...mid teens to mid thirties. Younger viewers are more likely to connect with a socialite such as Khloe Kardashian, and are consistently more socially liberal than their older counterparts. Between the sex appeal, celebrity status, and ethical message within the ad Peta also uses several rhetorical appeals and strategies to help market a well versed advertisement that is designed to pull an audience in to hopefully communicate their message. The first noticeable piece in the ad is Khloe Kardashian herself. Khloe is made up to look like an animal, the dramatic eyes, and the wild back-brushed hair. Though she is done up and perefctly photoshopped to glow stunningly, the underlying impression of a wild animal is there and it is intentional. Even the color scheme gives off somewhat of a woods-like feeling, and while the background is dark and barren the scene doesn’t produce an upsetting notion. Instead it enhances the sexual features of Khloe. Peta uses the classic rhetorical appeal of pathos. The ad stirs up emotions of attraction and lustfulness not only towards Khloe, but also towards their message. The seductiveness suggests that fur is unattractive and undesirable. The rhetorical strategy of transfer is also used to convey the opinion that it’s sexier to be naked than to wear fur and indirectly participate in animal abuse. Many people in society respect very attractive women and...
Words: 323 - Pages: 2
...mining for coltan is creating. The tone of language the author uses is informative. The intended target audience are the mobile phone consumers, miners and phone companies. Some of the main persuasive language strategies the author uses are: Connation, Evidence, Attack, Exaggeration, Rhetorical question and Adjectives. A main contention that the author has is the destruction of the gorilla habitat. This is because coltans are found near gorilla habitats. In order for a miner to properly get the coltan out, they need to clear the land so it is easier for them to remove the coltan from the ground. The process of clearing the gorilla habitat in order for better mining involves the death of many gorillas. This is because with the gorillas having nowhere to sleep, live and eat in, they will wander around for many days in search of a suited habitat for them and for their offsprings. With their habitat remove from the face of the planet, there and their offsprings’ chance of survival goes down bit by bit everyday as they struggle to replace the habitat they were deprived from. People would become desperate in search of food that they start to hunt gorillas as a source of food. They are simply called “bush meat” by many others. The author uses Evidence as a metalanguage strategy in the article to support his contentions. For example, 80% of the world’s Coltan is buried in DRC, not too far away from Kahuzi Biega National Park, where the remnants of the great Mountain Gorillas are making...
Words: 815 - Pages: 4
...essay "I Remember the Thirties."Then, answer the following questions based on Steinbeck’s rhetorical strategies. 1. The author says the decade had "a beginning, middle and end." His essay also has this structure. Briefly describe these three sections in Steinbeck's essay.Essentially the beginning, the middle, and the end he refers to are the beginning, middle, and end of the Great Depression. He described lie before the Depression as a writer. During the Depression, he described how tough life was and how writers were hard hit. After the Depression, he described the success he encountered in s his book. 2. What is Steinbeck's attitude towards those who "had it made" at the beginning of the decade? Quote the words or phrases that lead you to this conclusion.Steinbeck’s attitude toward those wo had it made was almost one of pity or somberness. He knew that those who had it made were not on solid footing and that the money they had could go as fast as they received it. What really helped me was “Their eyes had the look you see around the roulette table.” Meaning that they did not know what to expect next and had their hopes penned on something that was not even certain. 3. Steinbeck's use of sensory details provides a vivid description of life during that period. Choose two phrases containing sensory details and discuss why these effectively convey the author's image.I saw the wild spending, the champagne and caviar through windows, smelled the heady perfumes on fur-draped...
Words: 1042 - Pages: 5
...to female ones -- and feminism isn’t about striving for individual fairness. However, some of the language she uses is frankly insulting, she manages to contradict her own points, and utilizes faulty logic. When she correlates false accusations of rape to being a part of the patriarchy, she presents no logical tie between the two. Feminists like West and many others do not complete logical arguments with data for support; rather, they throw around wild accusations with no support to back it up and in the mean time, make themselves look more misandrist and immature. Another example: in Philadelphia Magazine in November 2014, Joel Mathis -- a man! -- wrote the article titled “Men Are (Still) Pigs” in which he outlined how in light of recent events, such as Ray Rice beating his girlfriend and the Harrisburg email scandal, our culture must acknowledge why feminism is necessary and why men still need to be taught a couple lessons (Mathis). Like West, he offers many valid points and concrete examples, but through broad generalizations and fallacious logic, he still manages to come across bitter and...
