The AIDA model has been used. They have grabbed the viewers’ attention with the big bold text and the rhetorical question, people want to get fit quickly. The interest In this commercial is the spokes person, Kylie Minogue, this section attracts the interest of those who see Kylie Minogue as an inspiration and who admire her. Desire is the next technique, people who idolise Kylie Minogue, desire to have her healthy lifestyle, and they want the same success with the products as the celebrity. The last thing used is action, they have put certain elements on the commercial that encourage potential customers to take action. Some of these include, the bright blue button that says ‘but now’. They are urging for direct action with some incentives;