...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
Words: 3393 - Pages: 14
...MK100- Principles of Marketing February 3, 2013 Research in Motion (RIM) - Blackberry in Decline Week 4 Assignment #1 Blackberry Cell phones have been an established brand and product offering on a global scale by Research in Motion (RIM). Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Research In Motion Limited, (2013) RIM directly competes with several Smartphone companies like Apple, Nokia, and Google’s Android for market share. RIM’s product offerings include the same product that Apple, Nokia, and Google offer the consumer. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry Smartphone’s, and software for businesses and accessories. Research In Motion Limited, (2013) RIM’s blackberry devices were well known for their security and reliability as an email device. The demographics of the current Blackberry target market is composed of mid to upper class buyers aged 30-55 in the professional, executive, and industrial segments. Blackberry devices served the business world with a sturdy, reliable device that offered the business consumer a device that performed many types of business functions. One of these...
Words: 2131 - Pages: 9
...1. Regarding industry analysis Competitive Forces Industry analysis is an important aspect to understanding RIM’s strategy. Porter’s five forces can be used to identify the sources of competition in a particular industry. At first, RIM was a leader in producing smartphones to the business class, but many companies realized that there was a large market potential for phones that can integrate functions ranging from email to social networking. The threat of new entrants was highest. Once Apple introduced the IPhone, the target market for RIM started drifting away from the Blackberry models since the IPhone had become the latest and greatest innovation. Many other companies started moving into the smartphone market and were slowly taking away from the market share of Blackberry. The threat of new entrants was still relatively low during the first few years following 2007, but a few firms in related industries had the proprietary knowledge and the capital required to successfully enter the smartphone market. Also, new brands lacked the reputation needed to succeed in the smartphone industry. The threat of substitute products was considered low since everyone feels that they need a cell phone to live their daily lives. In fact, substitute products such as the home phones and beepers are now obsolete. Some people tried to claim that substitute products are high, but differentiated products are not substitutes since they are within the same industry. The bargaining power...
Words: 3002 - Pages: 13
...audit on Blackberry; this involves both an internal and external examination of the company. A marketing audit can be used to identify both the strengths and weaknesses of a business and how it is affecting their ability to meet their overall aims and objectives. An internal audit is broken down into 5 main categories, these include: Resources- The resources of a business can include their Technical resources, financial resource, their organisational structure as well as their managerial skills Research in Motion has created value for its customers through R&D for the last 10 years, and they have as a result used their R&D as a distinctive advantage. As an innovator in wireless email solutions in the late 90’s they were able to establish assets such as licenses and patents related to data security, wireless transmission of data, and what they are known best for; their push email service. By securing these licences and patents it has given Blackberry an edge in the market with the features it offers, and allowed them to establish a target market which was business people and professionals, before moving into the general market. The major stakeholders of the company are two of the founding members, who currently serve as Co-CEOs of the firm. RIM performs well financially on a consistent basis, with revenue figures reaching $4.2 billion in 2011, although this is down 15% from the previous quarter. In the USA RIM owns 40% of the smart phone market, however their blackberry...
Words: 5273 - Pages: 22
...McShane-Olekalns-Travaglione OB Pacific Rim 3e 1 © 2010 The McGraw-Hill Companies, Inc. All rights reserved Wesfarmers Limited Wesfarmers OB practices have helped Wesfarmers Limited to become the largest private-sector employer in Australia and one of the most admired companies in the region. McShane-Olekalns-Travaglione OB Pacific Rim 3e 2 © 2010 The McGraw-Hill Companies, Inc. All rights reserved Organisational Behaviour and Organisations • Organisational behaviour – The study of what people think, feel, and do in and around organisations • Organisations – Groups of people who work interdependently toward some purpose Wesfarmers McShane-Olekalns-Travaglione OB Pacific Rim 3e 3 © 2010 The McGraw-Hill Companies, Inc. All rights reserved OB Foundations Distinct field around the 1940s OB concepts discussed for more than 2000 years Some pivotal scholars before OB formed include: • Max Weber • Frederick Winslow Taylor • Elton Mayo • Chester Barnard • Mary Parker Follett Elton Mayo McShane-Olekalns-Travaglione OB Pacific Rim 3e 4 © 2010 The McGraw-Hill Companies, Inc. All rights reserved Why Study OB? Satisfy the need to understand and predict Help us to test personal theories Influence behaviour – get things done OB improves an organisation’s financial health OB is for everyone McShane-Olekalns-Travaglione OB Pacific Rim 3e 5 © 2010 The McGraw-Hill Companies...
