...Marketing Plan of Robi Axiata Ltd. [pic] “Marketing Plan of Robi” Course title: Marketing Management Course code: MKT-331 Submitted To: Mr.Nur-E-Alam Siddique Lecturer, Faculty of Business ASA University Bangladesh Submitted By : Section-6E Name ID Kazi Md. Sarwer Rahman 091-12-0141 Md.Siddikur Rahman 091-12-0147 Md. Golam Rabby 091-12-0148 A.R. Ferdous 091-12-0150 Md. Abu Sayeed Mia 091-12-0158 Date of Submission: October 22, 2011 [pic] Letter of Transmittal October 22, 2011 Mr.Nur-E-Alam Siddique Lecturer Faculty of Business ASA University Bangladesh SUB: SUBMISSION OF THE REPORT. Dear Sir, It’s a great pleasure for us to submit the report titled “ Marketing plan of Robi Axiata Ltd.” under your great consideration and help. We find this report as an interesting one when we were engaged in preparing this report. We are very much hopeful that this report will meet the criteria of yours and help us in gathering a huge knowledge on that particular sector. The Assignment deals with several important aspects on the particular mobile company. The issues include the study of the current growth in company, the trends and policies undertaken by the Robi. We are grateful...
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...know what are the major elements of recruitment and selections process and how these processes are conducted. • To know how this company forecasts its employee needs. Scope: This report is about the whole HR activities of Robi Axiata Ltd. The mixture of practical and theoretical portions about the HR strategy, Job analysis, Recruitment and Selection process and demand supply forecasting are discussed here. This report gives a broad idea about the methods and techniques used in HR planning. Moreover how this company improves and cope up with the change of the external environment are also presented. Methodology: Primary Sources: The primary source of collecting data for making this report was taking a face to face interview of an HR official. We took a list of questions and got answers by asking him directly. Secondary Sources: The secondary sources of information collection were different websites, magazines, journals, books and other relevant sources. Both primary and secondary data sources were used to generate this report. Primary data sources are questionnaire and talking with professional personnel. The secondary data sources are different published reports, manuals, price updates and different publications of “Robi”. Limitations: The main limitation we faced while making this report was limitation of information. Some of...
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...ASA University Review, Vol. 5 No. 2, July–December, 2011 Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: A Comparative Study S. M. Akterujjaman* Md. Rouf Biswas* Md. Nur-E-Alam Siddique** Abstract The last decade has brought the first wave of the truly mobile generation which is built around mobile phones, short messaging service (SMS), and portable electronic assistants. The mobile communications industry has been one of the most flourishing sectors within the ICT industry and, in general, within the economy. Grameenphone and Robi are the biggest mobile phone operators in our country and their contribution is very great to our economy. The prime objective of the study is to compare the performance between Grameenphone and Robi in the telecommunications sector of Bangladesh. This study is based on the basis of both primary and secondary data. The primary data were collected from relative mobile phone companies’ customers from Khulna city. Total 200 customers (100 customers of Grameenphone and 100 customers of Robi) were surveyed through the judgmental sampling method with questionnaire from March to June 2011. The questionnaire consisted of 25 questions. After collection of primary data, hypotheses were formulated and paired samples T-test was used to test the hypotheses with 0.05 level of statistical significance. The statistical computer package SPSS version 16.0 was used to analyze the data. The recommendations were provided based on the findings...
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...they have available in their hand. TM International (Bangladesh) Limited is formed a huge demand in this sector. The company known as ROBI across the country has more than two million subscribers both in prepaid and postpaid forms. 1.1 Introduction of the report Each professional degree needs practical knowledge of the respective field of discipline to be fruitful. Our BBA program also is similar, relating to the exchange of theoretical knowledge into the real life practical situation. The report entitled “Mobile Services in Bangladesh: A case study on ROBI”. The main purpose of the preparation of the report understands the practical knowledge about marketing mix, STP and the SWOT analysis. During the course, we were under the supervision and guidance of Ms Husna Ara, Faculty of Business Studies, East West University-Bangladesh. 1.2 Objectives of the report Main Objective: The main objective of this study is to prepare a paper on the specified topic implementing the knowledge that has been gathered over the semester at the East West University-Bangladesh. Specific Objective: The Objectives of this report are:- • To give a clear idea about the company-Robi (Axiata Bangladesh Limited). • To understand the SWOT & 4P processes involved with the ROBI • To identify the image of customer about ROBI. 1.3 Methodology Project Design: At first we got...
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...------------------------------------------------- The Monetary Policy of Bangladesh Introduction The policy adopted by the central bank for control of the supply of money as an instrument for achieving the objectives of general economic policy. With the shifts of the policy stance of the government in various phases, necessary adjustments were made in the country's monetary policy. The principal function of the Department is to help the bank in the formulation of monetary and credit policies and also to assist it in discharging its duty as adviser to the Government on economic and financial matters. To this end, the department keeps the top executives of the bank fully informed of latest economic development both at home and abroad, in a regular and systematic manner. For this purpose the Department keeps a close watch on trends in the domestic economy as well as on international economic developments with particular reference to monetary, fiscal and trade problems and policies. Domestic and international economic developments are brought within the compass of comprehensive reports and reviews which are submitted for perusal of the Governor, Deputy Governor, and Senior Executives of the bank, as also the bank’s Board of Directors. Monetary Policy Monetary policy is the term used by economists to describe ways of managing the supply of money in an economy. Monetary Policy is the management of money supply and interest rates by central bank to influence...
