...Gestão Estratégica e Comercial 2014/2015 Robin Hood Case Study 1 II. Table Index Table 1. Market Segmentation………………………………………………………………..6 Table 2. PESTL Analysis……………………………………………………………………...7,8 Table 3 Benchmarking ……………………………………………………………………...12 III. Image Index Figure 1. Porter Analysis Diagram …………………………………………………………...9 Figure 2. Porter’s generic Value Chain………………………………………………………10 Figure 3. SWOT analysis……………………………………………………………………...13 2 IV. Index 0. Executive Summary…………………………………………………………………………....4 1. Introduction……………………………………………………………………………………...5 2. Definition of the Market – Market Segment………………………………………………..5,6 2.1. Geographic segmentation…………………………………………………………….....5 2.2. Demographics………………………………………………………………………….....5 2.3. Psychographic…………………………………………………………………………….5 2.4. Behavioural………………………………………………………………………………..6 3. Analysis of the External Environment…………………………………………...…………....6 3.1. PESTL Analysis…………………………………………………………………………..7 3.2. Porter Analysis………………………………………………………………..……..…8,9 4. Analysis of the Internal Environment…………………………………………………….10,11 5.Analysis of the Competitive Position of the Organization…………………………..….11,12 5.1. Critical Success Factors………………………………………………………...….11,12 5.2. Benchmarking……………………………………………………………………….…..12 6. SWOT Analysis……………………………………………………………………...…….13,14 7. Recommendations………………………………………………………………………...
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...corporations aim to apply frameworks or models to help them succeed and better themselves from the competition. The background summary is a brief explanation and overall introduction of Red Bull GmbH. The Theoretical analysis identifies and describes the sources of Red Bull GmbH’s brand equity. The theoretical analysis II integrates and analyses’ the Red Bull GmbH’s marketing program in terms of how it contributes to the brand’s equity. It identifies any alternatives, or issues that might arise through the contribution of various factors. The theoretical analysis III, allows for the evaluation of Red Bull GmbH’s move into herbal teas, fast-food and magazines. It also, requires the critical evaluation of whether it makes sense for the company to expand and if there are any potential benefits and dangers? Table of contents Page 4-7: Theoretical Analysis I Page 8-11: Theoretical Analysis II Page 12-14 Theoretical Analysis III Page 15-16 Bibliography Tables and figures: Table 1: Brand Equity Methodologies. Table 2: Five stages of brand experience. Table 3: Explains and gives an example of how brand equity is sourced....
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...History of Sports betting in the American Culture Sport betting was a natural part of the culture of the early Americans. Between then and now, the sport betting industry has dramatically increased in popularity and has adapted with changes along the way. Americans, as a society, often frown upon anything to do with gambling and view it as a vice, however, there are some advantages to what the Sports Betting industry can offer should it be made legal. Sports betting(and gambling in general) can lead to a destructive lifestyle, is the cause of many strained relationships as well as cause a huge deficit of debt for someone, among other consequences. Americans know these ramifications and continue to part take in the action but obviously not for those reasons. Sport betting socially has its benefits as well such as winning money, fun and excitement, and even getting out of debt. Sports betting in America is a national past time in its own right and the idea of legalizing it has been a constant battle among it’s lawmakers. The founders of the United States were risk-takers by nature, hence the obvious attraction to gambling in all forms. Back then, people bet on makeshift horse races, cockfights and bare-knuckle brawls since there was not much else. Colonists from England had gambling in their blood since their fathers and grandfathers had been doing it for generations - not only in hopes of a profit but also as a form on leisure and entertainment(California Libraries, Web)...
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...animated character Statement: A research paper submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts Author: Sam Watterson Qualification: Honours degree in Design for Interactive Media School: UWIC School of Art and Design College: University of Wales Institute Cardiff Submission Date:12/05/05 Declaration: I hereby declare that this research paper entitled, ‘The expression of emotion through the pupils of animated character’, is entirely of my own work and has never been submitted nor is it currently being submitted for any other degree. Date: Candidate: Date: Director of studies: Abstract The aim of this paper is to explore the concept of animating characters with realistic pupils. Meaning, pupils which change according to focus, light levels, level of concentration, like and dislike, along with touch and pain. Expressive pupils already exist in animation, through this research I attempt to extend upon the current level of pupil expression. An analysis is carried out on existing animated characters, looking at character expression, and how the type of animation effects the level of realism and eye expression. To gather this information I used questionnaires aimed at viewers, character animators and also used animation guide books for reference. The main aim being to understand the current thinking and working practice of character animators...
