...Garmin GPS Navigation Systems with New Integrated Technology Marketing Management MKTG522 Garmin GPS Navigation Systems with New Integrated Technology 1. Executive Summary Garmin specializes in satellite navigation systems, which are called Global Positioning Systems or GPS. Its core competencies have enabled it to become the leading competitor in the Portable Navigation Device (PND) market. Garmin is the leading portable navigation company in the industry with more than 50 percent of the market share in 2008. Through analysis and market research it has been determined that the industry has a high threat of competition especially due to the growing use of cellular device GPS products. When looking at Garmin’s life cycle, it has been determined that Garmin is currently in a declining state. Garmin’s stock, sales, and revenue have fallen since 2008. The most important environmental change that Garmin needs to focus on is technology change. Garmin’s products and its core business come from its research and development efforts. Garmin needs to recognize and adapt to the technology changes and consumer needs. Investing more money into research and development for PND devices will provide Garmin with greater potential to make a lasting impact on the industry. Garmin has the resource to compete with cellular handset devices and other PND companies. Garmin will release its latest automotive GPS device this January 2014. The new model will be superior...
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... the company has excellent opportunities to outperform the market in terms of growth, as currently it is the leader on the European market, has the best product according to various research entities and sufficient cash resources to acquire smaller competitors and to finance the growth. TomTom’s expansion initiatives will provide it with stronger revenue streams from U.S., Australia, Eastern Europe and Asia. Moreover, TomTom has developed strong relationships with leading car and mobile phone manufacturers to integrate its devices into cars, PDAs, mobile and smart phones. As a result, we expect TomTom to report triple-digit revenue growth for the next two years and significant business expansion as both its market share and integrated navigation devices penetration rate increase. All of the above give good reasons for...
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...businesses and personal use (Glass, 2014). Responding to clients, family members, or friends is easier and quicker with Glass, because its applications are in the form of “cards” and tasks are performed through voice commands. This eliminates the need to search for emails and messages like one would search for on a smartphone, tablet, or PC, and respond with one voice command while doing other activities. Glass’s ability to sync with Google calendar and Apple's iCal also make it convenient to view and schedule appointments and reminders throughout the day (Glass, 2014). Glass, 2014, in addition, through voice command, Glass provides navigation and traffic times for any destination, with street-by-street instructions, and has a recording system and built-in camera to record and take pictures. These features eliminate the need for in-car navigation systems, cameras, and smartphones. The aforementioned features are just a touch on what Glass offers and how it can benefit businesses and individuals. There are new applications coming out with Glass this year, such as the Blippar...
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...Personal Navigation Devices Jonathan Caple Dr. Ted NETW-583-11038 In our present age we have become a society of convenience and Personal Navigation Devices (PND’s) have become a necessity in every automobile on the road. If navigation is not standard equipment on the vehicle you currently own, not to worry, you can run down to your local electronics store and pick up one of these devices. Once you have the device securely mounted on the location of your choice, you will never get lost or have to stop and ask for directions again – freedom! Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? PNDs are small personal navigation devices that give the user on-the-spot location, turn-by-turn directions, traffic, and even weather updates – a driver’s ultimate toolbox. It is said that PNDs make up one of the largest consumer markets for GPS enabled devices. But with the flood of free applications and the growing capabilities of smartphones, the sales of PNDs are projected to remain flat. (Maharaj, 2011) Most of these devices work in the same manner; they download maps, are updated by satellites, or with cellular data networks, and then display this information to the user. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace? The concept for Garmins’ PNDs was born from a conversation between engineers around a card table in...
