...Case Study 2 – Research in Motion (RIM) Strategic Management of Technology – TM583ON Marian Phillips Research in Motion (RIM) is a Canadian wireless device company which is the designer and manufacturer of the Blackberry Smartphone. Research in Motion was founded in 1984 and is headquartered in Waterloo, Canada. The company also creates solutions for the worldwide mobile communications market including the software that allows the Blackberry Smartphone to provide mobile access to email applications, media and the internet. As a company reliant on its intellectual property, RIM has to be careful. All actions carried out on RIM’s internal network are logged, which means that employee that want to have private conversations should bring in their personal devices. Any conversation on company network whether verbal or written, is transparent and in visibility. Also, to protect its advantage as much as possible, RIM followed a very careful and consistent policy of securing as much patent protection for its products as possible while continuing to push ahead with product development and continuously extending its technology capabilities. RIM has been involved in a series of suits relating to alleged patent infringement. * 2001 – RIM sued competitor Glenayre Electronics for infringing on RIM’s “Single Mailbox integration” patent. The suit was eventually settled. * 2002 – Filed suit against start-up competitor Good Technology and also file additional complaints throughout...
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...Research in Motion (RIM) Abstract Canadian company Research in Motion Limited (RIM) has been on the decline struggling to hold onto market share. Global competition includes Apple's iPhone and smart phones running Google's Android operating system, which contributed to a decline in RIM’s profit and share value hitting a nine year low. Executive shake ups and a strategic plan is to streamline operations includes cutting at least 2,000 jobs worldwide in 2012. Opportunities live for RIM to prevent further stock sell off and devaluation by identifying alternatives and overcoming barriers within the organization. Under the direction of CEO, Thorsten Heins, RIM will redirect focus to the company's core customers and their changing needs. RIIM Overview Research in Motion Limited (RIM) a telecommunications company headquartered in Waterloo, Ontario, Canada is best known as the maker of the Blackberry. RIM designs, manufactures and markets wireless solutions for the worldwide mobile and telecommunications market. In recent months, it has been making headlines for its declining market share and stock devaluation. Driven by a new CEO, RIM has recently announced layoffs, and strategic plans with more changes for the struggling company planned in efforts to spark a turn-around. Research in Motion Limited (RIM) Research In Motion Limited (RIM) is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada. RIM’s portfolio...
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...Research in motion was founded in 1984 by University of Waterloo engineering student Mike Lazaridis and University of Windsor engineering student Douglas Fregin. Research in Motion (RIM) is one of the leading designer and manufacturer of wireless mobile technology. RIM is a pioneer in the handheld E-mail technology and RIM has been very successful with the sales of blackberry wireless platform, the blackberry wireless handheld and software development . Blackberry is widely adopted by corporations for their employees. RIM has also been very successful with Blackberry because of the security of the platform and its encryption. RIM has done a good job so far to protect its intellectual property from its competitor but in the recent years, RIM has faced some challenges. In fact, RIM had been pressured by some countries like Saudi Arabia, Qatar and India to let government of those countries to monitor the Blackberry E-mail platform for potential cyber crimes. (This is a big challenge for RIM because it will be a threat to their intellectual property. This fight is ongoing because RIM absolutely protects their intellectual property and their security advantage over its competitors. RIM has seen some of the competitors take a huge portion of its customers. Companies like Apple with iPhone and Google with Android platform have seriously challenged RIM. The iPhone from Apple is the main rival of Blackberry and according to Geller (2009), “in two years Apple has practically matched...
