...“Pay With Lovin” Every year, during Superbowl season people gather around with their family, friends and loved ones in order to watch their favorite football teams compete to become Super Bowl champions. Although watching the Super Bowl game is the main reason for the gatherings, a certain thrill comes from watching Super Bowl commercials. The commercials shown during the game are seen as the best in the business, as they regularly are able to appeal to the audiences members more than ordinary commercials. This was seen in last years Super Bowl commercial by Mcdonald's.“Pay with love” uses pathos and repetition in order to convince audience members eat McDonald’s more often. In order to increase sales, McDonald's utilizes the rhetoric device...
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...[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class restaurants do not give people the quantity of food that they are paying for. The main feature of the advertisement is a man in a nice restaurant looking at his small portioned meal in disgust. In the bottom of the picture there is a larger portioned meal from McDonalds which is more food for only a fraction of the cost of the meal in the restaurant. The advertisement consists of a middle aged man sitting in a restaurant. On the table is the silverware arranged neatly on the table and a flower. Also in the photograph is a waitress bringing out an exquisite plate of food to the table. It is obviously a formal restaurant. The man is wearing a suit which leads one to believe he is a middle or upper class individual. The man has a...
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...------------------------------------------------- 英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源：天星 更新日期：2007-12-04 点击：10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition: ------------------------------------------------- American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. ------------------------------------------------- 2. Advertising Components: ------------------------------------------------- According to the...
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...in the 1990s by reframing the problem of the natural environment as one of sustainable development. In the wake of this reframing, a new practice in environmental management emerged - that of green alliances or partnerships between business and ecology groups (Westley & Vredenburg, 1991, pp. 71-72). These alliances, considered one of the ten most significant trends in environmental management and the greening of industry (Gladwin, 1993, p. 46), appeared to signal a sea change in the way business, as well as environmentalists, could respond to the ecological impacts of firms' economic activities. Indeed, environmental partnerships offered both business and ecology groups the potential for a new rhetorical stance. Business communication scholarship has identified a variety of rhetorical strategies adopted by corporations in the face of environmental controversy: defensiveness and apologia (e.g., Ice, 1991; Tyler, 1992), competing information campaigns (e.g., Lange, 1993; Moore, 1993), or retreat (e.g., Seiter, 1995). Green alliances provide business with an alternative to these strategies. Through eco-partnership, a firm can adopt, at both material and symbolic levels, a proactive approach toward the natural environment; its posture vis-a-vis environmentalists, or at least a wing of the environmental movement, can be collaborative rather than conflictual. On the other hand, green alliances offer...
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...What Is Organizational Communication?[edit] L ike defining many aspects of communication study, many of the definitions of organizational communication share common elements. Stanley Deetz (2001) argues that one way to enlighten our understanding of organization communication is to compare different approaches. However, for the purpose of this text, we want to define organizational communication so you have a frame of reference for understand this chapter. Our definition is not definitive, but creates a starting point for understanding this specialization of communication study. We define organizational communication as the sending and receiving of messages among interrelated individuals within a particular environment or setting to achieve individual and common goals. Organizational communication is highly contextual and culturally dependent, and is not an isolated phenomenon. Individuals in organizations transmit messages through face-to face, written, and mediated channels. Organizational communication largely focuses on building relationships, or repeated interpersonal interactions, with internal organizational members and interested external publics. Goldhaber (1990) identified a number of common characteristics in the variety of definitions of organizational communication -- Organizational communication 1) occurs within a complex open system which is influenced by, and influences its internal and external environments, 2) involves messages and their flow, purpose...
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...Over 200 Free Online Educational Resources (v.2.0) Warning: Very long post. Please open in a new browser tab. Here is decades' worth of knowledge freely available online for those who love to learn. Links that fit under multiple categories are listed only once. What are your favorite sites to learn from? What sites would you add to this list? (View the original post for any future updates: http://goo.gl/8HLFw) CONTENTS: I. Top Picks II. Universities and Higher Education (updated to v.2.0 on 1/27/12) III. General Collections (updated to v.2.0 on 1/27/12) IV. How-to & DIY V. Studying with Peers VI. Online Books, eBooks, & Journals VII. Computers, Software, & Programming (updated to v.1.2 on 1/26/12) VIII. Science & Math (updated to v.2.0 on 1/27/12) IX. Logic, Words, & Memory X. Languages XI. Music (updated to v.1.2 on 1/26/12) XII. History XIII. Business, Economics, Finance, & Investing (updated to v.1.2 on 1/26/12) XIV. Food, Nutrition, & Cooking XV. Survival Tips XVI. Documentaries (updated to v.2.0 on 1/27/12) XVII. Other =========== I. TOP PICKS Khan Academy http://www.khanacademy.org/ Academic Earth - Online courses from the world's top scholars http://academicearth.org/ TED - Technology, Entertainment, & Design http://www.ted.com/ MIT Open CourseWare http://ocw.mit.edu/courses/ Stanford Engineering Everywhere http://see.stanford.edu/see/courses.aspx Open Yale Courses http://oyc...
