...Rice cakes and Starbucks by Ester Freud The text”Rice cakes and Starbucks” by Esther Freud from 2009 is about a British couple, Dan and Beth, who are married and have three children. They are now in Los Angeles, because Dan is an actor and he wants to get a career in USA. The day of the casting in the morning Dan and his family go to Starbucks to get some coffee, while he waits to go. Beth and the children wait for him there. At midday, Dan meets a casting woman from CBS, and she asks him some question about his experience and he mentions his family. At the end of the interview, she says to Dan that they will see him again soon. Back to Starbucks, he meets Beth. She asks about the casting, but he is not sure about how it went. However, he gets a call from his American manager, and finds out that she wants his daughter instead of him. Characterization of Dan and Beth Dan is married with Beth and they have three children. He is the provider in the family. He is ambitious about getting a career as an actor. Dan is an insecure person, because he does not believe in himself. For example at the casting, when the woman asks him about his experience and how his American accent was, he was a little nervous. He lies often and he is afraid to say the truth. He is a soft man and sometimes weak, because he is not strong enough to say his opinion and feelings. The fact that he only wanted a child and not three, says a lot about him, because he thinks about it, but he does say it to...
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...Rice, Cakes an Starbucks 1) ”Rice, Cakes and Starbucks” is a short story about the family Lindens who lives in London. The father Dan he works with films. Dan has his first casting in Los Angeles and his wife Beth suggests that they can rent a house in Los Angeles, then she and their three children can move with Dan while his TV-seire is still on. They decide to move to Los Angels for a while. Dan is to go to the casting. The casting woman Pammy from CBS, tells Dan that this meeting is just a general meeting. It is uncertain if Dan will receive the job. Just after the casting his American manager calls him and she tells him that Pammy has asked if it would be available to cast his daughter later the same day. He does say nothing to Beth about this call. From the Starbuck café where his family have waited, he goes together with his wife and his children. 2) Dan is the main character. He works with film and he tries to get a character in a series from CBS. He is father to three children Honey, Ben and Grace. He lives with his wife Beth and the children. The short story says nothing about his looks besides we know that he wears a suit when he goes to the casting. The author uses an omniscient third- person narrator, the narrator knows about both Dan’s and Beth’s inside dialogs. E.g. “”We can’t stay here all day.” Beth didn’t meet his eye. She didn’t want an argument and they both knew she’d waver if she saw the furry in his face.” (L. 91 p. 10.). This is the...
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...(divisions) segments, which they report on all of them. Frito-Lay North America (FLNA): makes, markets, distributes and sells branded snack foods. These foods include Lay’s potato chips, Doritos tortilla chips, Cheetos cheese-flavored snacks, Tostitos tortilla chips, branded dips, Ruffles potato chips, Fritos corn chips and Santitas tortilla chips. FLNA’s branded products are sold to independent distributors and retailers. In addition, FLNA’s joint venture with Strauss Group makes, markets, distributes and sells Sabra refrigerated dips and spreads. Quaker Foods North America (QFNA): makes, markets, distributes and sells cereals, rice, pasta, dairy and other branded products. QFNA’s products include Quaker oatmeal, Aunt Jemima mixes and syrups, Quaker Chewy granola bars, Quaker grits, Cap’n Crunch cereal, Life cereal, Rice-A-Roni side dishes, Quaker rice cakes, Quaker oat squares and Quaker natural granola. These branded products are sold to independent distributors and retailers. Latin America Foods (LAF): markets, distributes and sells a number of snack food brands including Doritos, Cheetos, Marias Gamesa, Ruffles, Emperador, Saladitas, Lay’s, Rosquinhas Mabel, Elma Chips and Sabritas, as well as many Quaker-branded cereals and snacks. These branded products are sold to independent distributors and retailers. PepsiCo Americas Beverages (PAB): makes, markets, distributes and sells beverage concentrates, fountain syrups and finished goods under various beverage brands including...
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...I. Current Marketing situation- What is over-all competitive environment? A. Industry analysis- Detail Analysis/Description of the industry that your product/services is competing in. 1. What are things/situations that you should consider very intently, as they will affect your business positively or negatively? The business will be set up in the coffee shop industry; a number of factors should be considered with this business. These include the location and interior of the business, the quality of service, both the quality and quantity of the products being offered in the business. To have a staff that is trained well can be one of the positive outcomes. Negative factors include that the business will likely be costly. a. What are gen economic conditions? Buying power of you customers? b. What are the political forces/trends? From an economic update, it is said that the Philippines’ economic growth decelerated by about 5.7% in the first half of the year 2014. Despite that, it is seen that the Philippines’ economy will grow to an upward trend in real estate, consumption, and domestic investments. The strong domestic demand will be driving force of the economy’s overall growth. The challenge however, is for the Philippines to settle the unrest rampant in its political institutions. c. What are the legal & regulatory force/trends? When it comes to starting and running a business, the Philippines has a couple of legal forces. There are building codes...
