Free Essay

Rocky Mountain Adventures Inc.

In:

Submitted By debdrajon
Words 831
Pages 4
Sylhet International University.
Shamimabad, Bagbari, Sylhet.

A project is submitted for the partial fulfillment of the course
Strategic Management
Course Code: MGT 401

Group Name: EFRAIM TURBAN

Submitted To:
Saief Uddin Ahmed
Lecturer
Department of Business Administration.

|Debabrata Dhar Rajon |

Department Of Business Administration.

Submission Date: 1st August, 2011eng

Acknowledgement:

At first want to give thanks the almighty God and then my honorable teacher who give me an opportunity for doing something about Rocky Mountain Adventures Inc. After that we are all group member give thanks one another because we are unanimous on a point for work about Rocky Mountain
Adventures Inc.

That’s really helps us to know about the Competitors, Driving force, Company’s Competitive strength, SWOT, Competitive strength measure , key success factor etc.

Rocky Mountain Adventures Inc.
(Summary)

Bill and his partner, Dave Costlow, were the owners of Rocky Mountain Adventures (RMA), an outdoor outfitter in Fort Collins, Colorado. The company sold and rented outdoor recreation equipment, led whitewater rafting excursions on five Colorado rivers, guided fly-fishing excursions in Colorado and Wyoming, and coordinated guided fly-fishing, hiking, and rafting expeditions in Siberia and the Patagonia region of Chile and Argentina. The scope of RMA's operations and its annual revenues had increased substantially since the company had been purchased by Dave and Bill in 1993.

The opportunities they had identified included adding a second-floor restaurant to their Fort Collins store, building a mountain outpost and lodge in northern Colorado or southern Wyoming and putting together additional fly-fishing and rafting expeditions in exotic international locations.

the manufacture of equipment and the provision of services for such activities as mountain biking, mountain and rock climbing, camping, fishing, hunting, hiking, backpacking, kayaking, canoeing, rafting, skiing, and golf.

The company's banking relationships would allow RMA to fund the purchase of the permit or to pursue other options. Both partners wanted to avoid becoming overly leveraged and were concerned about financing multiple projects.
[pic]

Situation Analysis of RMA Inc.

There are two ways in situation analysis of RMA that is External Environment and Internal Environment both for Macro environment.

The first strategy implemented by the partners in 1993 was to increase the number of RMA’s rafting customers.

Competition Analysis of RMA’s:

The 5 forces model of competition:

.[pic]

Driving Forces:

1. There were also opportunities that required little additional capital or commitment

2. The company could potentially use the additional trips to provide year-round employment for an additional RMA guide.

3. The company reached its regulated limit of rafters within three years after implementing the new marketing campaign.

4. Rapid growth for the specialized outdoor segment in future years was thought to be linked to manufacturers' abilities to develop technologically advanced products.

5. The most popular locations in the area for outdoor recreation are also available.

[pic]Rocky Mountain Adventures provided kayak instruction classes for first-time, novice, and intermediate paddlers. [pic]

Key Success Factor: (Competitive strength measure)

| Competitive |
|strength measure Weight Rocky Mountain adventure Mountain Biking Inc. |

Strength Score Strength Score Rating Rating
|Product performance |0.20 |5 |1.00 |1 |0.20 |
|Reputation/ Image |0.10 |10 |1.00 |1 |0.10 |
|Manufacturing capabilities |0.10 |7 |0.70 |5 |0.50 |
|Technological skills |0.05 |1 |0.05 |3 |0.15 |
|Distribution capability |0.05 |7 |0.35 |5 |0.35 |
|New product innovation |0.05 |10 |0.50 |5 |0.25 |
|capability | | | | | |
|Financial Resources |0.10 |4 |0.40 |3 |0.30 |
|Relative Cost Position |0.20 |10 |2.00 |1 |0.20 |
|Customer Service Capabilities |0.15 |4 |0.60 |1 |0.15 |
|Sum of importance weights |1.00 | | | | |
|Weighted overall Strength | |58 |6.65 |25 |2.20 |
|rating | | | | | |

Conclusion:

Rocky Mountain Adventures Inc. is the biggest Company which provide adventure that’s various types. As such activities as mountain biking, mountain and rock climbing, camping, fishing, hunting, hiking, backpacking, kayaking, canoeing, rafting, skiing, and golf.

RMA was permitted by either the Bureau of Land Management or the Forest Service to guide rafting and kayaking trips along all five rivers where it operated.

The company could potentially use the additional trips to provide year-round employment for an additional RMA guide.

RMA's retail store offered a wide variety of merchandise to outfit fly-fishers or paddlers.

[pic]
-----------------------
Rocky Mountain Adventure Inc.

Technology

General economic conditions

Legislation and regulation

Population demographics

By taking meager annual salaries

Rafting, climbing, hunting, fishing

Rivals

Several age of people

Higher technology

Firms in Other industry offering Substitute products

Rivalry among competing Sellers.

