Executive Summary of RockTenn/Microsoft Key Account Merger
RockTenn Alliance is the leading point of purchase display’s company in the United States. We offer top quality displays far and beyond better than our competition. One of our biggest strengths is our quality and graphics on the displays we create which is what will be a big game plan in getting an initial business transaction with Microsoft Corporation. The displays industry is an extremely competitive field and sadly it is also on the decline. More companies are focusing on internet and commercial advertising rather than physical displays in stores. This is an important aspect into developing a relationship with Microsoft. We need to prove to them with our marketing capabilities, our in store displays will help them in business just as much if not even more than any commercial or internet advertising can ever do for them. In this summary I will be going over exactly the plan to get Microsoft to become an account merger with RockTenn Alliance. We begin with going into some background of Microsoft and a SWOT analysis of the company. Next we move into discussing the development strategies on how to conduct business initially and then moving on the relationship until it becomes a full on merger. Finally I will end with talking about why exactly I am the right person to lead this project and how I will make sure it goes as successful as possible. Looking at Microsoft Corporation it is easily one of the most successful businesses in the world and one could argue it is the most successful. Some reasons for their successful lies within their strengths. One of the big strengths of Microsoft is their operating system which is the world’s number one operating system. 90% of computers worldwide use Microsoft Windows. This is an insanely large number which just shows how large Microsoft
