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Rhianna

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Adopting a healthier lifestyle appears to be a growing trend in the US, particularly amongst the Millennial generation; those born between the early 1980’s and early 2000’s. In just five more years, they will account for nearly 30% of the population. It is with this generation, and this generation’s President, that the Affordable Care Act was enacted. This marked the first significant change in health care legislature in 35 years. It is also during this time that fast food giant McDonalds’ stock has lowered to a point worthy of a journalist’s mention. The chain, most famous for it’s burgers and fries, has been forced to overhaul its menu by offering “healthier” alternatives to its traditional fast food fare. These changes in attitude may …show more content…
In this particular ad, Rhianna appears to be dancing, having a good time, even possibly clubbing, due to the choice of top and stance. The words “Viva Vita!” imply living a fun and full life; “Have Fun!” The color combination and Rhianna’s dancing seem to imply a music and dance culture, possibly even EDM, which stands for Electronic Dance Music, currently taking this country’s Millennials by storm.
Then the ad has the tagline, “please hydrate naturally.” But how natural of a hydration is coconut water mass-produced in a factory? Coca-Cola Corporation recently acquired one of the top-selling coconut waters; that’s how natural. Coca-Cola is not known for its health-conscious consumers and natural, organic products. In fact, it’s just the opposite. However, with the advent of declining sales in sugary beverages along with a current trend of “health-conscious” Millennials, brands are out to exploit and capitalize on this exact notion. Instead of providing natural, non-GMO products, it appears big food conglomerates are trying to get back the piece of the pie they lost, through the selling of an upgraded, hip, and “natural” lifestyle within their

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