to a greater target audience within the horse-riding community. Some benefits identified include increased business efficiency, reduced operations cost, providing additional convenience to customers and expanding the company’s current customer base. On the other hand, the report will highlight the challenges that the business might face in the technological and managerial aspects; such as security issues, the cost involved in installing accompanying soft wares and the level of convenience in using an E-commerce system for Miss Walters. Therefore, Miss Walters needs to be alert of the changes that occur in her customer’s taste and preferences using the database system created which enable her tto a greater target audience within the horse-riding community. Some benefits identified include increased business efficiency, reduced operations cost, providing additional convenience to customers and expanding the company’s current customer base. On the other hand, the report will highlight the challenges that the business might face in the technological and managerial aspects; such as security issues, the cost involved in installing accompanying soft wares and the level of convenience in using an E-commerce system for Miss Walters. Therefore, Miss Walters needs to be alert of the changes that occur in her customer’s taste and preferences using the database system created which enable her tto a greater target audience within the horse-riding community. Some benefits identified include increased business efficiency, reduced operations cost, providing additional convenience to customers and expanding the company’s current customer base. On the other hand, the report will highlight the challenges that the business might face in the technological and managerial aspects; such as security issues, the cost involved in installing accompanying soft wares and the