Words: 1455 - Pages: 6
...171 a 1 Question 1 - Success of the BMW Group 1. Introduction The BMW Group was founded in 1917 and today is one of the leading. automobile and motorcycle manufacturers worldwide with a workforce of more than 100,000 associates in over 100 countries (BMW Group 2012). The company possesses three of the stron gest premium brands in the car industry, BMW. MINI and Rolls-Royce, as well as holding. a strong market position within the motorcycle sector (Innovation Leaders 2011). According to Linkedln (2012) the company aims to create profitable growth and returns that are above-average by focusing on the premium segment of the automobile market internationally. 2. Approptiate Measures for Success 2.1 Revenue and Profit According to the BMW animal report (2011), the company sold 1_668.982 automobiles and the overall revenue for the compan y was e68.8 billion at the end of the 2011 financial year, with the net profit standing at 64_9 billion, Furthermore the report shows that the 2011 fiscal year was the best in the history of the company, with sales volumes, revenues and profits reaching, new highs and exceeding annual targets set by the BMW Group. This is reinforced when comparing current profits to those before the worldwide economic recession; net profit in 2007 was E3,14 billion, meaning 2011 showed a 51_7% increase in profit from that year. This is a clear indication of the recent success of the BMW Group on a financial basis, as the company is outperforming their set...
Words: 3776 - Pages: 16
...External analysis POLITICAL There is a friendly political climate in North America especially in USA , it helped the smart phone industry especially RIM to flourish . a recent survey show that the users of smart phones will overtake feature phone users by 2011(Nielsen wire 2010) . The actual challenge for RIM has been in countries like China, Indonesia India and UAE where the countries have raised concerns the security feature that the blackberry provides to users Another major political concern is that some of the European countries like UK, Germany etc have imposed strict regulations with respect to hygiene and safety standards for manufacturers which may impact the operations of RIM like faces pressure from the usage of toxic contents, energy usage and recycling ECONOMIC is fairly elastic and it is mostly based on consumer income but the recent economic down turn has had an impact as people are not willing to spend on a product unless the price is right and it offers the promised values but the smart phone industry is expected to grow at fairly steady pace and the developing economies of India, China,Latin America provides a platform for RIM (according to economic times 2009). Since the sales of blackberry are made all around the word , the fluctuation in exchange rates can suddenly make blackberry competitive The exchange rate fluctuation can have a profound impact on blackberry especially in price sensitive markets like India and China. Social ...
Words: 548 - Pages: 3
...International business module code MOD001055 International Business: Element 010 – Assignment 3000 words (80%) Lecturer name INDRA BALAN Table of contents Introduction * Market share * Beginning specification Current situation for BLACKBERRY Market strategy Chronological of economy slowdown in the host country PESTEL analysis * POLITCAL * Economic factor * SOCIAL * TECNOLOGY * Legal * Environment CONCLUSION RECOMINDATION Introduction In this world there are different types of smart phone companies but we need to cover one Multinational company and that will BLACKBERRY limited. Basically black berry is founded in 1984 by Mike Lazaridisin in waterloo, Canada. Blackberry limited is also known as motion research limited, it is a Canadian wireless and telecommunication equipment company. The black berry first device 850 was introduced in 1999 with the name of two way pager. The name so the cell phone was chosen due to the resemblance of the keyboards button. And that also compose with the blue berry fruit. The first devices of original black berry are RIM857 – 850 are introduced with the Data TAC network operation. And after the new device name as Convergent smart phone was commonly known was introduced. With the specification of mobile telephone email services and the main production is text messaging. Market share In the year is 2003 they gained a huge market share in the industry of cell phone, by just concentrating...
