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Rhetorical Analysis: The Gershwin Brothers

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Texts in advertisements for the performing arts often use rhetorical strategies to allude to certain elements of productions and appeal to specific target audiences.
The official Gershwin website rightly calls the Gershwin brothers the “songwriting team whose voice was synonymous with the sounds and style of the Jazz Age” ("The Gershwin Brothers"). George Gershwin, praised by Encyclopedia Britannica as one of the “most significant and popular American composers of all time,” rivalling Copland and Ives, is famous for both his musical virtuosity and compositions, especially Rhapsody in Blue and An American in Paris (“George Gershwin”). Ira Gershwin was famed for his “glib, witty lyrics” and his meticulous efforts as a songwriter, earning him

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