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...The World Trade Organization (WTO) Introduction The World Trade Organization (WTO) is an organization that intends to supervise and liberalize international trade. The organization officially commenced on January 1, 1995 under the Marrakech Agreement, replacing the General Agreement on Tariffs and Trade (GATT), which commenced in 1948. The organization deals with regulation of trade between participating countries; it provides a framework for negotiating and formalizing trade agreements, and a dispute resolution process aimed at enforcing participants' adherence to WTO agreements which are signed by representatives of member governments and ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous trade negotiations, especially from the Uruguay Round (1986–1994). The organization is currently endeavoring to persist with a trade negotiation called the Doha Development Agenda (or Doha Round), which was launched in 2001 to enhance equitable participation of poorer countries which represent a majority of the world's population. However, the negotiation has been dogged by "disagreement between exporters of agricultural bulk commodities and countries with large numbers of subsistence farmers on the precise terms of a 'special safeguard measure' to protect farmers from surges in imports. At this time, the future of the Doha Round is uncertain." Subject to formal ratification of the three most recent members, the WTO has 157 members,[7] representing...
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...Australian Journal of Business and Management Research Vol.1 No.5 [44-49] | August-2011 IMPACT OF CONFLICT MANAGEMENT ON CORPORATE PRODUCTIVITY: AN EVALUATIVE STUDY Obasan Kehinde , A Department of Business Administration, Olabisi Onabanjo University, Ago – Iwoye. Ogun – State, Nigeria. Email: obasankehinde@yahoo.com ABSTRACT A wide divergence of opinion exists on the source and effect of conflicts on corporate productivity and the effectiveness of the various strategies available for managing them. It has been argued by some that conflicts are signs of a vibrant organization while others contend it is destructive and capable of retarding stability and profitability of organizations. Using a student t distribution to test the significance of response and purposive sampling technique to administer a self-design questionnaires to 50 respondents cutting across all cadres of staff of First Bank of Nigeria Plc.,(Lagos Branch), revealed that the main sources of conflict in the organization relate to perception and value problems. The specific issues bother on employee compensation and welfare while managers prefer the compromise, problem solving and dominating strategies to minimizing the incidence of organisational conflicts. Based on the findings of the study, it was recommended that strategies which promote industrial democracy should be chosen by management as the preferred option in dispute resolution. In addition, the ideal level of conflict resolution required to attain...
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...Internship Report “Recruitment and Selection Process “ Of Robi Axiata Ltd. Submitted to, Afsana Akhtar Assistant Professor BRAC Business School BRAC University Submitted by, Upama Khayer , I.D.-07304103 BRAC Business School BRAC University. Submitted on, 05 December, 2010 Letter of Transmittal December 05, 2010 Ms. Afsana Akhtar Assistant Professor BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam, With great pleasure I submit my Recruitment and Selection process report on “Robi Axiata Ltd.” that you have assigned to me as an important requirement of BUS-400 course. I have found the study to be quite interesting, beneficial & insightful. I have tried my level best to prepare an effective & creditable report. The report contains a detailed study on Recruitment and Selection process & a look at how it is done in the practical world. Here we have gathered information through different sources such as websites and actual interviews from my Supervisor of “Robi Axiata Ltd”. I also want to thank you for your support and patience for me and I appreciate the opportunity provided by you through assigning me to work in this thoughtful project. Yours sincerely, ________________ Upama Khayer (ID #07304103) Acknowledgement First of all, I would like to thank my Advisor Ms. Afsana Akhtar for her untiring guidance, help, effort, and suggestion. Really I am thankful to her. Without her direct guide this report couldn’t be possible. A very dynamic personality...
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...Case Presentation On TELECOMMUNICATION IN BANGLADESH & 3.5G APPROACH OF ROBI AXIATA LTD. Name: Bijoy Mohajan ID: 3-11-21-050 Subject: International Marketing Telecom Market in Bangladesh The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in last decade. In 1996 Bangladesh had made a breakthrough in their communication sector by introducing Mobile telecommunication system. Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of Bangladesh. It is the only CDMA (Code division multiple access) network operator in the country. By 1996 it was named as Pacific Bangladesh Telecom Limited (PBTL) and launched the brand name “Citycell Digital” to market its cellular products. Grameenphone a GSM (global system of mobile communication)-based cellular operator has started operations on March 26, 1997. Aktel was the third mobile phone operator in Bangladesh launched in early 1998. Mobile...
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...1. Introduction Robi formerly known as Aktel is the third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010. Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity...