Sales are increased; market position is better, and less competitive

Buyers

Mountain biking, mountain and rock climbing, camping, fishing, hunting, hiking, backpacking, kayaking, canoeing, rafting, skiing, and golf.

Suppliers of raw materials, parts, components or other resource inputs

Potential New Entrants

industry assessing Adrift Adventures' competitive position in the local outfitting

To make substantial investments into the business beyond the purchase price.

Developing a differentiation strategy keyed to a distinctive image and by utilizing a more effective marketing approach.

Similar Documents

Premium Essay

Harrison-Keyes Benchmarking

...Running Header: Harrison-Keyes, Inc. Benchmarking Harrison-Keyes, Inc. Harrison-Keyes Inc. is an organization that is trying to move into a new market that will enable them to sell their books using new media forums. Many obstacles are currently standing in their way to achieving the success that they believe they can obtain. Like many other companies Harrison-Keyes has turned to benchmarking other organizations that have encountered and overcome similar problems. We will identify organizations that have faced the specific issues that are now present at Harrison-Keyes. We will describe the situations that other organizations found themselves in, how the benchmarked company responded to the specific issue and what outcome was achieved by their responses. We will also identify the key concepts used by the benchmarked companies, and compare and contrast those concepts. Harrison-Keyes is a successful company with award winning authors writing books for them to publish. We will give Harrison-Keyes the tools that they need to keep that team together. We will establish ways for them to overcome obstacles using implementation plans, strategic and risk management as the foundation for success. Compare and Contrast Organizations that have gained recognition for best practices are often mimicked by others to gain or improve their company’s financial status and make them leaders in their markets. To find out which organizations have the best practice solutions, benchmarking research...

Words: 5283 - Pages: 22

Free Essay

Project Manager

...F O B ST A C L E R A C I N G JOE DESENA AND ANDY WEINBERG B 1 , YOU LL K NO W A T T HE F I N I S H L I N E A SP A R T A N G UI D E T O T H E SPO R T O F O B ST A C L E R A C I N G JOE DESENA AND ANDY WEINBERG Spartan Race, Inc. www.spartanrace.com Pittsfield, VT USA Copyright © 2012 by Joe De Sena and Andy Weinberg All rights reserved, Including the right of reproduction in whole or in part in any form. Spartan Race and “You’ll Know at the Finish Line” are registered trademarks of Spartan Race, Inc. Designed by Steven Mosier New York, NY Published by Spartan Press ISBN-13: 978-0615675183 ISBN-10: 0615675182 FOR SP A R T A NS A N D F U T U R E S P A R T A NS E V ER YW H ER E. WE GIVE SPECIAL THANKS TO OUR FAMILIES AND FRIENDS— ESPECIALLY OUR WIVES COURTNEY AND SLOAN, AND OUR CHILDREN JACK, JADE, CHARLIE, GRACE, AND CATHERINE— WHO SUPPORT AND INSPIRE OUR ADVENTURES AND MAKE THE SPARTAN LIFE REAL. 4 T A B LE O F C O N T EN T S 5 FOREWORD PREFACE WELCOME TO OBSTACLE RACING, THE ULTIMATE HUMAN SPORT THE SPARTAN BRAND OF OBSTACLE RACING JOIN THE OBSTACLE RACING COMMUNITY CHAPTER 1. MYTHS AND LEGENDS PRIMAL ELEMENTS: WATER AND LAND, MUD AND FIRE PRECURSOR EVENTS OBSTACLE AND CHALLENGE EVENTS: SKILL, ADVENTURE, AND MUD OBSTACLE RACING AS A FORMALIZED SPORT THE FOUNDING FEW FORGING A NEW SPARTAN LEGACY SPARTAN RACE LORE: IN THE BEGINNING … SPARTAN WARRIOR: JASON JAKSETIC SPARTAN WARRIOR: KEVIN GILLOTTI CHAPTER 2. THE SPARTAN BIBLE SPARTAN RACE PHILOSOPHY...

Words: 18208 - Pages: 73

Premium Essay

Snowboard History

...wonderland. As we looked off the top of the hill we smiled and laughed and said “lets do it!” We rode for five hours straight in two to three feet of snow. It was like nothing else we had ever ridden. We came down the hill and went up to the bar and got some drinks and a couple of guys came up to us and asked us who we were. We all exchanged names and from that night on we started meeting more and more people and becoming more of a part of what was going on at Boston Mills-Brandywine. We were a part of a community, a community that knows no bounds as to color or age or race. We were all just snowboarders here. The origins of snowboarding go back to 1964. A surf fanatic named Sherman Poppen was wanting to surf the magic landscape of the rockies. As a result he created the first surfboard for the snow. The first product was a 20 m long plastic plank. This as you can imagine was a rough place to start for snowboarding. They called it “snurfing” as in snow surfing. This only lasted a short while, in 1970 a man named Milovich started making snowboards in the design of short surfboards and added metal edges for better carving. Carving is where your turn on your edges and perform small or...