Words: 437 - Pages: 2
...Oh Rapunzel, let down your hair! (you coming blondie?) Now it’s time to leave your tower to explore the world of body paragraphs! This is the most important part as it makes up the bulk of your essays. Call it a journey to the floating lights! Tip: For all body paragraphs of the three types of essays, you have to cite your sources/evidence. You can do that by putting quotation marks or citing the author or source’s name somewhere in the body paragraph. Body paragraphs for Rhetorical Analysis: Body paragraph 1 and 2 should include a topic sentence followed by a piece of evidence, in this case, a cited quote. After inserting the piece of evidence, you should explain what rhetorical strategy or technique the author uses in that specific example....
Words: 995 - Pages: 4
...used Jagger again because of her "creativity and eclectic London style"(Georgia May Jagger). The advertisement for ScandalEyes Mascara uses the seductiveness of a female criminal to entice the viewers to consider the purchase of the product. Rimmel, the speaker, is advertising their new mascara, ScandalEyes, to women who want to get the most of their eyelashes. The audience for the TV advertisement for the mascara is women. It is not specified, but the product is shown being used on the female model. At the end, the message is given from the voice of the male narrative saying, "The better the scandal; the better the look." It is a creative way to subtly talk about the mascara. With the product name ScandalEyes, it gives the mascara a wild image. The fashion model, Georgia Jagger, takes on the role as a criminal to convince the audience that the Rimmel London mascara will give a daring look. Georgia Jagger has appeared in many fashion magazines before signing a cosmetic contract with Rimmel London. The method of using ethos gives Rimmel an advantage because models are role models. People, in general, will take any advice from someone they admire or look up to. The advertisement use visual evidence that Jagger is beautiful and confident. She has the credibility to offer beauty advice. In the TV commercial, phrases are used to persuade the viewer to purchase the mascara. It leaves the audience with a thought in their head which is Rimmel's motto, "Get the London look." The...
Words: 591 - Pages: 3
...really find that we love. Every individual has a unique mind; every individual has the power to share different views. If we ask every person the whole world what they think on the meaning of life is, we would draw several answers. Many would be different from others, but most would say something about the impact of living happy and healthy life. Because we are all different from each others, our own characterization of our life notions and happiness are ristricted to differ from the next person. Christopher McCandless points of veiw about happiness are simple. He aimed to find himself, who he really was down. He didn't aim to be the person his parents wanted him to be. We write this essay to analyze director's ideas, purpose, and rhetorical strategies which were demonstrated in the,Into the wiled, movie...
Words: 1656 - Pages: 7
...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
Words: 7879 - Pages: 32
...Amanda Kobner The Famous Magic Trick: Fascism Thomas Mann, a German novelist and author of Mario and the Magician, fled to Switzerland once the Nazis obtained power in 1933. Mann is known for his ironic and symbolic novels that analyze and criticize Europe. The government had led the people to believe that their country had been winning World War I, but many faced confusion and felt alienated when Germany was forced to sign the Treaty of Versailles. During the late 1920s and early 1930s, fascism had risen in many European countries and seemed like the perfect solution to reinstate hope and encouragement back into the lives of the people. Mario and the Magician reflects the political state in Italy and Germany at this time, openly discussing the ideas behind a fascist government. Through the author’s use of figurative language, the reader can easily identify comparisons and contrasts of a fascist regime. Mario and the Magician is a story narrated by an individual who describes his family’s trip to Torre di Venere, Italy. From the onset of the story, the reader is exposed to similarities that exist between the narrator’s family and a fascist regime during the 1920s and 1930s. The narrator describes an ominous atmosphere in the town as his family feels unwelcome. He describes that the family feels uncomfortable from the beginning of their trip and “from the first moment the air of the place made [them] uneasy” (Mann 133). The Italian people are absorbed in nationalism and...
Words: 1439 - Pages: 6
...took away the civil rights of the blacks. The whites forcibly brought Africans in America, made them slaves, and never gave them the freedom to be and feel equal. The stereotypes of blacks as lazy, stupid, aggressive, violent, and animal-like, are present even in today’s society. These degrading stereotypes are reinforced and enhanced by the racist, close-minded people and the media. The documentary shows how black characters appeared in American films since the beginning of the movie industry. What I noticed in the movie was the actor who was playing the rapist black man wasn’t even black. Basically, they refused to hire black actors and yet portrayed blacks as monsters driven by a desire to rape white women. The images of black males as wild animals have had tremendous effects on our society’s view of African Americans. Brainwashed by the media, most white people actually believe that the movies were based on true stories and not fiction. All these stereotypes and misconceptions became ingrained in the minds of American people. This fear is built into white...