Words: 3212 - Pages: 13
...Consumer Behaviour in the UK tablet computer market Introduction Consumer behaviour is a complicated and diverse area of study. Since marketing is based on identifying, anticipating and providing customer needs it is important to understand them. There are two predominant types of buying: consumer buying, which consists of buying products for personal use, and organisational buying, which involves buying for organisational purposes. Consumer buying behaviour is defined as the buying behaviour of final consumers, individuals and households who purchase goods and services for personal consumption (Kotler, 2001: 858). It overviews external market environment as well as socio-cultural factors and how the combination of these may affect consumer behaviour. Brief industry and company overview Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Founded in 1984 Headquarters in Ontario, Canada Offices in North America, Asia-Pacific and Europe. Led by President and CEO Torsten Heins According to Digitimes Research, with a global economic situation that does not seem too pessimistic for 2012, demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. In the fourth quarter of 2011, worldwide sales of branded tablet devices saw zero growth amid a global economic downturn. Many started wondering whether the tablet...
Words: 4298 - Pages: 18
...the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. The maker of the BlackBerry Smartphone, Research In Motion Ltd. (RIM) is facing a rather hard situation from an investor to change its leadership to improve the management. External Environment Economic: The economic factors plays a key role in the smart phone industry as the demand is fairly elastic and it is mostly based on consumer income but the recent economic downturn has had an impact as people are not willing to spend on a product unless the price is right and it offers the promised values but the smart phone industry is expected to grow at fairly steady pace and the developing economies of India, China, Latin America provides a platform for RIM. Since the sales of blackberry are made throughout the world the exchange rates will also have an impact on RIM as the fluctuation in exchange rates can suddenly make blackberry competitive or prohibitively expensive. The exchange rate fluctuation can have a profound on blackberry especially in price sensitive markets like India and China. RIM has stock options in various countries and exchange rates directly affect the realized return on an investment portfolio with overseas holdings social Socio-Cultural: ...
Words: 1614 - Pages: 7
...CASE SYNOPSIS Business 478 Prepared by: Aswin Kumar Candice Woods Giorgio Budolig Lucas Segars Qasim Nathoo Prepared for: Jerry Sheppard March 20, 2013 Blackberry, Then And Now Research In Motion (RIM) entered the mobile communications industry in 1984. The Waterloo, Ontario, company founded by Mike Laziridis, penetrated the market with two-way paging technology; developed as a substitute product for Motorola’s SkyTel. Following a series of financing in 1998, and a Co-CEO partnership with Jim Balsillie, the firm launched its first signature Blackberry device in 1999. The year following, RIM released its first smart-phone, the Blackberry Bold. This release marked the beginning of RIM’s journey, through the tumultuous and extremely volatile high technology industry. Initially, the firm’s iconic Blackberry device was riding the crest of the telecom wave. Its proprietary and unparalleled encryption technology made their device the globally preferred Smartphone amongst corporate clients and government agencies. The brand dominance soon permeated the individual consumer market. However, the company’s fortunes took a turn for the worst, as intense rivalry and innovative technology emerged. Competitors, such as Apple and Samsung entered the market in 2007, and soon became cultural phenomena. As their market share severely eroded, so did RIM’s share price. RIM’s shareholders lost almost 80% of their wealth in 2011 (Levy, 2011). Adding salt to the wounds, ...
Words: 3231 - Pages: 13
...1 Problem Statement RIM’s iconic product, Blackberry, has lost its lead in the smartphone market and continues to decline. Now RIM faces the decision of whether they should continue with their focus on business users or enter a new market segment that has been growing: users of useful, yet entertaining smartphones. How can Blackberry stop declining and become competitive again? 2 Situation Analysis In 2003 RIM launched the Blackberry. RIM gave users the first way to take the internet with them everywhere on their cell phone. They were pioneers leading the market. By 2008 RIM had 45% of the US smartphone market share and became the most popular smartphone in the USA.1 Blackberry targeted business professionals and government clients. RIM intended to provide the user with a useful interface that could synchronize computers to phones and simplify work regardless of where you were working from. They also offered a messaging system that was superiorly secure. Blackberry’s main competitors are Apple’s iOS and Google’s Android platform. Apple required all App’s for the iPhone to be sold through their store. Android, being free source, could be modified by any programmer. In 2012 Blackberry’s App World Store had less than a 5th of the selection compared to the Apple AppStore (Exhibit 1). The iPhone and Android phones had a touch screen interface which provided a novel interaction and a much larger screen. This, added to the attractive designs, hundreds of apps offered, and...
