...changed to Freedom Fries) made by the Republican U.S. Representatives, and other voluntary actions that indicate dissatisfaction with France. He utilizes many rhetorical tactics and strategies for the purpose of dissuading American...
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...Devices and Techniques Text © The McGraw−Hill Companies, 2009 Chapter Persuasion Through Rhetoric 5 It’s just the way things are: Images and impressions tend to sell more products than good arguments do. At least some of the images are fun. Common Devices and Techniques W hen the military uses the phrase “self-injurious behavior incidents” regarding detainees at Guantánamo Bay, it means what most of us call “attempted suicides.” In fact, when the word “detainees” is used, it means what most of us call “prisoners.” “Waterboarding” sounds at first like something you’d expect to see young people doing on a California beach, not a torture technique that involves forced simulated drowning. Less remarkable, perhaps, but possibly more relevant for most of us, we’ve heard the term “downsized” used when someone is fired or laid off. “Ethnic cleansing” covers everything from deportation to genocide. What we have to say may be important, but the words we choose to say it with can be equally important. The examples just given are cases of a certain type of linguistic coercion—an attempt to get us to adopt a particular attitude toward a subject that, if described differently, would seem less attractive to us. Words have tremendous persuasive power, or what we have called their rhetorical force or emotive meaning—their power to express and elicit images, feelings, and emotional associations. In the next few chapters, we examine some of the most common rhetorical techniques...
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...be delivered right to your door? Or all you had to do was assemble a few pieces together and the perfect man would become yours? You can find advertisements all over the place. Each is designed specifically for a target market in which they are trying to reach. And of course the goal is to sell their product. The advertising business is a huge industry where the advertisers study various ways to attract people’s attention. The media hooks our attention through pictures, slogans, and hidden messages, which appeal to a wide variety of different people. In advertising, the name of the product is often the only way to distinguish it from other comparable goods. Most people have preferred vodka they will always drink and have become faithful to over time. The consumer can buy any type of alcohol at a bar but this ad is trying to state that Absolut Vodka is special and will get them a perfect man instead of just a rough morning the next day. Absolut Vodka is a brand of vodka, which is produced in Sweden. It is one of the biggest vodka brands in the world and is sold in 126 countries. Absolut has achieved its renowned reputation through its interesting and bold advertising campaign. The ads are all humorous and clever deviations of the same principle. "In An Absolut World" was a crafty campaign where they created a variety of situations of what the target audience would consider an "Absolut" realm. While the text is straightforward and simple, it sends an apparent message that anything...
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...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
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...What is PUBLIC BROADCASTING? Exercising of media broadcasting by the nations’ Government is broadly known as Public Broadcasting. It is financed and controlled by the public, for the public. It is neither commercial nor state-owned; it is free from political interference and pressure from commercial forces. It includes radio, television, internet and other media outlets whose primary mission is Public Service. In broadcasting, public service includes the social welfare of people, spreading information, speaking to and engaging as a citizen. Public Broadcasting is wide ranging in its appeal, reliable, entertaining, instructive and informative, who serves only one master – Public. It strives to engage all communities through evocative broadcast programmes and outreach projects. It channelizes the information and ideas to help improve communities socially, culturally and economically. Through public service broadcasting, citizens are informed, educated and also entertained. Public service broadcasting can serve as a keystone of democracy when it is guaranteed with pluralism, programming diversity, editorial independence, appropriate funding, accountability and transparency. What are the Public broadcasting institutions in India? The Major institution for public broadcasting in India is Prasar Bharati. Prasar Bharati through All India Radio (AIR) and Doordarshan (DD) networks provide maximum coverage of the population and are one of the largest terrestrial networks in the world...
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...Matt Rush E-Commerce Everywhere Throughout the course of its existence, the internet has revolutionized many things that occur in everyday life by making them more efficient, more convenient, and more accessible. Shopping is no exception. Online shopping is a tool that countless people take advantage of in today’s tech-savvy world. As late as only two decades ago, it would be unheard of for a person to sit at their desk at home, order a product at their convenience, and have the product show up at their doorstep several days later. Today, this action is commonplace, and company names such as Amazon and eBay have become household names that anybody can associate with the online shopping craze. However, as with all good things, there have been several controversies and downsides that have emerged as shopping on the internet has become more prevalent in society. Those issues, as well as the history and future of purchasing items online, will be examined throughout the following pages. One of the most popular sites for internet users to purchase items is ebay.com. EBay is a site that allows users to place items for sale in an auction format, and throughout the course of the auction’s life, other users can bid on the item. Pierre Omidyar founded this website in 1995. Omidyar’s original reason for starting eBay was his fiancée’s inability to find other people with which she could sell and add to her Pez collection. The frustrations of collectors included not being...
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...English-E11-12 7/27/07 2:24 PM Page 1 Ministry of Education The Ontario Curriculum Grades 11 and 12 English Printed on recycled paper 07-003 ISBN 978-1-4249-4741-6 (Print) ISBN 978-1-4249-4742-3 (PDF) ISBN 978-1-4249-4743-0 (TXT) © Queen’s Printer for Ontario, 2007 2007 REVISED CONTENTS INTRODUCTION 3 Secondary Schools for the Twenty-first Century . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Importance of Literacy, Language, and the English Curriculum . . . . . . . . . . . . . . . . . . . Principles Underlying the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Roles and Responsibilities in English Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . THE PROGRAM IN ENGLISH 3 3 4 5 9 Overview of the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Curriculum Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Strands in the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ASSESSMENT AND EVALUATION OF STUDENT ACHIEVEMENT Basic Considerations . . . . . . . . . . . ....