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...HIGHER NATIONAL DIPLOMA ------------------------------------------------- Assignment STUDENT NAME | : | | EDEXCEL REGISTRATION NO. | : | | PROGRAMME | : | HND | SEMESTER | : | 02 | UNIT NO./TITLE | : | 25 / Purchasing Management | ASSIGNMENT NO. | : | 01 of 07 | ASSIGNMENT TITLE | : | Supply Chain Management | UNIT OUTCOMES COVERED | : | | 1. Explain how the purchasing function contributes to the achievement of an organization’sobjectives 2. Use appropriate information sources and criteria to evaluate and select suppliers 3. Explain how an organization ensures that the regular quantities and quality of goods andservices are purchased 4. Explain the role of the major national and transnational organizations which influenceinternational purchasing. | ASSIGNMENT TYPE | : | Individual | DATE | : | | DUE DATE | : | | DATE SUBMITTED | : | | Final Grade | | GRADING OPPORTUNITIES AVAILABLE: OUTCOMES/GRADE DESCRIPTORS ACHIEVED (please tick when achieved) Outcomes/ Grade Descriptors | P15.1 | P15.2 | P15.3 | P15.4 | P15.5 | P15.6 | | | | | | | | Outcomes/ Grade Descriptors | M1 | M2 | M3 | D1 | D2 | D3 | | | | | | | | Assessor Comments: | | | | | | | | | | | | Assessor: | Signature: | Date:_____/_____/ ___________ | | | | Internal Verifier’s Comments: | | | | | | | | | | | | Internal Verifier: | Signature: | Date:_____/_____/ ___________ | | | | ...
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...MOD 5 SLP: Net Present Value, Mergers, and Acquisitions Trident University International Strategic Corporate Finance FIN 501 MOD 5 SLP Introduction Garmin is a global supplier of Global Positioning Systems. The company targets primarily the aviation, maritime and fitness industry. Garmin is the current leader in the GPS market boasting the highest equity and lowest debt in the industry. For Garmin to merge with another company, it would have to provide significant long term synergy or allow expansion into a new market entirely. A merger between Garmin and Trimble Navigation would benefit both companies and their shareholders. Garmin Limited – KVH Inductries KVH (KVHI) develops mobile communications products for land and marine markets worldwide. Garmin is offsetting losses and exploiting growth opportunities in the maritime GPS market at this time. Garmin could easily afford to acquire this company using existing free cash flows and expand its share of the maritime market. KVH has a current stock price of $4.30, an 11% Cost of Equity, and a market cap of 140M. KVH is considered an undervalued technology investment because it has demonstrated potential to design, and develop innovative products. This is exactly what a market leader in the industry would require to prevent the possibility of becoming stagnate or complacent. The same successful model of integrating mobile phone communications and GPS technology (which hurt automobile GPS sales) could be applied...
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...Brian Anderson Case Analysis 3 - Personal Navigation Devices (PNDs) TM583 10/2/2010 1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? PND’s have become very popular in both handheld and vehicle models. These personal devices allow the users to not only determine where they need to go but also where they are and most have a memory which allows the user to save locations to their favorites. If they are connected to the internet they can be updated regularly with new locations to search for within their memory like restaurant’s, gas stations, and various other stores and community locations. PND’s work using GPS navigation satellites to gain their respective GSP coordinates. With these coordinates the internal system can place them on the map that have been installed within the PND and shows the user where they are in relation to other locations and can even give the best path from point A to point B. 2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace? Among the top PND’s are Garmin, Tom Tom, Magellan, and Motorola. The PND that I have had personal experience with would be the Garmin. Garmin produces rugged hand held models that are perfect for camping, hunting and hiking. They normally come equipped with forest roads and other off the beaten track maps that the vehicle models do not contain. To win in this market the PND...
