeal Rhetorical appeal is a very good way to structure any persuasive document and when used correctly it can service its purpose well. Let’s analysis how this persuasive advertisement uses rhetorical appeal. Pathos in this advertisement is very straight forward; it wants the view to be curious but also excited with a hint of wonder or in other words it wants “to raise emotions” (Aristotle, n.d. p. 146) within a viewer. The use of Taylor Swift along with the mention of more bang for your buck, since this cream can beat ones that cost $180, would draw on a viewer’s emotion and cause them to be persuaded because their idol is advertising a product that she, Taylor Swift, is using daily to perfect her skin and it isn’t an expensive designer brand. Next we will focus on logos and its use in this advertisement. Logos is the “logical appeals [that] stress the reasonableness” (Aristotle, n.d p. 146). This advertisement relies heavily on...
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...thoughts clearly in written form to the audience calls an effective writing skills. In addition to this an effective writer must have an extensive vocabulary to be able express yourself. To be an effective writer means the reader will understand thoroughly everything you are writing on the paper. My personal experience in writing was challenging and valuable at the same time. This semester I took an Academic Writing and Argument course with professor Missy Watson. During this semester, I learned how to analyze arguments, write rhetorical analysis essay, work with researched and visual arguments, effectively...
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...Associate Program Material Appendix C Rhetorical Modes Matrix Rhetorical modes are methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least 2 tips for writing each type of rhetorical device. |Rhetorical Mode |Purpose – Explain when or why |Structure – Explain what organizational |Provide 2 tips for writing in | | |each rhetorical mode is used. |method works best with each rhetorical mode. |each rhetorical mode. | |Narration |The purpose of a narration is to| | Start with asking yourself if | | |tell stories. Narrations can be |Chronological order, which is a method of |you want to write a factual or | | |factual; story based on events |organization that arranges ideas according to|fictional story. Next, make a | | |as they happened in real life, |time, is the best organizational method for |plot summary, which is a | | |or fictional; made up or |narration. |paragraph or outline that | | |imagined | |describes only the main events | | | | ...
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...Unit 2 has shown me how rhetoric is important in everyday life, whether it be writing, music, or media. Think about it, does your favorite song, movie, or book make you feel emotion, does it make sense, do you believe the things the author/artist is saying? That is rhetoric. The main rhetorical appeals are Logos, Ethos, and Pathos, the appeal of Logic, Authority and emotion. The unit 2 threshold concepts are shown in my rhetorical analysis when I discussed Mike Rose’s writing style, language, and grammar. This project challenged me to think outside the box as a writer and actually take the time to slow down so I could understand what Rose was talking about and the rhetorical appeals he used. I am the type of person that likes to get things...
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...In a world where anyone can say anything, it is important to be able to identify the reasons behind the speaker’s purpose and what the individual is actually implying. The person I will be doing rhetorical analysis on is Donald Trump. Trump is sixty-nine years of age and he is currently a Chairman as well as president of The Trump Organization. I think Trump will be rhetorically interesting because I have done rhetorical analysis on him about his Facebook page previously. He was good at using rhetorical appeals to his audience at the right spots. To start off, for Trump, obviously his overall goal is to get votes. At the main republican presidential debate (excerpt on page 3), he present himself as someone respectful of his opponents by using...
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...and benefitted me. I learned a lot about myself, including what I want out of my college experience, and what my passion is. Despite the numerous papers, multitudes of exams, tremendous amount of course work, and athletics I believe I have done well. One of the many demanding classes this semester was English 101. In this rigorous course, students were asked to gain rhetorical knowledge, engage in critical writing, perform research writing, and improve their style and grammar. These goals are closely related to those of the WPA Outcomes published by the Council of Writing Program Administrators. The WPA...
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...Associate Program Material Appendix C Rhetorical Modes Matrix Rhetorical modes are methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least 2 tips for writing each type of rhetorical device. Rhetorical Mode Purpose – Explain when or why each rhetorical mode is used. Structure – Explain what organizational method works best with each rhetorical mode. Provide 2 tips for writing in each rhetorical mode. Narration Narration is used for storytelling such as telling a friend about an incident that occurred in your day. The best organizational method will be to use chronological order. This will help the reader to understand how each event led to the next. Use strong details related to the 5 senses in your story to help the reader get immersed into the story’s world. Decide before writing if you want the story to be factual or fictional. This will help to allow you to decide how creative you can be with the story. Illustration Illustration uses evidence to clearly support the thesis (controlling idea) of the paper. An example would be to right a paper about why Genetically Modified Organisms are dangerous. The thesis belongs at the beginning, followed by the support in the middle, and finally finishes with the conclusion. It is advisable to use order of importance to organize the supporting paragraphs into lest...
