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Lluís de los Reyes

Pantaleón y las Visitadoras

¿Qué motivaciones y necesidades tienen sus consumidores?
Los consumidores tienen una motivación y necesidad puramente basada en un deseo sexual de satisfacer su propia necesidad.

¿Cómo los descubre (técnicas de investigación)?
Pantoja basado en la información inicial empieza a realizar una exhaustiva investigación de la zona de forma cualitativa y cuantitativamente para poder saber cuáles eran los motivos reales de la constante excitación de los soldados Es así como recopila información y al darse cuenta que los alimentos tienen grandes proporciones afrodisiacas analiza que una solución podría ser prohibir ese tipo de comida, pero a su vez eso no satis facería la necesidad del momento, el sexo, así que decide hacer una investigación de mercado usando un simple sistema de información, las encuestas, es de esta forma que llega al mejor burdel de la región, conociendo su posicionamiento en el mercado y a sus vez las debilidades del momento.
Así que decide tomar la decisión de asociarse con la dueña del sitio, buscando de esta forma mejorar la competitividad, además contaba con el permiso legal necesario para realizar esta labor y lo más importante tenía el “Producto” que el necesitaba y el “la Plaza”, de esta forma solo faltaba concretar el Precio al cual se iban a prestar los servicios y cuantas visitadoras se necesitarían.
De esta manera se hace un estudio de cuantos soldados existen, con cuanto tiempo cuentan diariamente y por ende el número de visitadoras autorizadas.

¿Cuáles son los atributos determinantes e importantes a tener en cuenta en la prestación de servicios?
Para la implementación del servicio, Pantaleón establece un reglamento para el servicio de visitadoras, en donde se específica los detalles del servicio a brindarse, alcances, ubicaciones, comportamiento del personal y del consumidor, forma de pago, obligaciones y beneficios para el personal y los consumidores.
El servicio planteado por Pantaleón es un servicio en el que el empleado visita al consumidor para la realización del servicio, lo que requiere el análisis de la forma, ruta y tiempo de desplazamiento del personal, detalles que pueden afectar la calidad y estandarización del servicio, como la condición física y emocional tanto del empleado como del consumidor
Contesta a estas preguntas. Luego, elabora las insight cards:
Observación: Hay un gran nombre de violaciones debido a que los soldados no pueden satisfacer sus necesidades sexuales debido a que están en una zona de difícil acceso y por lo tanto es casi imposible establecer relaciones afectivas con la población civil de manera mutua.
Insight: implementar un servicio de visitadoras que brindara servicios sexuales a las tropas peruanas

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