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...RESEARCH IN MOTION Research In Motion (RIM) had a modest beginning with an ambitious vision. Today, more than 20 years later, that ambition and vision has translated into success. RIM is one of the world’s Leading designers, manufacturers and marketers of solutions for the mobile communications market through development and integration of hardware, software and services. Research in Motion Ltd. is known primarily as the maker and provider of BlackBerry wireless devices and e-mail services. These always-on devices have proven popular with corporations who use them for field service representatives and other mobile employees. RIM’s portfolio of award-winning products now includes the BlackBerry wireless platform, the BlackBerry Wireless Handheld product line, software development tools, radio modems and software and hardware licensing agreements. BlackBerry's service delivers e-mail messages from corporate servers to handheld BlackBerry devices. Some models also have voice capabilities and can function as cell phones. Other advanced features include the ability to visit specific web sites and conduct Internet searches. Key Dates: 1984: Research in Motion Ltd. (RIM) is founded by Mike Lazardis. 1988: RIM begins working on wireless data-only applications . 1996: RIM develops a PCMIA plug-in card for computer-enabled wireless e-mail. 1997: RIM goes public and is listed on the Toronto Stock Exchange. 1999: RIM introduces the BlackBerry personal digital...
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...ACANA Network Vision: To ensured the smooth running of the day to day duties of the organization. Mission: To provide services to ACANA network, and enable Acana employees better served their customers. Strategy: Customer and clients’ relationship, and organization policy. Few months ago, I work for the “African Culture Alliance of North-America” (ACANA), an International Non-Profit, Non-Governmental Organization that provides indoctrination services for all Immigrants, especially African Immigrants on many different levels of activities in an effort to give them a smooth transition into the US society. Also, there was a problem with the organization “Local Area Network” (LAN) that has developed some serious network issues such as: computers infected with viruses, non-functional applications, non-functional Operating System software, and poorly performing workstations. This affected greatly the functions of Acana; therefore, creating extreme difficulties in delivering their chartered to the community. So, to provide the immigrants with good services; ACANA decided to refurbished its Local Area Network (LAN), redesign and implement its LAN, and rebuild the learning center to an appropriate environment to facilitate basic English and computing classes for immigrants. This change was implemented to revitalized ACANA network. Learning Center Site survey Pictures Completed Learning Center Other Services ACANA management incremental innovation provided other services...
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...Research In Motion (RIM)/BlackBerry The case describes competition in the market for smart phones in North America, and the position of one player, Research In Motion (RIM), a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Best known for its line of BlackBerry devices, the company designs, manufactures and markets wireless solutions for the mobile and telecommunications markets. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. Research in Motion (RIM) began as an electronics and computer science consulting business started by Mike Lazaridis and Douglas Fregin in 1984. In 1999, RIM introduced its BlackBerry for corporate e-mail solutions. This Blackberry featured a push system for email delivery where e-mail messages were sent from the user’s personal computer to the Blackberry without dialing in. From 2000 upwards, its revenue skyrocketed and it continued to expand. Within 4 years of inception RIM became the first wireless data technology developer in North America. While RIM started out working with pagers its focus changed to two-way wireless communication around the same time that Jim Balsille joined the company in 1992. In 2003 RIM launched the Blackberry, giving users the first way to take the Internet with them everywhere on their cell phone...
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...MK100- Principles of Marketing February 3, 2013 Research in Motion (RIM) - Blackberry in Decline Week 4 Assignment #1 Blackberry Cell phones have been an established brand and product offering on a global scale by Research in Motion (RIM). Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Research In Motion Limited, (2013) RIM directly competes with several Smartphone companies like Apple, Nokia, and Google’s Android for market share. RIM’s product offerings include the same product that Apple, Nokia, and Google offer the consumer. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry Smartphone’s, and software for businesses and accessories. Research In Motion Limited, (2013) RIM’s blackberry devices were well known for their security and reliability as an email device. The demographics of the current Blackberry target market is composed of mid to upper class buyers aged 30-55 in the professional, executive, and industrial segments. Blackberry devices served the business world with a sturdy, reliable device that offered the business consumer a device that performed many types of business functions. One of these...