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...The success of a documentary in conveying the message is determined by how credible it is perceived to be. According to Spence et al. in Crafting truth: Documentary form and meaning, ?Facts become evidence [in a documentary] in response to particular questions or as needed by a particular argument or mode of story telling.?[footnoteRef:2] [2: Spence, 2010, p. 42] Nichols in An Introduction to the Documentary defines six different documentary categories where two are applicable to food documentaries: expository mode, with a rhetorical or argumental frame, voice-of-God commentary and common sense and participatory mode, with the filmmaker as a social actor, and the filmmaker on scene with the interview as the most common forms of encounter.[footnoteRef:3] [3: Nichols, 2010, p. 105, 109, 116, 121. The six modes of documentary are: poetic, expository, participatory, observational, reflexive and performative] This paper will conduct a comparative analysis of two documentaries: GMO OMG (2013) and the Panorama feature GM Food - Cultivating Fear (2015). These two documentaries are challenging to investigate, because they represent two ends of the scope in the GM-debate: for and against. Analyzing controversial topics such as GM-foods, and how they are portrayed in documentaries allows us to examine how credibility is attained.[footnoteRef:4] [4: Nichols, 2010, p. 101. ] The first documentary, GMO OMG ? the central point is, an investigation of what the effects are of GMOs on...
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...Corporate Reputation Review Volume 10 Number 3 Academic Research Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory W. Timothy Coombs Department of Communication Studies, Eastern Illinois University, Charleston, IL, USA ABSTRACT Crisis managers benefit from understanding how crisis communication can be used to protect reputational assets during a crisis. Situational Crisis Communication Theory (SCCT) offers a framework for understanding this dynamic. SCCT provides a mechanism for anticipating how stakeholders will react to a crisis in terms of the reputational threat posed by the crisis. Moreover, SCCT projects how people will react to the crisis response strategies used to manage the crisis. From its empirical research emerges a set of evidence-based crisis communication guidelines. The development of SCCT is discussed along with the presentation of its guidelines for crisis communication. Corporate Reputation Review (2007) 10, 163–176. doi:10.1057/palgrave.crr.1550049 KEYWORDS: crisis communication; crisis man- agement; reputation INTRODUCTION Crises are taken as a threat to the organizational reputation. Crises damage the reputation and such changes can affect how stakeholders interact with the organization (Barton, 2001; Dowling, 2002). Postcrisis communication can be used to repair the reputation and/or prevent reputational damage (Coombs and Holladay, 2005). The field of crisis...
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...Module 1 - The Accoutant As Strategic Business Adviser The Need For Advice 1.4 (9 issues small business entrepreneurs seek advice about - business structure, IP, liability, regulation, contracts, etc) 1.4 (Malach, Robinson & Radcliff 2006) 1.4 (business efficiency & productivity, management information systems, risk management & internal controls) 1.5 (strategic level - selecting appropriate growth strategies, identifying new products and markets, etc) 1.5 (the need for advice variety of reasons - consider the demand for advice arises) 1.5 (Xiao & Fu 2009) 1.5 Table 1.1 - Characteristics Of Different Sized Organisations 1.6 (SE MSE LE - organisation, strategy, customer/community, financial, governance, work force, IT processes) 1.6 Requests For Advice: Operational - Srategic - Global 1.7 (improving operational performance, greater strategic role, globally relevant issues) 1.7 Example 1.1: A Busniess Dilemma 1.7 Counterpoint (opposing arguement, soft skills, first: make the right decision about the services they perform - second:) 1.7 Providing And Implementing Advice (technical skills, soft skills) 1.8 Figure 1.1 - Providing Business Advisory Services 1.8 (issue, requirement, request, investigation, advice, decision, implementation) 1.8 (recommend actions should be well supported, identify key stakeholders) 1.9 Figure 1.2 - The Chain Of Events For Business Advisory Services) 1.9 Example 1.2: Succession Plan - Please Help 1.9 ...
