Willie Lynch’s infamous, The Willie Lynch Letter: The Making of a Slave, is a speech that was given in 1712 on the bank of the James River as an attempt to prolong the harsh institution of slavery. Lynch was invited by colonists to reveal his methods on the retention of slaves. This piece was effective in delivering the message that slave owners could control their slaves “for at least 300 years.” One might ask why is the relevant, however, slavery did not officially end until 153 years after this speech was given. In order to persuade his audience Lynch uses euphemistic diction while appealing to his Caucasian American audience with his confidence, charisma, structure of his speech, and vivid language. Another way Lynch sways his audience