The peta ad successfuly uses an effective use of rhetoric by persuading people,to go vegan using ethos and pathos. The ad states "... parents who allow children to eat meat are guilty of child abuse.since most people would not have thought of this connection ,its boldness might have the shock value to make them stop and think ." This quote is stating that the use of pathos is demonstrated through emotion by showing how a child who is eating too much can be seen as a abused chid. This agertated the emotion of the reader to go against this cause and go vegan.pathos is also being used demonstrated with ethical morals. The quote is infering that most people didnt see this as a matter of something detrimental. Now eating meat is seen as a sloter