...Prototype Riordan Manufacturing wants to redesign the organization’s website. According to Apollo Group, Inc (2013), Riordan Manufacturing Inc. is a “global plastic manufacturing company owned and operated by Riordan Industries, a Fortune 1000 enterprise.” The organization produces plastic beverage containers at its Albany, Georgia, plant; custom plastic parts in Pontiac, Michigan; plastic fan parts in Hangzhou, China. The San Jose, California, headquarters are also home to the company's research and development. Riordin Manufacturing would like to expand and improve the quality of the organization’s website. The design of Riordan Manufacturing Inc.’s website is an admirable first stage of a purposeful website. There are improvements that are necessary for the website to be successful. Some of the improvements consist of the online features and resources that the company already has incorporated in the website. After carefully evaluating and improving the website, Riordin Manufacturing will have a purposeful website. Website Evaluation Riordan Manufacturing Inc. aims to generate and improve the online business by directing more traffic to her website. The main purpose for this website is to keep the customers, suppliers, and vendors updated with current information about their orders. This information includes the precise time that the processing facility receives the customers’ orders, when those orders process, the approximate times the orders ship, the carrier, and how long...
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...(Apollo Group, Inc., 2006). They have taken the lead for the past 20 years in their design of products such as plastic bottles, fans, heart valves, and medical stents. As the company has expanded over the past few years, their business systems have expanded as well. This review analysis will identify existing system and subsystems for Riordan Manufacturing, Inc., and provide recommended system solution software, hardware and applications to improve current business processes and standards. Home Page Optimization In view of Riordin’s electronic information presence, the Web site Home page displays a meaningless banner that lends the company to twentieth-century technology. It provides no Web market presence. Optimization of the Riordin Web site Home page needs to be the focal point of their business system and sub-system upgrade. Now, companies have realized that database driven Web sites add new value and build a strategic advantage through better use of the internet and E-commerce. In the book, Marketing: An Introduction, the authors (Armstrong, G., & Kotler, P., 2011) define “the seven Cs of an effective Web site design” as: ● Context: the site’s layout and design ● Content: the text, pictures, sound, and video that the Web site contains...
Words: 3654 - Pages: 15