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...designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners. McGraw-Hill Education is not associated with any product or vendor mentioned in this book. Cartoon by Jim Sizemore used with permission of Cartoon Stock Ltd. (www.CartoonStock.com). Editorial cartoon by Chris Britt used with permission of the cartoonist. Editorial cartoon by Clay Bennett © 2006 The Christian Science Monitor (www.csmonitor.com)....
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...What is communication? The discipline of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. The discipline promotes the effective and ethical practice of human communication. Communication is simply the act of transferring information from one place to another. There are various categories of communication and more than one may occur at any time. Different categories of communication Spoken or Verbal Communication: face-to-face, telephone, radio or television and other media. Non-Verbal Communication: body language, gestures, how we dress or act - even our scent. • Written Communication: letters, e-mails, books, magazines, the Internet or via other media. • Visualizations: graphs, charts, maps, logos and other visualizations can communicate messages. Transactional Model of Communication The transactional model of communication is a graphic representation of the collaborative and ongoing message exchange between individuals, or an individual and a group of individuals, with the goal of understanding each other. A communicator encodes (e.g., puts thoughts into words and gestures), then transmits the message via a channel (e.g., speaking, email, text message) to the other communicator(s) who then decode the message (e.g., take the words and apply meaning to them). The message may encounter noise (e.g., any physical, psychological, or physiological distraction or interference)...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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...Council 7th Floor, Millennium House 19-25 Great Victoria Street Belfast BT2 7AQ Tel: 028 9041 7600 Website: www.niscc.info Email: info@niscc.hscni.net This resource is free to download as a PDF file from the NISCC website www.niscc.info Material within this resource may be reproduced for training and learning purposes only. Copies can be made available in a range of different formats by contacting the Communications Team at the above address. November 2012 1 Guidance for use of this Resource These vocationally contextualised materials are designed to support Essential Skills tutors and trainers who are delivering Essential Skills Communication to Health / Social Care workers and students. They are not intended to be used as a set programme, rather as a resource for tutors, to support the planning and delivery of programmes suited to the needs of their own particular groups of learners. This resource should not be the sole source of task materials, since part of the ethos of essential skills is that the learner should have some choice in their materials for reading, writing and speaking/listening. Tutors can adapt the materials to suit the specific needs of their groups. The resource is suitable for use up to Level 2 Essential Skills Communication. Appendix 1 contains some information on how the use of these materials can generate evidence for some specific units in QCF Health and Social Care qualifications. Acknowledgements Thanks are due to...
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...THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During the past 30 years, culture has emerged as a major theoretical framework in which to investigate media. Chapter I examines how media influence culture generally, as suggested by various contemporary media scholars and others. Chapter II then focuses on critical-cultural theories about the nature of media power and its potentially negative influence. This book can adopted as a supplementary text in introductory mass media courses along with a survey text such as Joseph R. Dominick's The Dynamics of Mass Communication (available from McGraw-Hill). It also can serve as a foundational text for other assigned readings in advanced courses dealing with mass media and society, communication theory, or cultural studies. Students are encouraged to focus thoughtfully on the main ideas, not attempt to merely memorize details. Important concepts and names appear in boldface and are defined in italics. The abridged Subject Index lists the page with the primary discussion of each topic. Sidebars throughout...
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...Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not as important in a down economy. | ANS: B | |Feedback | |A |Communication skills are needed in both technical and nontechnical fields. | |B |Surveys of employers consistently show that communication skills are critical to effective job placement, performance,| | |career advancement, and organizational success. | |C |Communication skills are needed at all levels of employment. | |D |Communication skills are especially valuable in a gloomy economy in which hordes of job seekers vie for limited | | |openings. ...
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...Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not as important in a down economy. | ANS: B | |Feedback | |A |Communication skills are needed in both technical and nontechnical fields. | |B |Surveys of employers consistently show that communication skills are critical to effective job placement, performance,| | |career advancement, and organizational success. | |C |Communication skills are needed at all levels of employment. | |D |Communication skills are especially valuable in a gloomy economy in which hordes of job seekers vie for limited | | |openings. ...
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...BODY LANGUAGE How to read others’ thoughts by their gestures ALLAN PEASE is the managing director of a management consultancy company based in Sydney, Australia. He produces books, films, and cassettes that are used by numerous organisations around the world to train personnel in communication skills. He did ten years’ study, interviewing and research before writing BODY LANGUAGE. Overcoming Common Problems BODY LANGUAGE How to read others’ thoughts by their gestures Allan Pease First published 1981 by Camel Publishing Company, Box 1612, North Sydney, 2060, Australia Copyright © Allan Pease 1981 First published March 1984 by Sheldon Press, SPCK Building, Marylebone Road, London NWl 4DU Tenth impression 1988 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. British Library Cataloguing in Publication Data Pease, Allan Body language. – (Overcoming common problems) 1. Nonverbal communication I. Title II. Series 001.56 P99.5 ISBN 0-85969-406-2 Printed in Great Britain at the University Printing House, Oxford Contents Contents Acknowledgements Introduction A Framework for Understanding Territories and Zones Palm Gestures Hand and Arm Gestures Hand-to-Face Gestures Arm Barriers Leg Barriers Other Popular Gestures and Actions Eye Signals Courtship...
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