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Risk Faced by Sony

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5) Other than risk of competitors that Sony is facing, what other risk are Sony facing?

Other than risk from competitors, Sony also faces risk such as investment in R&D does not yield the expected result as preferences of customer is changing rapidly and Sony is not able to catch up with the progress fast enough to produce product that fits the wants of consumers all over the world. The low prices and technological innovation of competitors that ahead of Sony might cause Sony inability to catch up and produce new and competitive products and services in a timely manner.

Other risk that Sony is facing is also financial risk as there are continuously implementing restructuring initiatives on their investment plan such as realignment of its manufacturing sites, reallocation of its workforce and reduction of employees. These transformations are costly but they might not attain their objectives and if these initiatives are not realized as scheduled it will not only affect the level of profitability but also worsening the conditions of Sony because of market conditions.

Foreign exchange rate fluctuation is also one of the risks that Sony might face and can affect Sony’s operating results and financial condition because many of Sony’s products are sold in many countries. Sony’s material cost, cost of procurement of parts and components, and cost of outsourced manufacturing services are incurred in USD and Yen. Sony’s electronics businesses, R&D and headquarters overhead costs are incurred in Yen. Foreign exchange rate fluctuations may impact Sony’s operating results if Yen’s value weakens against USD. Another reason is because all of Sony’s subsidiaries’ incomes are prepared by translating the local currency of the operating country into Yen because headquarter of Sony is in Japan.

Sony is subject to the risks of operations in different countries as Sony’s

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