EXPORT MANAGEMENT
ASSIGNMENT 1

EXPORT DEVELOPMENT PLAN

Summited by
Nguyen Thi Lien Huong
MSc International Business Management
Student Number: 22045933

Main body word count: 1,665

CONTENTS Introduction………………………………………………………………………1. Business and market environment…………………………………………….1.1. Definition……………………………………………………………….1.2. Understanding the environment of a target market…………………….2. Market segmentation and distribution channels……………………………..2.1. Market segmentation……………………………………………………2.2. Distribution channels………………………………………...................3. Financial issues, Export Practicalities and Technicalities……………………Conclusion………………………………………………………………………….References………………………………………………………………………….. | 344577881011 |

INTRODUCTION
When national economies are more open and trade is increasing both in volume and geography, exporters should recognize huge potential to develop their business. To achieve success in the international market, the initial step is to understand what is important to consider before implementing export strategy. In that context, this assignment aims to provide basic insights that exporters need to take into account.
The assignment consists of three main parts focusing on three topics: * Business and market environment * Market segmentation and distribution channels * Financial issues, export practicalities and technicalities

In each part, there will be definitions and explanation about the concepts. The assignment also suggests what information exporters should collect to perceive these concepts properly. Some practical evidence and cases will be included.

1. Business and market environment
1.1. Definition
Kew and Stredwick (2008, p4) define one simplest meaning of 'environment', which is "anything outside an organization that may affect its present or future activities". However, according to Mellahi et al