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...Kenneth Burke on Dramatism and Rhetorical Theory I find it regrettable that social scientists automatically ignore Aristotle's Rhetoric. I don't say Aristotle has given us the last word on these matters. But I submit that his actual treatment of topics is fundamentally correct. You could add new topics and develop accordingly. But what you got 2,000 years ago was the kind of approach that can be built on in principle. (Burke 1967:327). While researching many of Kenneth Burke’s books and essays I found that Burke's writings on rhetorical theory demonstrate his passionate concern with artistic communication within social life. His work provides a broad, useful approach for understanding various ways theorists have constructed in the development of their theories of how people use language within social contexts. The theory of Dramatism, constructed by Kenneth Burke, is one of the most radical and complex theories in communication studies. Kenneth Burke struggled for many years to build, reconstruct, and define the aspects of his theory. The use of different articles that either focus on certain aspects of Dramatism and rhetorical theory provide examples of how they can be applied, to simply make more sense of Burke’s concepts and in turn, assert its legitimacy as a very important interpretive theory. Undoubtedly, Dramatism has sparked much debate about rhetorical criticism. It is also undeniable that the heart of Burke’s research and the theory of Dramatism in general is...
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...An Approach to Corpus-based Discourse Analysis: The Move Analysis as Example THOMAS A . UPTON AND MARY ANN COHEN Abstract This article presents a seven-step corpus-based approach to discourse analysis that starts with a detailed analysis of each individual text in a corpus that can then be generalized across all texts of a corpus, providing a description of typical patterns of discourse organization that hold for the entire corpus. This approach is applied specifically to a methodology that is used to analyze texts in terms of the functional/communicative structures that typically make up texts in a genre: move analysis. The resulting corpus-based approach for conducting a move analysis significantly enhances the value of this often used (and misused) methodology, while at the same time providing badly needed guidelines for a methodology that lacks them. A corpus of ‘birthmother letters’ is used to illustrate the approach. Biber et al. (2007) explore how discourse structure and organization can be investigated using corpus analysis; they offer a structured, seven-step corpusbased approach to discourse analysis that results in generalizable descriptions of discourse structure. This article draws on the themes in this book, but focuses in particular on analyses that use theories on communicative or functional purposes of text as the starting point for understanding why texts in a corpus are structured the way they are, before moving to a closer examination and description of...
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...Rhetorical Analysis: Happier Than A Body Builder Directing Traffic Insurance is known for being boring and tedious, something that nobody looks forward to dealing with. In their recent advertising campaign, however, GEICO stands out through their silly use of a body builder directing traffic and comparing him to how happy GEICO customers are. When you think about it, a bodybuilder is the perfect person to direct traffic. He's fit enough to move his arms around for hours at a time and he's big enough to be noticed by passing motorists. In the commercial I have chosen to analysis, a bodybuilder is seen in the middle of a busy city street, flexing his muscles as drivers wait for their turn to navigate the intersection. All this is done in the name of directing traffic, and the wide grin suggests that he’s more than a little excited at the opportunity to show off his hard work with each point and wave. After about twenty seconds into the commercial, two guys are standing on top of a stage on the sidewalk in view of the body builder and they start a conversation: Jimmy: “You know Ronnie, Folks who save hundreds of dollars by switching to GEICO sure are happy.” Ronnie: “And how happy are they Jimmy?” Jimmy: “I’d say happier than a body builder directing traffic.” Ronnie: “He does look happy.” At the end of the commercial, the company’s name and website are shown in the middle of the screen and the announcer says: “Get happy, Get GEICO. Fifteen minutes could save you fifteen...
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...What I will be doing in my first rhetorical analysis is I will be identifying the argument and analyzing the components seeing how they work together to form a coherent argument. Then I will use some of the questions on pages 92-93 to find the elements that stand out and understand the author’s target audience, context, message and more. Finally, I will analyze the how the key devices in the argument succeed or fail. Overall I will use the a deep analysis of the context, message, how the text is written, and who the intended audience is to gain a deeper meaning of the argument and analyze how it succeeds or...