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...CONSUMER FOODSERVICE IN MALAYSIA Euromonitor International October 2012 CONSUMER FOODSERVICE IN MALAYSIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Malaysians Spend More on Foodservice .................................................................................. 1 Increases in Prices Hit Consumers ........................................................................................... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ....................
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...epsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business lineup included 22 $1 billion global brands. The company’s top managers were focused on sustaining the impressive performance through strategies keyed to product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. Newly introduced products such as Mountain Dew KickStart, Tostitos Cantina tortilla chips, Quaker Real Medleys, Starbucks Refreshers, and Gatorade Energy Chews accounted for 15 to 20 percent of all new growth in recent years. New product innovations that addressed consumer health and wellness concerns were important contributors to the company’s growth, with PepsiCo’s better-for-you and good-for-you products becoming focal points in the company’s new product development...
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...Right now, I’m looking outside of my cell 2k-14 into the dayroom. Nothing had changed since the last time I was here, except for what some lonely inmate scratched on the walls. Every morning it was the same thing for morning chow either it was a boiled egg, cereal, spice rice, spice cake or a pop tart with a frozen juice that you couldn’t drink until it thawed out. What a bunch of commotion and it was like a digestive system hurricane. There was an extreme rivalry between Houston (H-Town) inmates and Dallas (Triple D) inmates. Basically, they were the two largest populations in the system. Especially during football season, I didn’t know how I was going to deal with all this madness, but I was trusting in God to see...
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...Case Study of Starbucks in China 姓 名 (中文) 李佩琪 (拼音) LiPeiQi 学 号 20100301336 所在学院 国际商务英语学院 年级专业 国际商务管理 指导教师 侯香勤 职称 讲师 完成时间 2014 年 2 月 28 日 A Research on the Marketing Strategies of Coffee Chain Business --- A Case Study of Starbucks in China Li Peiqi School of English for International Business Abstract In this article, the writer summarizes the marketing strategies of Starbucks by applying the basic theories of marketing, the SWOT analysis method with the theory support from a lot of reading and information searching. This article argues that the factors which distinguish Starbucks from its competitors in the market positioning are: the pursuit of coffee quality, the well-trained staff, the enthusiasm for making the world better, the attention to it pays to the community and the environment, innovation and the one and only “Starbucks Experience”. Starbucks puts coffee business in primary place, its core competiveness is its culture and values. Since the company locates the business in inspiring human’s spiritual beauty, it is necessary for their marketing means to come from the mental and psychological level. One innovative side of this article is that in addition to using the most basic marketing theory to the analysis of Starbucks' marketing strategy, the writer analyzes the success factors of Starbucks’ marketing from...
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...INDIVIDUAL ASSIGNMENT Name: Tran Dieu Linh BA60111 Class: BA0662 I. Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. However, in 1948, they reorganized their restaurant stand using production line principles. Then Ray Kroc who is businessperson joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. 2. Mission and Vision: Mission: McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. Vision: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant...
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...plain flour 2 tsp baking powder ¼ tsp salt 2 medium eggs 1 tsp vanilla extract METHOD Preheat the oven to 180C/ 350F / Gas 4. Line a muffin tin with paper cases. Put the butter and sugar in a bowl and beat until pale and fluffy. Sift the flour, baking powder and salt into the bowl. Beat the eggs and vanilla and add to the bowl. Beat until just combined. Spoon the mixture into the paper cases. Bake for 18 to 20 minutes until risen, golden and firm to the touch. Cool in the tin for 10 minutes, then transfer to a wire rack to cool completely. Fillings and Flavour Suggestions You can add a filling to the cupcake by cutting a cone from the middle of each cake with a serrated knife. Fill the hole with jam, lemon curd or one of these fabulous fillings: Raspberry and Chocolate Cupcakes Fill each cake with 1 tsp seedless raspberry jam and ice with chocolate buttercream. Lemon Cupcakes Fill each with 1 tsp lemon curd. Ice with lemon buttercream. Caramel Cupcakes Fill each with 1 tsp dulche de leche, ice with a single quantity of vanilla buttercream and top with sliced banana Chocolate Cream Cupcakes Mix 75g mascarpone with 2 tbsp double cream and quarter tsp vanilla. Put 1 tsp of this in the centre of each cupcake. Ice with chocolate buttercream. Buttercream Icing Suggestions For plain buttercream, beat 110g butter until soft, then beat in 110g icing sugar, a tablespoon at a time. For vanilla buttercream, add half teaspoon vanilla extract and beat to combine...
