Schlosser begins informing the people by using cacophonous language to present how revolting the factory environment is when the night cleaning crew comes in to do the dreadful job that not every person can withstand. He appeals to vile feelings of the audience using descriptive cacophonous words and phrases like, “They are sickened by fumes”, “bloody muck”, and “vomit” (Schlosser 177). While these words already appeal to a darker or more squalid part of the brain, they also sound repugnant coming out of one’s mouth as they are spoken. For example, the harsh V sound in the word vomit brutally escapes the mouth as air comes through openings between the teeth pressed against the top of the lower lip creates a more vile sounding word than something