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...writing project in any class. Contributors:Ethan Sproat, Dana Lynn Driscoll, Allen Brizee Last Edited: 2012-04-27 10:46:02 Example 1: “I Have a Dream” Speech A lot of what was covered above may still seem abstract and complicated. To illustrate how diverse kinds of texts have their own rhetorical situations, consider the following examples. First, consider Dr. Martin Luther King’s famous “I Have a Dream” speech. Because this speech is famous, it should be very easy to identify the basic elements of its particular rhetorical situation. Text The text in question is a 17-minute speech written and delivered by Dr. King. The basic medium of the text was an oral speech that was broadcast by both loudspeakers at the event and over radio and television. Dr. King drew on years of training as a minister and public speaker to deliver the speech. He also drew on his extensive education and the tumultuous history of racial prejudices and civil rights in the US. Audiences at the time either heard his speech in person or over radio or television broadcasts. Part of the speech near the end was improvised around the repeated phrase “I have a dream.” Author http://owl.english.purdue.edu/owl/resource/625/08/ Page 1 of 9 Purdue OWL: The Rhetorical Situation 9/11/13 7:53 PM Dr. Martin Luther King, Jr. was the most iconic leader of the American Civil Rights Movement in the 1950s and 1960s. He was an African-American Baptist minister and prominent civil rights activist who campaigned to end...
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...a speech depends on many factors, including the mood of the crowd, the ability of the orator, the situation the crowd confronts, the topic of the speech and the using of words- the using of stylistic devices. The goal of any political speech is persuasion - you want to bring the crowd around to your point of view, whether that means convincing them to vote for you. So the frequent and wide use of stylistic devices is an important characteristic of political speeches which is an effective way to make these speeches more attractive, lively and more persuasive. A stylistic device is an example of the figurative use of words, which produces a particularly rhetorical effect when people use the language creatively in a specified context so all politicians use stylistic devices in political speeches. In the realm of discourse analysis, the typical linguistic features of political speeches have so far been the focus of attention of many linguists and researchers. However, there are not many studies of the language used in political speeches, especially stylistic devices used in political speeches of...
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...Reflection I have done a variety of different assignments throughout my English 1101 class this semester. The assignments that have had the most influence on me include select chapters from J.M. Bohannon’s I Hate Writing, Anne Lamott’s “Shitty First Drafts”, Stephen King’s On Writing, and my practice with rhetorical analysis. Each of these assignments have significantly impacted me and caused me to view my own writing differently. They have helped me grow as a writer as well as come closer to finding my own writer’s “voice”. I have really enjoyed and learned from the chapters that I have read so far in I Hate Writing. My favorite chapter is chapter seven because Bohannon discusses many different ways to introduce a paper. I found her methods very helpful because I have a tendency to struggle when writing my introductions; I simply have no idea where to begin. Bohannon suggestions in chapter seven include telling a story, using a quotation, defining an unfamiliar term, directly stating an argument, writing in the reader, and being creative. After trying each of the options presented by Bohannon in this particular chapter, I found that using a quotation is my favorite technique. I feel it is the easiest way to start a paper off since I have something to base my paper off of. I also feel it is a good way to draw the reader in since a quote is simple, yet sets the theme and mood of a paper. I also appreciated the advice Bohannon gave in chapter six. She talks about how to set up and...
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...Folders Flash drives or what ever you need to save your work Course description: English 103: Rhetoric and Writing (3) Introduces and develops understanding of principles of rhetoric; basic research methods; elements, strategies, and conventions of persuasion used in constructing written and multi-modal texts. Prerequisite: appropriate placement. Not open to students who have credit in ENG 101 or 102. Course Goals * Understand that persuasion—both visual and verbal—is integral to reading and composing * Understand how persuasive visual and verbal texts are composed for different audiences and different purposes * Develop effective strategies of invention, drafting, and revision for different rhetorical situations and individual composing styles * Compose texts in various media using solid logic, claims, evidence, creativity, and audience awareness * Integrate primary and secondary research as appropriate to the rhetorical situation * Develop strategies for becoming more critical and careful readers of both their own and others’ texts * Demonstrate a professional attitude towards their writing by focusing on the need for appropriate format, syntax, punctuation, and spelling * Take responsibility for their own progress * Develop the ability to work well with others on composing tasks. Course Content and Format The content and format of ENG 103 are designed to enable students to...
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