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...sensor technology is applied in current applications and how it is expected to be applied in near- and far-term applications. The ongoing trends in inertial sensor technology development are discussed, namely interferometric fiber-optic gyros, micro-mechanical gyros and accelerometers, and micro-optical sensors. Micromechanical sensors and improved fiber-optic gyros are expected to replace many of the current systems using ring laser gyroscopes or mechanical sensors. The successful introduction of the new technologies is primarily driven by cost and cost projections for systems using these new technologies are presented. Externally aiding the inertial navigation system (INS) with the global positioning system (GPS) has opened up the ability to navigate a wide variety of new large-volume applications, such as guided artillery shells. These new applications are driving the need for extremely low-cost, batch-producible sensors. Index Terms—Accelerometer, gyroscope, inertial, MEMS. I. INTRODUCTION LECTROMECHANICAL inertial sensors have generally dominated guidance, navigation, and control applications since the dawn of inertial sensing in the early 1920s [1]–[4]. In recent years, however, new technologies have enabled other kinds of sensors that are challenging and have successfully challenged this dominance [4]–[6]. For example, the ring laser gyroscope, which was invented in the 1960s, replaced electromechanical instruments in many applications by the late 1980s and early 1990s...
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...product in this country is by carrying out partnership with MaymyIndia, a local company in India. MapmyIndia is the top maps and GPS navigation system provider in India. The partnership offers all the buyers of BlackBerry Z10 one year license of MapmyIndia’s navigation software for free. Users will be able to access to turn-by-turn navigation, voice-controlled, and the most complete and precise maps of India today. BlackBerry believes that the duo will gives the most superior navigation experience to its customers in India. Another effort put by BlackBerry in India is by lowering the selling prices of Blackberry smartphones in response to the country’s income level. As the people in India are mostly poor and have low standards of living, the lower price makes BlackBerry’s smartphones more likely to be bought by the people. One example is the BlackBerry Z10. During its launch in March 2013, the smartphone was priced at Rs 43 990, which is about USD 700. In September that year, there was a special offer for the smartphone where the price was only about USD 477. The price of BlackBerry Z10 was further reduced to only USD 286 in February 2014. The smartphone ran out of stock in just a week time in India after BlackBerry reduces its price. What could have been done differently? Besides lowering the prices and partnering with the GPS navigation system provider, there are other things that BlackBerry could do to improve its business in India. Firstly, Blackberry should partner with...
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...lot and then explain business to them. Driver deposits Rs.10000. as a refundable deposit and undergoes a training. MERU buys the car and gives it to the driver. The driver is not an employee of MERU MERU trains the drivers on soft skills. Basic qualifications for the driver are a minimum experience on the city roads and with a basic knowledge of reading addresses in English. The fuel cost has to be borne by the driver The maintenance of the car is taken care by MERU MERU helps the drivers by providing the booking to drivers through their call centers. The driver is free to take passengers if he doesn’t get calls from the call centers The driver is assigned a ride from the call centre by tracking his presence through the GPS navigation system and hence he can NOT ignore the call centre’s trip assignment. In return the driver provides Rs. 900 - 1100 per day to MERU . Note, it is a per day charge and not a per call charge, which is means that even if the driver does not get a call from MERU on a particular day he has to pay Rs.900 to 1100 as “rent” for using the car. Whatever the driver earns above these is his own income (Expected income of Rs. 500 to 1000 per day). What are the different aspects of Service Blueprinting that are applicable to Meru? | Customer Aquisition | Booking Management | CAB Delivery | Service Delivery | Physical Evidence | Voice call, SMS | SMS, Internet confirmation | CAB | Printed receiptgiven tocustomer aftertrip. Meruknows driver | ...
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...with technology. With that in mind, creativity combined with technology can perform a simple task as driving a vehicle. The Auto driver is a technology project to develop a self-driving vehicle. Using GPS (Global positioning system) and other relatively new driving technologies, and combining them into one functional unit able to drive a car. A GPS system currently in use for driving involves indicating available parking spaces (Hsu 2010). Auto driver will take this idea further and use the GPS system to navigate cars through highways and city streets, without getting lost or losing control. By combining technology that is in place, it is possible to develop this car. By use of low cost sensors, the car will be able to recognize other cars in front and behind it while on the road. Similar technology developed by researchers at Rutgers University is helping in parking cars (Joentz 2010). Overview Edmonds et.al. (2005) Point out that the cutting edge in the digital arts is a highly fertile ground for the investigation of creativity and the role of new technologies. In this project, the idea is to research develop a car with an onboard computer system named Auto driver. A system that combines an automated engine to drive the car and an automated navigation system to guide the car. A typical journey in the car begins by the car recognizing...