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...On-screen characters: their design and influence on consumer trust J.T. Luo Mayfair Artist Ltd, Bolton, UK, and Peter McGoldrick, Susan Beatty and Kathleen A. Keeling Manchester Business School, Manchester, UK Abstract Purpose – Previous research has focused on how trustworthiness can be evoked by the physical design of on-screen characters (OSCs) within the e-commerce interface. The purpose of this study is to investigate whether or not the OSCs representation, along with user differences, influence, how likeable, appropriate and trustworthy they are. Design/methodology/approach – A web site was created for a simulated online bookseller and 183 people from various countries participated in the experiments. OSC representations were tested under four conditions in the main experiment: facial appearance (human-like vs cartoon-like) and gender (male vs female). Findings – The results suggest that the human-like characters are more likeable, appropriate and trustworthy in general terms. However, when perceived capabilities of OSCs are measured, a mismatch can occur between expectations and capabilities of the human-like OSCs. In fact, cartoon-like OSCs, especially female, had more positive effects on the web site interface. Research limitations/implications – This study was limited to simulations of on-screen scenarios. Future work, with access to the huge database required, could investigate the effects of truly interactive OSCs. Larger national sub-samples would permit generalisations...
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...Referent Power Information Expertise Expert Power Any individual person who has an expertise that is highly valued possesses expert power. Experts have power even though their status might be regarded as being low. An person may have expert knowledge about technical, administrative, or personal matters. The harder it becomes to replace an expert; the higher becomes the degree of expert power that they possess. Expert power is occasionally called information power and is frequently a personal trait of the individual. A personal assistant for example, who has lower status in the organisation may also possess a degree of high expert power because they have extensive knowledge of how the business operates such as knowing where everything is located or are able to deal with difficult situations. Lewicki et al. (1985:249) states that people and countries will act sensibly when they have used up all other available possibilities. In any negotiation situation, expert power is the most standard type of power that is applied. Expert power consists of the persuasive nature of the information itself. It pertains to the amassing of information and how it is presented and is used with the intent of changing of how a counter party views the issues. It is the contention of Lewicki et al. (1985:251) that expert power is a unique kind of information power. Information power can be applied by any individual who has studied and prepared their position prior to the start of a negotiation...
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...Confirming Proofs Chapter 3 Strategic Market Segmentation Segmenting markets is a foundation for superior performance. Understanding how buyers’ needs and wants vary is essential to designing effective marketing strategies. Effective approaches to segmenting markets may be one of the most critical factors in developing and implementing market-driven strategy. The need to improve an organization’s understanding of buyers is escalating because of buyers’ demands for uniqueness and the growing array of technology available to generate products to satisfy these demands. Companies are responding to the opportunities to provide unique customer value with products ranging from customized phone pagers for business users to self-designed, individualized greeting cards for consumers. Indeed, McKinsey research underlines the weakness of thinking about markets only in general terms—talking of market trends, growth markets, mass markets, declining markets, and so on—and collecting information that describes only broad trends, where differences within markets are averaged-out. They point to the identification of opportunities from a deeper understanding of markets at a “granular” level. Market fragmentation and increasing granularity characterize a growing number of markets. The compelling logic of market granularity is that effective strategy can emerge only from a much finer understanding of market segments, their needs, and the capabilities required to serve them.1 Best Buy provides an interesting...
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...UNIVERSITY DEPARTMENTS ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025 REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME) MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER – I |Code No. |Course Title |L |T |P |C | |BA9101 |Statistics for Management |3 |1 |0 |4 | |BA9102 |Economic Analysis for Business |4 |0 |0 |4 | |BA9103 |Total Quality Management |3 |0 |0 |3 | |BA9104 |Organizational Behaviour |3 |0 |0 |3 | |BA9105 |Communication Skills |3 |0 |0 |3 | |BA9106 |Accounting for Management |3 |1 |0 |4 | |BA9107 |Legal Aspects of Business |3 |0 |0 |3 | |BA9108 |Seminar I – Management Concept |0 |0 |2 |1 | | |Total | | | |25...
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...MB 401 STRATEGIC MANAGEMENT ______________________________________________________________________ __ INSTRUCTIONS FOR PAPER-SETTER The question paper will consist of Two parts, A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part B will have 12 long answer questions of 5 marks each. The syllabus of the subject is divided into 3 sections I, II and III. The question paper will cover the entire syllabus uniformly. Part A will carry 5 questions from each section and Part B will carry 4 questions from each section. INSTRUCTION FOR CANDIDATES Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12. ______________________________________________________________________ __ Section I MBA Syllabus (August 2005) Page 19 of 45 Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. Internal Appraisal – The internal environment, organisational capabilities in various functional areas and Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors...
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...Article Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market Journal of Macromarketing 33(2) 160-171 ª The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146712463823 jmk.sagepub.com Blaine J. Branchik1 and Tilottama Ghosh Chowdhury1 Abstract This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements in fifty-one years of Sports Illustrated magazine and (2) an experiment involving age-based differences in consumer ad perceptions. Both investigate changing ad values and the ethnic diversity of ad models. Results indicate that the male market is becoming increasingly self-oriented in its values orientation as a result of broad societal changes and changing gender roles. Increasing use of black or African American models in key positions indicates a growing acceptance of minorities as representations of the ideal self among younger men, who express a preference for black or African American models. This finding speaks to the increasingly multicultural nature of society and the impact of minority celebrities on American culture. The results are indicative of the power of advertising in both reflecting and facilitating societal change. Keywords advertising, male market, societal change, ethnicity, gender, culture, macromarketing Introduction American men, as a cultural...