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...Undervisningsbeskrivelse Stamoplysninger til brug ved prøver til gymnasiale uddannelser |Termin |December 2012 | |Institution |VUC Vestsjælland Nord | |Uddannelse |hfe | |Fag og niveau |Engelsk B | |Lærer(e) |Kirsten Bridgwood, Tine Tang Lystbæk | |Hold |E-læring engelsk B11 jan og E-læring engelsk B21 jan | Oversigt over gennemførte undervisningsforløb |Titel 1 |Growing Up | |Titel 2 |Social Networking | |Titel 3 |Violence | |Titel 4 ...
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...External Analysis of Starbucks 1 RUNNING HEAD: STARBUCKS External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management MGMT 4340 Dr. Nwabueze March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010 ..................................................................................... 12 2.2.0. Purpose of This Study ....................................................................................................................... 14 3.0.0. External Analysis .............................................................................................................................. 15 Diagram 1: The Components of a Coffee Firm’s Macroenvironment .................................................... 16 3.1.0. General Environmental Analysis ...................................................................................................... 16 3.1.1. Demographic Segment ...................................................................
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...Question 1: Discuss any FIVE (5) management actions that have contributed to the success of McDonalds. Every organization has their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion...
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...Table of Contents 1.0 Company profile 2 1.1 PepsiCo Mission: 2 1.2 PepsiCo Vision: 3 2.0 Product Group 3 3.0 Foreign market expansion 4 3.1 Our performance in 2013 was strong: 4 3.2 Frito-Lay North America 5 3.3 Quaker Foods North America 5 3.4 Latin America Foods 6 3.5 PepsiCo Americas Beverages 6 3.6 Europe 6 3.7 Asia, Middle East and Africa 7 4.0 ORGANIZATIONAL STRUCTURE 7 4.1 STRATEGIES 7 4.2 Supply Chain of PepsiCo. And Supply Chain Strategy 8 4.3 Supply Chain Planning 8 4.4 Supply Chain Operation 8 4.5 Process Views of a Supply Chain 8 4.6 Competitive Advantage to PepsiCo. 9 4.7 Distribution Channels 9 4.8 Customers 10 4.9 Competition 11 5.0 Financial Performance 11 5.1 2013 13 5.2 2012 14 6.0 Corporate Governance 16 7.0 Conclusion 16 1.0 Company profile Pepsi co. Inc. was established through the merger of Pepsi cola. Pepsi cola was created in the late 1890s by Caleb brad ham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer doling in 1932, and the H.W. lay company, founded by Herman W. lay, also in 1932. Herman lay, former chairman and CEO of Frito-Lay, was chairman of the boards of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi cola, was president and chief executive officer. PepsiCo, Inc. was in corporate in Delaware in 1919 and was reincorporated in North Carolina in 1986. When used in this report, the terms “we...
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...| Qualification | Unit Code / Unit number and title | Pearson BTEC Level 5 HND Diploma in Business (Management) | D/601/0578Unit 6: Business Decision Making | Student name / BTEC Registration Number | Assessor name | Nguyễn Thanh NgọcLê Phương MaiNguyễn Thị Hoài Thu | F08-055F08-047F08-067 | MBA Le Thu Hanh | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Collection and Analysis of Data for Decision Making (1 of 2) | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Learning Outcome | Learning outcome | Assessment Criteria | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(Page no) | LO1 | Be able to use avariety of sources forthe collection of data,both primary andsecondary | 1.1 | Create a plan for the collection of primary andsecondary data for a given business problem | 1 | 12 | | | 1.2 | Present the survey methodology and sampling frame used | 1 | 12,13 | | | 1.3 | Design a questionnaire for a given business problem | 1 | 13 | LO2 | Understand a range oftechniques to analysedata effectively forbusiness purposes | 2.1 | Create information for decision making bysummarising data using representative values | 2 | 16 | | | 2.2 | Analyse the results to draw valid conclusions in a business context | 2 | 16-51 | | | 2.3 | Analyse...
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