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...| RIM and Organizational Change | [Type the document subtitle] | | MGMT 419 | 10/15/2011 | | Research in Motion Research in Motion (RIM) began as an electronics and computer science consulting business started by Mike Lazaridis (current Co-CEO) and Douglas Fregin in 1984. Within 4 years of inception RIM became the first wireless data technology developer in North America. While RIM started out working with pages its focus changed to two-way wireless communication around the same time that Jim Balsille (current co-CEO) joined the company in 1992 (RIM, 2011). Since Research in Motions beginnings in 1984 there have been various organizational changes. This paper will analyze these changes based on internal and external pressures, the various types of changes that occurred, management’s role in these changes, the resistance to these changes and the consequences of the entire change process. This paper will conclude with a summarizing flowchart showing how these changes progressed. Organizational Changes at Research in Motion The period of time that this paper will discuss ranges from January 2010 to present. It is important to note that not all the consequences of the decisions made have become apparent so when looking at results there will be some items that serve as possible outcomes. In January of 2010 Research in Motion had a stock value of $69.30. At this time competitors like Apple were announcing new products such as the iPad. In light of Blackberry’s...
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...In this case we will be talking about the company RIM (Research in Motion) and some of the Challenges they faced to protect their Intellectual Property. Research in Motion is best known as the developer of the Blackberry smartphone. Research in Motion was involved on several Patent Litigation with the different competitors. On 1999 Glenayre Technologies (formerly known as Glenayre Electonics) filed a patent infringement suit against RIM claiming that the Inter@ctive pager line used Glenayre’s power-generation from dual battery process. This litigation caused a delay on RIM’s contract renewal with the BellSouth company and also their quarterly earnings report came with lower than expected results. In order to get new customers RIM signed an agreement with Dell Computer and Dell started selling Blackberry to large corporate accounts. On 2001 RIM replied back to Glenayre filing a suit against them for infringing on RIM’s “Single Mailbox Integration” patent. Research in Motion won this patent and allowed them to collect royalties from other mobile device makers that were planning on utilizing this technology. On 2002 Research in Motion filed the first of four suits against Good Technology for misappropriation of trade secrets, this dispute continued until 2004 where they settled an agreement. Good Technology agreed to pay a sum of money and quarterly licensing fees. Another legal dispute was the patent for the keyboard design against Handspring for its Treo device but...
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...Research In Motion Limited Company Profile Publication Date: 22 Jun 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Research In Motion Limited ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities...
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...Professor Jake Johnson Full Sail University Blackberry’s Pay Per Click Proposal This proposal will present Research In Motion (RIM) with a Pay Per Click (PPC) campaign for the Blackberry product line. The goal of this proposal is to increase Blackberry’s website traffic, use the Pay Per Click campaign to target the consumer segment, and maximize the Return on Investment for Research In Motion. Finally, this proposal will present the results of implementing the Pay Per Click campaign. Company Profile Research in Motion (RIM) is the company behind the Blackberry product line. RIM’s product line includes the Blackberry smartphones, the Blackberry playbook tablet, and software for business, accessories, and Blackberry applications. RIM designs, manufactures, and markets wireless solutions for the mobile communications market (rim.com, 2012). Proposal Before the introduction of Apple’s iPhone in 2008, Research In Motion’s (RIM) was the leader in the mobile communications market. However, in 2012 Apple and Google are outperforming RIM (Yarrow, 2012). In an effort to regain market share and reposition within the mobile communications marker, RIM has decided to pursue the consumer segment in addition to maintaining the enterprise market (blogs.blackberry.com, 2012). According to Research In Motion’s (RIM) 2011 annual report, the company invested 2.4 billion dollars in selling, marketing, and administrative spending. The selling, marketing,...
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...Research in Motion Company limited (RIM) Introduction of the organization Research in motion limited (RIM) (TSX: RIM, NASDAQ: RIMM) is company founded in Canada that deals with telecommunication and wireless devices and has been known for the outstanding developing of Blackberry Smartphone. The company has it is headquarter in Waterloo, Ontario in Canada and they are the main sponsor of RIM park that is situated in the northeast of the city. The company was founded by Mike Lazaridis who until January 23, 2012, was the company co-CEO. He worked alongside Jim Balsilie, who also stepped down from the co-CEO position on January 23, 2012. Before the company produced Blackberry, it was working with RAM Mobile Data and Ericsson in turning Mobitex wireless date into a two-way paging and wireless e-mail network. During their work with the Eriksson Company, they developed Interactive pager 950 that started functioning in 1998. This device was a size of a bar soap and competed very well with Sky Tel two-way paging network that had developed by the Motorola Company (BlackBerry.com, 2010). The Canadian institution and venture capital investors funded its early development in 1995. It did this through placing it in the privately held company. Working Ventures Fund Inc. made a step by investing in the company with five million Canadian dollars. This was to be used to complete the company development of the two-way paging system hardware and software. RIM floated...
