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Rim and Kodak

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Submitted By ksmith01
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Research in Motion and Kodak
Changes that both companies refused to make contributed to its downfall

The two companies that my project paper will be written on will be the companies of Research in Motion (RIM) and Kodak. I’m going to be showing and explaining what industry changes that both companies had, and how they reacted, was it successful or unsuccessful, and how their reactions resulted in their success or failure.
The creator of the iconic BlackBerry has fallen on hard times, mainly because of delays in bringing the long-awaited version 10 to market. Research in Motion waited to unveil the version 10 market, caused the company to take a substantial lose. Ever since Apple and Google entered the market, BlackBerry’s failings in devices have been masked by profits bolstered by sales to young people on a budget.
For decades, Kodak was the rock solid standard in photography and as the 131-year old company files for Chapter 11 bankruptcy, Kodak moments" may be all that's left of what was once one of the most powerful companies in the world. Kodak can't compete let alone survive in this new world. The only thing keeping them alive is a trove of 11,000 patents, and even those don't seem to be piquing anyone's interest. Now the company is in the midst of a massive layoff of about 5,000 employees in an effort to help save about $1 billion by the end of fiscal 2013.
I’m going to compare the two companies how they are refusing to change with the world, as the world changes, so does technology. These two companies need to diversify. I’m going to show how Research in Motion’s BlackBerry 10 which many see as a make-or-break innovation for the company is expected to face fierce competition from Apple's iPhone and smartphones using the Android operating system and possibly other rivals. Secondly , I ‘m going to show how the Kodak Company was sleeping,

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