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Submitted By Amitshah
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SPSS – 2010

The 7-steps to testing of hypothesis- 1. State the null and alternative hypotheses 2. Choose/state the level of significance (i.e. alpha value which is generally 0.05) 3. Choose/state the sample size, n. Larger samples allow us to detect even small differences between sample statistics and true population parameters. 4. Choose the appropriate statistical technique and test statistic to use (Z or t). 5. Determine the critical values that divide the regions of acceptance and non-acceptance. 6. Perform the test and find the test statistic for further evaluation. 7. Evaluate the findings and state your conclusion regarding the test conducted.

Q.2b) Ho- There does not exists any preference among the different brands of potato chips
Ha- There exists a preference among the different brands of potato chips
Friedman’s test is used for finding whether there is preference among brands or no. Since p value (0.000) is less than 0.05, the test conducted for preference is valid. There exists a preference for potato chips among the consumers.
Conclusion- 1st preference-Lays (mean rank-1.56) and Last preference-Pringles (mean rank-4.04)….

Q.3b) Ho- TOMA and age group are independent of each other
Ha –TOMA and age group are dependent on each other
We use Chi-square test to test the dependency of two variables.
Since p value (0.005) is less than 0.05, we Reject Ho. Therefore, we can conclude that TOMA and age group are dependent on each other or say that TOMA is a function of age group.
Fame Adlabs is the most remembered multiplex by various age groups, having a frequency of 31 respondents. The 2 close competitors of Fame Adlabs are Cinemax having 22 respondents & PVR having 20 respondents.

Q.4b) Ho- The mean age of persons having different political affiliations is equal
Ha - The mean age of persons having different

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