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...Case Analysis 2 - Research in Motion - RIM 1. What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. There are multiple examples of the challenges RIM faced to protect its Intellectual Property as well as how those challenges were handled. One such example is RIM vs Glenayre Technologies, Inc. This claim, a response to an earlier suit brought forth by Glenayre, insisted that Glenayre blatantly imitated BlackBerry technology and marketing. Later in 2001, Glenayre's initial 1999 patent suit against RIM was dismissed. In early 2002 RIM and Glenayre agreed to drop their remaining lawsuits and work together to develop a wireless e-mail device that would incorporate Glenayre's messaging software. During this same time, RIM also obtained a U.S. patent called the BlackBerry Single Mailbox Integration patent, which covered technology that gave users the ability to have a single e-mail address on both wireless and desktop systems (http://www.answers.com/topic/research-in-motion-ltd-usa). The patent applied to the system and method that RIM pioneered for redirecting information between a host computer system and a mobile communications device. Another instance in which RIM was forced to protect its Intellectual Property is RIM vs. Handspring (makers...
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...Research In Motion Ltd. (RIM) is a company known primarily for its BlackBerry devices and e-mail services. Throughout the early years of its career, RIM has faced many patent infringement suits regarding their wireless devices but one of them that lasted from 2001-2006 stands out among the herd. This specific case was the one between NTP (New Technologies Products) owner Mr. Campana and RIM’s owner Mr. Lazaridis over wireless e-mail patents. This ongoing battle between companies could have ended as soon as it began, but RIM’s actions dug them into a financial hole and put their customers in a state of panic. Research in Motion was founded in 1984 in Waterloo, Ontario by Mike Lazaridis who always had a passion for inventing (International Directory of Company Histories). Lazaridis from the early age of 8 gravitated toward technology constructing a pendulum clock out of Legos and in high school, built a working computer (Mckenna, Waldie, & Avery). Even in college he was focused and seemed mature for his years. He eventually dropped out of college, however, and started RIM with the backing of friends and family. Their first contract came from General Motors of Canada and for years after that moved from contract to contract. In the early 90’s, RIM became interested in digital wireless devices when Rogers Cantel Mobile Communications Inc, a paging and cellular telephone operator, contracted with them (International Directory of Company Histories). From this point on, RIM...
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...Research In Motion (RIM) commonly known as RIM is an Canadian company is the primarily maker and provider of BlackBerry wireless devices and e-mail services (Roberto, 2010). In 1984, Research in Motion Ltd. (RIM) is founded by Mike Lazardis. The headquarters of the company are in Waterloo, Ontario, Canada (RIM, 2012). Slogan Following is the slogan of RIM: “Love what you do” (BlackBerry, 2012). Company Overview "Research In Motion Limited (RIM) is the company behind the BlackBerry product line" (RIM, 2012). RIM is a designer, producer and marketer of wireless solutions in the worldwide mobile communications market and revolutionized the mobile industry with launch the BlackBerry smartphone in 1999 (RIM, 2011). The company was founded by Mike Lazaridis and RIM was established in 1984, while Lazaridis was studying at the University of Waterio, Ontario (RIM, 2011). There are approximately 16.000 employees in the company and the company's approximately 5000 employees work in the R&D department, in Europe, Canada and the U.S (RIM, 2011).Since 1996 the company has been developed and grown and RIM the world's fastest growing company became the cover on the Fortune magazine in August 2009 (RIM, 2011). Approximately 150 million BlackBerry smartphones sold in 2011 (RIM, 2011).Blackberry smartphones are the top-selling smartphones in the US (Maisto, 2012). Mission Statement RIM's mission is to make BlackBerry smartphones and other products became the most popular around the world...
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