...Collaboration Is the Key to Success For companies to achieve the big benefits RFID technology offers, they will need to work with supply chain partners. The time to start? Now. By Bob Violino Jan 16, 2005—By Mark Roberti Now that the EPC is being adopted by leading retailers in the United States and Europe and by the U.S. Department of Defense, collaboration has become critical. Many of the big benefits EPC offers—cutting out-of-stocks, slashing inventory throughout the supply chain, reducing counterfeiting, and automating shipping and receiving—can be achieved only if companies work together, share data and develop standardized business processes. But there are obstacles to collaboration, including competing corporate agendas, competitive issues and cultural inhibitions about sharing information. The companies that overcome them will likely benefit most from EPC technology. “You can optimize your operation within your own four walls and achieve some efficiencies, but collaboration is the key to getting some of the bigger benefits that EPCpromises,” says Bob Mytkowicz, manager of customer, order, and logistics systems for Gillette in North America. By far the biggest benefit for both retailers and manufacturers is reducing the number of times a product is not on the shelf when a customer comes in to buy it. Linda Dillman, Wal-Mart’s CIO, says knowing what’s in the back of the store is the single most important type of information her company will get fromRFID, because...
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...Reconnecting to a Forgotten River An Ecological Solution Design Thesis | Aaron Hanson Reconnecting to a Forgotten River A Design Thesis Submitted to the Department of Architecture and Landscape Architecture of North Dakota State University By Aaron Hanson In Partial Fulfillment of the Requirements for the Degree of Bachelors of Landscape Architecture Primary Thesis Advisor Thesis Committee Chair May, 2012 Fargo, North Dakota Ma, 0 2 y2 1 table of contents abstract problem statement statement of intent narrative user/client description major project elements site information project emphasis plan for proceeding previous studio experience theoretical premise research case studies climate data historical context project goals site analysis an ecological solution personal identification reference list 5 6 7 8 9 10 11 - 12 13 14 15 16 - 34 35 - 58 59 - 65 66 - 71 72 73 - 88 89 - 108 109 110 - 111 abstract Waterways are a vital and productive resource to our environment. Rivers provide a variety of amenities and services to communities across the world such as drinking water, food, travel, recreation, wildlife habitat, connection to place, aesthetic appeal, economic development, etc. This thesis project examines the importance of the Mississippi River to its urban community and how riverfront design can function as a unifying element for the city center and its ecosystem. Over half of the world’s future population will be living in urban environments...
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...CITY GOVERNMENT OF NAGA City Planning and Development Office Comprehensive Development Plan, 2011-20 RESOLUTION ADOPTING THE CDP Resolution No. 2011-___ “ADOPTING THE 10-YEAR COMPREHENSIVE DEVELOPMENT PLAN OF THE CITY OF NAGA” Whereas, the Comprehensive Development Plan (CDP) sets the city government’s strategic directions for the next 10 year action and details its priority sectoral and cross-sectoral programs and projects consistent with the vision for “Maogmang Naga”; Whereas, the formulation of the CDP involved the participation of various stakeholders in the community in its various stages, from visioning, situational analysis, and the development of policy responses and interventions to development challenges facing city; Whereas, the CDP represents the collective aspiration, needs and priorities of the local society and therefore enjoys broad-based support; Whereas, the CDP is the city government’s call to all its constituents, resource institutions and stakeholders, both in and out of Naga, to be its proactive partner in the city’s continuing progress and sustainable development; Now therefore, on motion duly seconded, be it Resolved, as it is hereby resolved, to adopt the Comprehensive Development Plan, 2011-20, of the City of Naga. ii FOREWORD Naga, the “Heart of Bicol” that aspires to become a happy place for its people, is at the crossroads. The fastest growing city in Bicolandia, it faces the internal challenge of maintaining high level of human...
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...Additional Tools, Techniques and Dilemmas This document includes the cases and articles listed below in italics. You may find some of the principles described in the articles useful in doing your analysis of the cases. Velasquez, Distributive Justice Rich Dead, Poor Dead Kelo vs. City of New London _____________________________________________________________________________ Distributive Justice Manuel Velasquez Questions of distributive justice arise when different people put forth conflicting claims on society's benefits and burdens and all the claims cannot be satisfied. The central cases are those where there is a scarcity of benefits such as jobs, food, housing, medical care, income, and wealth-as compared to the numbers and the desires of the people who want these goods. Or (the other side of the coin) there may be too many burdens - unpleasant work, drudgery, substandard housing, health injuries of various sorts-and not enough people willing to shoulder them. If there were enough goods to satisfy everyone's desires and enough people willing to share society's burdens, then conflicts between people would not arise and distributive justice would not be needed. When people's desires and aversions exceed the adequacy of their resources, they are forced to develop principles for allocating scarce benefits and undesirable burdens in ways that are just and that resolve the conflicts in a fair way. The development of such principles is the concern of distributive...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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