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...ASA University Review, Vol. 5 No. 2, July–December, 2011 Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: A Comparative Study S. M. Akterujjaman* Md. Rouf Biswas* Md. Nur-E-Alam Siddique** Abstract The last decade has brought the first wave of the truly mobile generation which is built around mobile phones, short messaging service (SMS), and portable electronic assistants. The mobile communications industry has been one of the most flourishing sectors within the ICT industry and, in general, within the economy. Grameenphone and Robi are the biggest mobile phone operators in our country and their contribution is very great to our economy. The prime objective of the study is to compare the performance between Grameenphone and Robi in the telecommunications sector of Bangladesh. This study is based on the basis of both primary and secondary data. The primary data were collected from relative mobile phone companies’ customers from Khulna city. Total 200 customers (100 customers of Grameenphone and 100 customers of Robi) were surveyed through the judgmental sampling method with questionnaire from March to June 2011. The questionnaire consisted of 25 questions. After collection of primary data, hypotheses were formulated and paired samples T-test was used to test the hypotheses with 0.05 level of statistical significance. The statistical computer package SPSS version 16.0 was used to analyze the data. The recommendations were provided based...
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...INTERNSHIP REPORT ON “Standards and effects of Employee Satisfaction At Axiata Limited” SUBMITTED TO: Ms. Syeda Shaharbanu Shahbazi Senior Lecturer BRAC Business School BRAC University SUBMITTED BY: Sabrina Nasser Lya BRAC Business School ID: 06204008 BRAC University Date of Submission: December 07, 2010 Date: Decemember 07 2010 Ms. Syeda Shaharbanu Shahbazi Senior Lecturer BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, I am hereby submitting my Internship Report, which is a part of the BBA Program curriculum. It is great achievement to work under your active supervision. This report is based on, “Standards And Effects of Employee Satisfcation At Robi Axiata Limited”. I have got the opportunity to work in Robi Axiata Limited in “Implementation Department” under Technology Division for twelve weeks, under the supervision of Mr. Mahmud Hasan Faruquee, Manager SPI, Technical Division. This project gave me both academic and practical exposures. First of all I learned about the organizational culture of a prominent Telecommunication organization of the country. Secondly, the project gave me the opportunity to develop a network with the corporate environment. I shall be highly obliged if you are kind enough to receive this report and provide your valuable judgment. It would be my immense pleasure if you find this report useful and informative to have an apparent perspective on the issue. Sincerely Yours ------------------------------- ...
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...TERM PAPER: ORGANIZATIONAL BEHAVIOR MODEL IN THE CONTEXT OF TELECOM SECTOR IN BANGLADESH March 20,2015 Rumana Afroze Senior Lecturer Management-251 Department of Business Administrations East West University Subject: Term Paper on” OB model in the context of Telecom sector in Bangladesh”. Dear Madam, It is an opportunity for us to submitting the report on “OB model in the context of telecom sector in Bangladesh” to you. We think that this is quite challenging for us in many aspects, but it was a good experience for us to learn something new which will help us to improve our skills. When we worked on this report we strictly followed on the topic and tried to give our best effort to collect all information. For making an excellent term paper we collect much information from books, journals, articles and internet. We are thankful to you for giving us the opportunity to do an assignment on this topic. This report gives us some new experience which will help us for our future life Truly yours, ______________________ Aftab Uddin Niloy Natasha Khan 2012-2-14-062 2013-1-13-010 Asma-ul-Husna(Sanju) Sharmin Alam 2013-1-10-024 2013-1-10-113 Md. Tanvir Ibn Aftab 2012-3-10-153 Address: Plot:A/2,Jahurul Islam City, Aftabnagar, East West...
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...Customer Service in Robi EXECUTIVE SUMMARY: This report is prepared on the basis of my three-month practical experience at RobiAxiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. RobiAxiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. RobiAxiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but he focus is given more on the level of employee satisfaction in Technical Division as I only got the opportunity to work in this division. The report mentions about the facilities and benefits RobiAxiata Limited provides to their employees. A research is conducted to draw a conclusion on the effects of these facilities and benefits. The result that is found is quite considerable. However RobiAxiata Limited should work a lot to convince and sustain their existing employees. The result of the research is described in details in this report in the later chapters...
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...satisfaction and Firm’s productivity of ROBI Telecom [pic] [pic] Report On HRM practices on job satisfaction and firm’s productivity of ROBI Telecom SUBMITTED TO Md. Atiqur Rahman Sarker Lecturer, Department of Business Administration East West University, Bangladesh SUBMITTED BY |Name of the students |ID No. | |Mahmudur Rahman |2009-2-13-030 | |Muhammad Rifat Iqbal |2009-2-10-273 | |Farjana Yeasmin |2009-3-13-034 | |Sarira Hossain |2009-2-10-162 | Course Name: Human Resource Management Course Code: HRM301 Section: 7 SUBMISSION DATE: 1st November, 2011 Letter of Transmittal November 1st, 2011 Md. Atiqur Rahman Sarker Lecturer, Department of Business Administration 43, Mohakhali C/A Dhaka – 1212, Bangladesh Subject: Submission of report on HRM practices on job satisfaction and firm’s productivity of “ROBI Telecom”. Dear Sir, We are writing this letter to inform...
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