The main idea in the text “Agnotology: A missing term to Describe the cultural Production of Ignorance (and its study)” by Robert N. Proctor is about the study of ignorance and how the knowledge of ignorance can keep people from believing false information from politics or the media. One example the text uses is cigarette commercials and how they use rhetoric to get people to buy them. “As Tobacco Institute VP Panzer put it in a 1971 memo, the industry’s goal was to create ‘doubt about the health charge without actually denying it.” (Proctor 18). Proctor then goes on to say if you give people enough doubt they will eventually believe the false “truth”. He divides ignorance into three types: the first being native state, the second as a lost