Persuasion is the main objective of a company when it comes to advertising products. There are many ways that one can be persuaded, but the three main components of persuasion are pathos, egos, and logos. Ethos, pathos and logos consist of persuading an audience via logic, emotions, and appeal to ethics. The way these three rhetorical appeals are used is crucial for a company when trying to persuade a specific audience. When observing Lancome’s advertisement from a rhetorical perspective, one can argue that this company has effectively persuaded their intended audience; however, one could also argue that adding a few elements would make the advertisement more persuasive.
Lancome is a company that sells skin care, make-up, and fragrances. The …show more content…
Not only does this model look beautiful in their product, but she is wearing it with enthusiasm as well. This look was created to give women the power to feel beautiful in their own skin. This advertisement was meant to make not only black women feel beautiful but women of all skin types to feel beautiful as well, which is why Lancome makes it clear that their product comes in many different shades. For a long time, black women have been finding it difficult to find makeup that matches their skin tone. Lancome uses this alluring black woman as the face of their company to reassure women that they no longer have to struggle to find the right …show more content…
She is wearing a white button up with a black tie, giving her a professional or business look. However, she is also wearing a sequence skirt with a matching jacket giving her a stylish but classy look as well. By dressing the model in this specific outfit, the company has appealed to yet another audience, the working women. Lancome could have easily dressed this model in colorful clothing to go for a sexier look, but instead they chose to dress her in black and white. Ethically speaking, people tend to respect others more when they are dressed properly. This specific clothing is not only used to appeal to the working audience but to appeal to one’s ethical side as well. From a viewer’s perspective, it is more convincing that this product is long lasting when seeing the model dressed like a working woman rather than being dressed to go out for the