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...MM 578 Consumer behavior | GIVE A GARMIN | MARKETING STRATEGY FOR GPS NAVIGATION DEVICE | | Marcus J. Lumpkin | MARKET ANALYSIS Company Garmin Limited is a publicly-traded company that specializes in navigation and communication devices for the public. With world headquarters in Olathe, Kansas, the company has grown from only a tiny number of employees in 1989 to over 7,000 employees worldwide today. (www.garmin.com, 2010) Their most popular item, the GPS navigation system for automobiles is amongst the leaders in the industry for such devices. The company also designs and manufactures GPS devices for use in boats, aviation, hiking, fitness and cellular phone and pda units. Customers The customers of Garmin products can be just about anyone who can drive an automobile, or operate a boat or plane. Customers would also include those engaged in aforementioned activities such as hiking, working out or using a cell phone. More specifically though, Garmin customers are those who are bad with directions and frequently get lost. Customers would also include those who may spend a lot of time travelling by automobile, whether locally or for long distances. Competitors Competitors of Garmin exist in many well known names to consumers of electronics. TomTom is a Dutch navigation device maker and market-leader in the field, and poses the biggest competition to the Garmin brand. However recognized brand names such as Sony and Phillips have since entered the niche...
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...their sales and revenue growth because there have a price war exist during economic recession, especially in mature industries of TomTom such as in US and European, it was affected the profit earned by TomTom. Besides that, another reason is almost customers were reducing their expenditures and avoid buying the unnecessary things such as devices since it is still seen as luxury products during economic recession, and thus it reduced the sales and revenue growth of TomTom. (ii) The global forces Because of the factor of size of its customer and technology base, distribution power and prominent brand name and recognition, it enables TomTom to compete in global markets and lead to become one of the largest producers of satellite navigation systems in the world and maintain their leading position...
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...1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? PNDs have become very popular in wireless, mobile and stationary models. The PND’s capabilities are vast. They allow the users the ability to search and navigate to their desired locations. Most of the latest PNDs have memory, which allow users the ability to search and store their favorites. This increases efficiency and eliminates rekeying the most common destination, i.e. HOME. Today’s technology allows for each electronic device to have connectivity with the Internet. This connectivity can be used to update software regularly with patches, bug fixes as well as new map locations, roads, highway and by-ways. Even restaurants, gas stations, and stores are accessible via the Internet. PNDs operate by use of a global positioning system (GPS) in conjunction with connectivity satellites. This system is used to gain their respective work using GPS navigation satellites to gain their respective GPS coordinates. With these coordinates the internal system can place them on the map that have been installed within the PND and shows the user where they are in relation to other locations and can even give the best path from point A to point B. 2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace? Between the top PND leaders are Garmin, TomTom, Magellan, and Motorola. The PND that I have personal...
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...1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs? A PND uses a GPS signals to determine the device’s location and display it on a digital map. Additional software brings features such as routing, driving conditions, suggested directions, ETA, interactivity, etc. The main features of PNDs that made them popular were convenience and accuracy of information. Before PNDs, to navigate one would need paper maps. Paper maps can become quickly outdated and cannot show current location. Users would have to know their locations in order to manually calculate a route to destination. A PND calculates the current location by triangulation of GPS signals and software calculates a route based on multiple criteria (fastest or shortest route, traffic conditions, etc). As the technology evolved, more features were packed in PND such as POI (points of interest). While a paper map can aid in manually generate a route to known destination, it cannot help finding a POI of which location is unknown to the user. 2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace? If we are talking about dedicated PND, the market leaders are Garmin, TomTom and Magellan. However, if we are looking at the total number of GPS enabled devices that provide navigation features, then the combined sales of Samsung, Motorola...
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