Premium Essay

Robert Mondavi Swot Analysis

In:

Submitted By chanyukshan
Words 907
Pages 4
Executive Summary & SWOT Analysis of Robert Mondavi and Wine Industry
By
Bilal Quadri

Brad Ufkes

Katie Leeb

Shane Miller

Saswat Tripathy

George Brown College

HOST – 4113 International Culinary Strategies
Professor James Smith
Thursday, March 31, 2011
Executive Summary
Since 1966 Robert Mondavi has been creating innovative wines and today is one of the world’s finest brands valued at $600 million. Due to the recent economic downturn, Mondavi and general wine sales have slowed forcing the global wine industry to consolidate. Industry consolidations began to occur to New World producers by premium wineries purchasing or merging with rivals, jug wine producers’ acquiring premium wineries in order to keep pace with changing consumer tastes, and lastly alcoholic beverage firms diversifying into the premium wine market. Despite these types of consolidations Mondavi remained an independent company relying on the U.S. market for sales. While competitors spent money pursuing acquisition strategies, Mondavi chose to focus on the organic growth of its popular premier brands.

Today the global wine industry reports retail sales ranging from $130 to $180 billion in the classifications of: jug or commodity, popular premium, super premium, ultra, and luxury wines. In the United States, jug wine sales had declined approximately 3% per year over the last 10 years, while premium wines increased 8% to10% annually. A shift toward high quality premium wines is occurring in many wine producing countries such as the United Kingdom, while Europe still consumed a great deal of table wine. Currently 4 firms account for 75% of wine sales in Australia, while 20 firms controlled 75% of the U.S. wine industry, and the European market remained highly spread apart by region.

New World wine producers invested heavily in technology to create a consistency of

Similar Documents

Premium Essay

Robert Mondavi Swot

...Malko Ebers / Simon Wied SWOT Analysis Robert Mondavi and the Wine Industry Seminar paper Dokument Nr. V27469 http://www.grin.com/ ISBN 978-3-638-29511-6 9 783638 295116 Midterm Group Project Robert Mondavi & The Wine Industry SWOT Analysis Course Strategic Management: Concepts & Cases Chair of Management, especially Strategy and Leadership University of Konstanz - Summer Term 2004 by Malko Ebers Simon Wied Malko Ebers, Simon Wied II Structure 1. Introduction ............................................................................................................... 2. Opportunities vs. Threats: Analysis of the environment the Robert Mondavi Company is settled in ................ 2.1 Global environment ............................................................................................ 2.2 The US wine industry – an overview ................................................................. 2.3 Competitive forces in the US wine industry ...................................................... 2.3.1 Potential entrants ....................................................................................... 2.3.2 Bargaining power of buyers ...................................................................... 2.3.3 Bargaining power of suppliers .................................................................. 2.3.4 Closeness of substitutes to the industry’s products ................................... 2.3.5 Intensity of rivalry among...

Words: 6310 - Pages: 26

Premium Essay

Robert Mondavi and the Wine Industry

...Autumn   15   ROBERT  MONDAVI  WINE  INDUSTRY   Dougal  POGET  &  Caroline  MULHAUSER               U N I V E R S I T Y   O F   A P P L I E D   S C I E N C E   -­‐   G E N E V A   H A U T E   E C O L E   D E   G E S T I O N   –   G E N E V E     Mondavi  Wine  Industry  –  Case  Study   Dougal  Poget  &  Caroline  Mulhauser     TABLE  DES  MATIERES   1.  Read,  reflect  on  and  analyze  the  company  situation  within  the  context  of  a   changing  wine  industry.  ................................................................................................................  4     2.  Think  about  an  outline  all  of  the  external,  internal,  competitive,  market,  and   consumer  factors,  changes  and  trends  affecting  Mondavi  in  their  business  model.  5   External  factors:  .........................................................................................................................................  5   Internal  factors  (Integration  level)  ......................................................................................................  5   Competition  ..............................................

Words: 3781 - Pages: 16

Premium Essay

Tvm Hallwines

...HALL Wines Napa Valley and Sonoma, California GROUP 16 Chad Burns Ryan Carlson Maurilio Cometto Kathryn Hall BERKELEY COLUMBIA MBA MARKETING STRATEGY CASE PROFESSOR NOEL CAPON SUMMER 2006 Table of Contents The individuals in connection with this report are: Berkeley Columbia MBA Summer 2006 Group 16: Chad Burns Mauriilo Cometto Ryan Carlson Kathy Hall Page Executive summary Preamble: Introduction to Hall Wines Headlines Situational awareness Market overview Customer insight Competition and complimenters Market strategy Achieving differentiation Market segmentation Branding strategy Implementation plan Marketing offer Distribution plan Metrics for success Appendices 75 102 119 123 46 53 71 14 26 32 2 4 1 Executive summary Preamble: Introduction to Hall Wines HALL is a relatively young winery in startup mode. HALL is comprised of two wineries located in St. Helena and Rutherford, Napa Valley, California. In addition to the two wineries, vineyard land is located in other parts of Napa and Sonoma counties. A total of five primary vineyards are owned by HALL. HALL is not yet profitable. Current case production of all HALL Wines approximated 8,500 cases in 2005 with 47,000 cases projected in 2010. Company overview HALL is the dynamic Napa Valley vision of Craig and Kathryn Hall created in 2002 as a showcase for both their exceptional new wines along with their extensive vineyard holdings. The Halls have sought first and foremost to craft wines of uncompromising...

Words: 26398 - Pages: 106

Free Essay

Insights Into the Food, Beverage,

...Insights into the Food, Beverage, and Consumer Products Industry GMA Overview of Industry Economic Impact, Financial Performance, and Trends The Grocery Manufacturers Association (GMA) represents the world’s leading branded food, beverage, and consumer products companies. Since 1908, GMA has been an advocate for its members on public policy issues and has championed initiatives to increase industrywide productivity and growth. GMA member companies employ more than 2.5 million workers in all 50 states and account for more than $680 billion in global annual sales. The association is led by a board of member company chief executives. For more information, visit the GMA website at www.gmabrands.com The Food Products Association (FPA) is the largest trade association serving the food and beverage industry in the United States and worldwide. FPA’s laboratory centers, scientists, and professional staff provide technical and regulatory assistance to member companies and represent the food industry on scientific and public policy issues involving food safety, food security, nutrition, consumer affairs, and international trade. For more information, visit FPA’s website at www.fpa-food.org The member firms of the PricewaterhouseCoopers network (www.pwc.com) provide industry-focused assurance, tax, and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 130,000 people in 148 countries across our network work collaboratively...

Words: 24438 - Pages: 98

Free Essay

Wrgqerg

...OTHER BOOKS BY D. A. BENTON Lions Don’t Need to Roar How to Think Like a CEO The $100,000 Club Secrets of a CEO Coach HOW TO ACT LIKE A 10 Rules for Getting to the Top and Staying There CEO M C G R AW- H I L L SAN FRANCISCO LISBON WA S H I N G T O N , D. C . MADRID AU C K L A N D D. A. BENTON N E W YO R K B O G OT Á MILAN C A R AC A S LONDON NEW DELHI MEXICO CITY SINGAPORE MONTREAL S A N J UA N SYDNEY T O K YO TO RO N TO McGraw-Hill abc Copyright © 2001 by Debra A. Benton. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-137459-0 The material in this eBook also appears in the print version of this title: 0-07-135998-2. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales...

Words: 58501 - Pages: 235

Premium Essay

Marketing Real People, Real Choices

...c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook...

Words: 227255 - Pages: 910