Words: 1326 - Pages: 6
...THE PRINCIPLES FOR INCREASING INTEGRITY, OBJECTIVITY IN EXTERNAL AUDITS. Authors: Dosch, Robert J. rdosch@business.und.edu Haskins, James P. jhaskins@business.und.edu O'Keefe, Timothy P. tim.okeefe@business.und.edu Source: Information Management Journal. May/Jun2013, Vol. 47 Issue 3, p32-36. 5p. Document Type: Article Subject Terms: *RECORDS management *FINANCIAL statements *AUDITING *DATA integrity *AUDITING standards *BUSINESS records -- Management *OFFICE management *ELECTRONIC data processing Geographic Terms: UNITED States NAICS/Industry Codes: 518210 Data Processing, Hosting, and Related Services 561110 Office Administrative Services 561490 Other business support services Abstract: The article discusses how integrating the records and information management (RIM) process and Generally Accepted Recordkeeping Principles in the financial statement audit process will improve audit objectivity and integrity. It states that RIM professionals have an important role in the audit process as the objectivity and integrity of information are crucial to the quality of audit outcomes. It explores the framework of an external audit in the U.S. which are done in compliance with the General Accepted Auditing Standards. ISSN: 1535-2897 Accession Number: 89184390 ------------------------------------------------- EXPLORING his article proposes that incorporating the records and information management (RIM) function and Generally Accepted Recordkeeping Principles®...
Words: 10808 - Pages: 44
...Supplier Code of Conduct Research In Motion (“RIM”) is committed to conducting its business in accordance with the applicable laws and regulations of the countries in which RIM operates and in accordance with internationally recognized industry standards of business ethics and social and environmental responsibility. This commitment to corporate responsibility extends to our supply chain. We expect our suppliers (“Suppliers”) to comply with the applicable laws and regulations of the countries in which they operate and to conduct their operations in an ethical, socially and environmentally responsible manner and in accordance with this RIM Supplier Code of Conduct (the “Code”) (or its equivalent) and the standards that it references. In selecting and retaining Suppliers, RIM will take into consideration whether a Supplier can in an open and objective manner demonstrate its active pursuit of compliance with the Code. Should a Supplier fail to demonstrate commitment to the Code or fail to implement appropriate corrective actions to improve performance, RIM may choose to suspend making purchases from the Supplier, or terminate its relationship with that Supplier on the basis of contractual breach. The Code is a statement of certain fundamental principles and standards that RIM intends its Suppliers to follow in their conduct of business with RIM. It is not intended to, nor does it, create or transfer any rights (including, without limitation, any intellectual property rights) in...
Words: 2438 - Pages: 10
...Focus Research in Motion (RIM) is one of Canada’s companies that are declared in its US official website to be “a global leader in wireless innovation, [that] revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999” (“Research In Motion”, n.d.). The BlackBerry product line includes the BlackBerry Playbook tablet, BlackBerry smartphone, and software for businesses and accessories. RIM launched the Blackberry smartphone in 1999. Indeed, RIM was a global leader with a strong position in the world market in early 2000s. RIM was first to understand that mobile application had to be simple to use. Company Mission and Vision Every company strives to satisfy its customer needs by implementing the strategies within the company’s mission and vision. A mission statement describes the firm’s objectives of the activities it plans to take. However, the vision statement includes the steps that should be taken to achieve the company’s goals and strategies. RIM’s mission statement states, “To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies” (Ricketts, 2011). To denote furthermore, the mission emphasizes on hiring highly skilled employees that are able to deliver products of value to the customers and achieve competitive advantage. RIM’s vision statement includes the acts to achieve the mission by being well aware of the challenges in the surrounding environment, improving the skills...
Words: 4163 - Pages: 17