Words: 1439 - Pages: 6
...not a torture technique that involves forced simulated drowning. Less remarkable, perhaps, but possibly more relevant for most of us, we’ve heard the term “downsized” used when someone is fired or laid off. “Ethnic cleansing” covers everything from deportation to genocide. What we have to say may be important, but the words we choose to say it with can be equally important. The examples just given are cases of a certain type of linguistic coercion—an attempt to get us to adopt a particular attitude toward a subject that, if described differently, would seem less attractive to us. Words have tremendous persuasive power, or what we have called their rhetorical force or emotive meaning—their power to express and elicit images, feelings, and emotional associations. In the next few chapters, we examine some of the most common rhetorical techniques used to affect people’s attitudes, opinions, and behavior. Rhetoric refers to the study of persuasive writing. As we use the term, it denotes a broad category of linguistic techniques people use Moore−Parker: Critical Thinking, Ninth Edition 5. Persuasion Through Rhetoric: Common Devices and...
Words: 15202 - Pages: 61
...Magazine Advertising Copy Yoshitaka Kanakubo, Nick Leung, and Madeline Yacoe Many successful advertisements capture a reader’s attention by deliberately contradicting expectations. This convention of nonconformity rewards creativity and exploration, but discourages strict regulations. The genre of promoting ideas or products changes constantly, as innovative ads continually replace yesterday’s stale traditions. This evolution is what complicates our job of defining precise strategies for writing successful ads. Popular magazines commonly feature full-page color ads. These often depict modern culture, relate to current events, and reflect the mindset of the period. Magazine ads do more than just sell products; they also promote ideas, bolster public opinion of a brand name, and are fun to look at. To break away from the mainstream, advertisers employ new ideas and constantly challenge current trends. These imaginative ads draw attention and revenue, and promote the culture of freedom and unrestrained creativity that exists in the advertising industry today. We know that the unstructured freedom of writing the text in a magazine ad (called the copy) can be overwhelming for the unaccustomed. We wrote this guide to help you understand what works and what doesn’t. It describes common techniques and explains when to use (or ignore) them. Hopefully, this discussion will prompt you to ask productive questions about your own work, and will help you create successful ads. It will also...
Words: 3615 - Pages: 15
...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
Words: 76988 - Pages: 308
...“About the Unit” sections and offers pacing on a 45-minute class period length. Prentice Hall Literature – Use selections from Prentice Hall throughout the quarter to reinforce the standards being taught as well as the embedded assessments within the SpringBoard curriculum. QUARTER #1 SpringBoard Curriculum Pacing Guide August 23 – October 22 Standards and Benchmarks | Unit Pacing Guide | SpringBoard Unit/Activities | Assessments | SpringBoard Unit 1Literature * The students will analyze and compare significant works of literature and id relationships among major genres * Analyze the literary devices unique to the literature and how they support and enhance theme and main ideaReading * The student will use pre reading strategies and background knowledge of subject/content area to make and confirm complex predictions * Determine main idea and essential messageWriting * Pre write by generating ideas...
Words: 2782 - Pages: 12
...ABSTRACT When there is a need for change an organization is more effective and successful when it is properly managed. Our study specifies the top five tools to manage organizational change based on “Five levers of organizational change management” by Prosci (1996-2011), Inc. “The discipline of change management has a set of tools that support the "people side" of change - regardless of the change that is being introduced.” The five tools are: communication, sponsor plan, coaching plan, training plan, and resistance management plan. In our competitive global economy, we can embrace change by enhancing organizational members’ performance and productivity by implementing these tools. OUTLINE I. Title Page II. Abstract III. Outline IV. Introduction Statement V. Communication a. Raise Awareness About Change b. Social Judgment Skills c. Communication and Organizational Frames VI. Sponsorship a. Stability b. Vision c. Influence VII. Coaching a. Components of a Coaching Plan b. Mentoring c. Group coaching VIII. Training a. Components of a Training Plan b. Training Method IX. Resistance a. Expecting Resistance b. Root of Resistance X. Closing Statement XI. Bibliography page XII. Discussion Questions ...
Words: 4164 - Pages: 17
