Global marketing strategies Chapter 1 Introduction to global marketing
Question for discussion 1. Expalin the scope for global marketing. * Global marketing is a process of conceptualizing and then conveying a final product or service worlwide with the hopes of reaching the international marketing community. In today business world the scope of global marketing is extending far and wide all over the world. The good and servies developed in one place can be extended to all over the world through global marketing, for eg. Coca-cola which is also the world largest soft drink company in the world has use the benefit of global marketing .
In the same way mac donald which is the world largest chain of fast food resturant enjoy the benefit of global marketing.
Global markeing is especially important to those companies that provide good and servies that have a universal demand such as automobiles, soft dring and fastfood. Different strategies are implemented based on the region to make the best use of global marketing for example the menu at mac donald varies based on the location of the resturant. The company focuses on marketing popular items within the country.
In today world whole range of service industries are involved in global marketing for eg, banks, airlines, hotel chains, consulting companies, major advertising agencies and many more market their service worldwide. So the scope of global marketing is unlimited.

2. How and why does global marketing differ from domestic marketing? * A domestic market is a financial market where its trades are aimed toward a single market. A domestic market is also referred to as domestic trading where marketing is aimed at a single market, in domestic market the firm faces only one set of competitive, economic and market issues and essentially most deal with only one