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...Module 10 . LearningAcross Bord.ers: Disneyland. theMore on Ml0-25 DisneyGoesto Tokyo Crossingthe Pacific In the mid-I970s, the Oriental Land Company, a ]apanese development company that owned a large tract oflandfill east ofTokyo zoned for pubIic leisure activities, approached Disney with the idea of building a Disneyland in lapan. Six hundred acreswere set asidefor the project. But, in an era of conservative (caretaking) management at Walt Disney Productions, senior executivesat Disney were hesitant. After all, lapan was far away, quite distant in terms of culture, and Tokyo not only had much colder winters than California or Florida but endured a lengthy rainy seasonin lune and July. Yet, after exploring alternativeoptions at some length (including other sitesin Asia), Disney decided to go ahead. Nevertheless,it insisted on a deal that left Oriental Land with virtually all of the risk. Instead of taking an ownership position in Tokyo Disneyland, Disney demanded royalties of I0 percent of the revenues from admissions and rides, and 5 percent of the receiptsfiom food, beverages,and souvenirs. Disney also asked for and more or less received artistic control of the park. Its partner, with its experience in developmer-rt projects in Tokyo, looked after the complex relationships with local planning and regulatory authorities, financing, and adjacent development. At first glance,Tokyo Disneyland seemsto be a close physical and social copy of Disneyland...
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...integrated marketing communication Philip J. Kitchen and Inga Burgmann INTRODUCTION Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson, 1996; Duncan and Everett, 1993). The multiplication of media, demassification of consumer markets, and the value of the Internet in today’s society are just three of the areas in which technological innovation has impacted (Pilotta et al., 2004; Peltier, Schibrowsky, and Schultz, 2003; Reid, 2003; Lawrence, Garber, and Dotson, 2002; Fill, 2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through strategic relationship building (Jin, 2003/2004; Cornelissen, 2000; Eagle and Kitchen, 2000; Pickton and Hartley, 1998; Miller and Rose, 1994). To date...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...`PRINCIPLES OF MANAGEMENT Summer 2015 MGT 307 J. ANDREW MORRIS andrew.morris@csuci.edu 805-437-2771 “The function of education, therefore, is to teach one to think intensively and to think critically. But education which stops with efficiency may prove the greatest menace to society. The most dangerous criminal may be the man gifted with reason, but with no morals…We must remember that intelligence is not enough. Intelligence plus character — that is the goal of true education. The complete education gives one not only power of concentration, but worthy objectives upon which to concentrate…”– Martin Luther King Jr, The Purpose of Education INTRODUCTION TO MANAGEMENT OBJECTIVES: 1. Understand the different managerial functions and roles. 2. Explore the five basic managerial skills/competencies and their relative importance. Management can be defined as: the process of planning, organizing, and controlling the efforts of organization members and of using all other organizational resources to achieve stated goals. Management blends together two types of knowledge: Science - based on established general laws Art - skill acquired through experience; the application of knowledge. The Management Process Management is an ongoing process which includes the following functions: Planning - set objectives and procedures Organizing - Design the organization to carry out objectives Leading - getting others to perform necessary tasks Controlling - monitoring performance...
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...returning to the position that I now hold, I am convinced that this issue is basic to all other issues in the church. The destiny of our church depends on how its members regard the revelation and authority of the Bible. In the following pages I have summarized the biblical self-testimony on its revelation and authority. The major focus of the paper is biblical authority, but a short statement concerning revelation-inspiration-illumination introduces the subject, and other biblical testimony on the nature of revelation is subsumed under the discussion of biblical authority. The paper also includes a brief historical treatment of the Enlightenment and post-Enlightenment understandings of biblical revelation/authority and an analysis and critique of their basic presuppositions in light of Scripture. Following the conclusion, a selected bibliography of sources cited and other useful books and articles on the subject is provided. Appendices include: (1) a chart schematizing the two major modern approaches to the Bible's revelation and authority (Appendix I, A-D); (2) some of Ellen White's insights on biblical revelation/authority (Appendix I, E); (3) the Methods of Bible Study Committee statement on the historical-critical method (Appendix I, F); and (4) a...
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...Scripture and then returning to the position that I now hold, I am convinced that this issue is basic to all other issues in the church. The destiny of our church depends on how its members regard the revelation and authority of the Bible. In the following pages I have summarized the biblical self-testimony on its revelation and authority. The major focus of the paper is biblical authority, but a short statement concerning revelation-inspiration-illumination introduces the subject, and other biblical testimony on the nature of revelation is subsumed under the discussion of biblical authority. The paper also includes a brief historical treatment of the Enlightenment and post-Enlightenment understandings of biblical revelation/authority and an analysis and critique of their basic presuppositions in light of Scripture. Following the conclusion, a selected bibliography of sources cited and other useful books and articles on the subject is provided. Appendices include: (1) a chart schematizing the two major modern approaches to the Bible's revelation and authority (Appendix I, A-D); (2) some of Ellen White's insights on biblical revelation/authority (Appendix I, E); (3) the Methods of Bible Study Committee statement on the historical-critical method (Appendix I, F); and (4) a compilation of Ellen White references to "higher criticism" (Appendix II). A. Revelation-Inspiration-Illumination:...
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