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...[pic] Bachelor of Arts in International Hospitality Management QMU BH 3213 Strategic Management [pic] China Xiamen Airline Student: Que jia lei Student number:07007923 Lecture: Mr. David Goh Submission date:04-01-2008 Contents Executive summary………………………………………………………..3 1. Introduction……………………………………………………………….4 1.1Xiamen airline company background……………………………………….4 1.2The objective of this project…………………………………………………..4 2. Xiamen airline Vision, Mission and Goals…………………………5 ▪ Vision……………………………………………………………………………5 ▪ Mission…………………………………………………………………………5 ▪ Goals…………………………………………………………………………….5 3. Strategy analysis of Xiamen airline environment…………………6 3.1 PEST analysis……………………………………………………………………….6 3.2 Internal environment………………………………………………………………9 4. SWOT analysis…………………………………………………………….12 5. Porter’s five forces analysis……………………………………………13 5.1 Competitive Rivalry……………………………………………………………….14 5.2Threat of Entry……………………………………………………………………...14 5.3Buyers bargaining power…………………………………………………………15 5.4Suppliers bargaining power……………………………………………………...15 5.5Threat of substitute………………………………………………………………..16 6. Report on the organization products, market and current strategy (Grand Strategy Matrix)……………………………………………………...17 7. Overall recommendation for future...
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...Notes on Song of Solomon 2 0 1 4 E d i t i o n Dr. Thomas L. Constable Introduction TITLE In the Hebrew Bible the title of this book is "The Song of Songs." It comes from 1:1. The Septuagint and Vulgate translators adopted this title. The Latin word for song is canticum from which we get the word Canticles, another title for this book. Some English translations have kept the title "Song of Songs" (e.g., NIV, TNIV), but many have changed it to "Song of Solomon" based on 1:1 (e.g., NASB, AV, RSV, NKJV). WRITER AND DATE Many references to Solomon throughout the book confirm the claim of 1:1 that Solomon wrote this book (cf. 1:4-5, 12; 3:7, 9, 11; 6:12; 7:5; 8:11-12; 1 Kings 4:33). He reigned between 971 and 931 B.C. Richard Hess believed the writer is unknown and could have been anyone, even a woman, and that the female heroine viewed and described her lover as a king: as a Solomon.1 How could Solomon, who had 700 wives and 300 concubines (1 Kings 11:3), be the same faithful lover this book presents? He could be if he became polygamous after the events in this book took place. That seems a more likely explanation than that he was polygamous when these events occurred and just omitted reference to his other loves. Probably he wrote the book before he became polygamous. We do not know how old Solomon was when he married the second time. The history recorded in Kings and Chronicles is not in strict chronological order. The Shulammite was probably not Pharaoh's daughter in view...
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...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
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...“A STUDY TO ASSESS THE KNOWLEDGE AND ATTITUDE OF SOCIAL PHOBIA AMONG THE ADOLESCENT IN SELECTED COLLEGE AT TUMKUR WITH A VIEW TO DEVELOP A HEALTH EDUCATION MODULE .” PERFORMA FOR REGISTRATION OF SUBJECT FOR DESERTATION MR.PRAVIN RAMESH GHOLAP. PSYCHIARIC NURSING ARUNA COLLEGE OF NURSING RING ROAD, TUMKUR 2009-2010 RAJIV GANDHI UNIVERSITY OF HEALTH SCIENCES, BANGALORE, KARNATAKA. PROFORMA FOR REGISTRATION OF SUBJECTS FOR DISSERTATION 1.NAME OF THE CANDIDATE: MR. PRAVIN RAMESH GHOLAP. AND ADDRESS ARUNA COLLEGE OF NURSING RING ROAD, MARALUR TUMKUR-572105 2. NAME OF THE INSTITUTION: ARUNA COLLEGE OF NURSING RING ROAD, MARALUR TUMKUR-572105 KARNATAKA 3. COURSE OF STUDY : 1 YEAR M.Sc. NURSING AND SUBJECT PSYCHIATRIC NURSING 4. DATE OF ADMISSION : 10.06.2009. TO COURSE 5. TITLE OF THE TOPIC : “A STUDY TO ASSESS THE KNOWLEDGE AND ATTITUDE OF SOCIAL PHOBIA AMONG...
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...AN ASSESSMENT ON PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING ON SEBETA AGRO INDUSTRY (MAMA DAIRY) PLC Abayneh Mulugeta, ST. Mary’s University College, Business Faculty, Department of Marketing Management Email: abi_mulu@yahoo.com or abaynehmulugeta@gmail.com ___________________________________________________________________________________________________________________________________________________________________________________________ Abstract This paper is aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was convenient sampling technique. A total of 250 copies of questionnaires were distributed and 202 were collected back, representing a response rate of 80.08%. The obtained data were analyzed using SPSS version 20. The results revealed that the packaging material of the products are not biodegradable, nor eco-friendly, nor reusable, nor refilled, nor recycled and cannot be reduced, but the company puts instructions on how to dispose the package on some of its products. Findings, implications and recommendations for managerial practices are discussed and put forward. Keywords: Packaging and green marketing __________________________________________________________________________________________________________________________________________...
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