Words: 2225 - Pages: 9

Free Essay

Aurora Expeditions

...expeditions Scotland, Arctic & Russia Scotland and Faroe Islands | European Arctic | Russian Arctic | Russian Far East 2012 it Stra it tra Denmark S Denmark ATLANT C A T L A N T II C OCEAN OCEAN St Kilda St Kilda Reykjavik Reykjavik GREENLAND GREENLAND Isafjordur Isafjordur ICELAND ICELAND Oban Oban Faroe Faroe Islands Islands ouu SSo b byy ss ree or So Scc nd nd 90° 90° 60° 60° 30° 30° Edinburgh Edinburgh UK UK Norweg an N o r w e g iia n Shetland Islands Shetland Islands G een and G rre e n lla n d Sea Sea Spitsbergen Spitsbergen Longyearbyen Longyearbyen 0° 0° North North Sea Sea NORWAY NORWAY Sea Sea North North Pole Pole 30° 30° 60° 60° 90° 90° Franz Josef Franz Josef Land Land Novaya Novaya Zemlya Zemlya 2012 EXPEDITION PROGRAM CRUISE DATES VOYAGE * Kayaking Option # Diving Option WILD SCOTLAND & EUROPEAN ARCTIC 11-24 June 14 days WILD SCOTLAND AND THE FAROE ISLANDS*# SPITSBERGEN ODYSSEY* SPITSBERGEN ODYSSEY*# JEWELS OF THE ARCTIC *# JEWELS OF THE ARCTIC * RUSSIAN COAST TIC IC ARC T ARC E CL E L CIR C CIR B aren ts B aren ts Murmansk Murmansk Sea Sea a lya mly em Ze aaZ yy vaa oov N N Kara Kara Sea Sea PAGE 8 R R 19-29 July 11 days 29 July-8 Aug 11 days 8-21 Aug 14 days 21 Aug-3 Sept 14 days 10 10 12 12 25 June-7 July 13 days 7-19 July 13 days 19-31 July 13 days 31 July-13 Aug 14 days 13 Aug-7 Sept 26 days 8-21 Sept 14 days RING OF FIRE* BERING SEA EXPLORER*...

Words: 19097 - Pages: 77

Premium Essay

Slaughterhouse Five and Breakfast of Champion: Free Will

...Yoan Nurbudhiati Gindho Rizano, M.Hum Literary Criticism December 20th 2013 The Rise of Unwavering Band of Light Kurt Vonnegut, Junior was born on November 11th 1922 and raised in Indianapolis, Indiana. He is known as American novelist, satirist, and most recently, graphic artist. His funny, somewhat slang and imaginative writing style of fiction has been well-known especially among scholars, collage students and young people for more than 50 years. Through his works which usually involving dark humor, comical drawings, flying saucers and time travel, Vonnegut expresses social criticism about the suffering and atrocities human beings experienced in the 20th century—from the effects of war and atomic weaponry, to racism, social injustice, and environmental destruction. His remarkable novel Slaughterhouse-five (1969) is acknowledged as his masterpiece and has successfully catapulted his name to international fame. It recounts the story about the come-unstuck-in-time Dresden War ex-serviceman Billy Pilgrim who was abducted by extraterrestrial creature from Planet Tralfamadore. This novel is also a piece of Vonnegut’s memoir as an eyewitness when the tragedy happened. While in his seventh novel, Breakfast of Champions (1973) he stated at the preface “This book is my fiftieth-birthday present to myself. I feel as though I am crossing the spine of a roof—having ascended one slope” (4). The story revolves around a well-to-do Pontiac dealer Dwyne Hoover who was stepping into madness...

Words: 2405 - Pages: 10

Free Essay

500 Extraordinary Islands

...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...

Words: 249855 - Pages: 1000

Premium Essay

103 Licensing Compan

...the power of the licensing business. As for this year’s list, which reflects 2006 worldwide retail sales of licensed merchandise, No. 1 Disney recorded a $2 billion increase in retail sales fueled, in part, by consumer demand for all things Pirates of the Caribbean, High School Musical, Cars, and Disney Princess. Sanrio also saw a significant uptick in sales, rising from $4.2 billion in 2005 to $5.2 billion in 2006. Phillips-Van Heusen makes its debut on the list at No. 2 with $6.7 billion in sales driven by proprietary brands Van Heusen, Arrow, Izod, Bass, and Calvin Klein. Other newcomers include: Carte Blanche Greetings ($700 million); Sean John ($450 million); Taffy Entertainment ($98 million); Bang on the Door ($77 million); Just Born, Inc. ($33 million), and Jetix Consumer Products ($29.1 million). Tommy Bahama ($220 million) returns to the list after a brief hiatus. To be included on License! Global’s Leading Licensing Companies list, companies had to provide 2006 retail sales figures, licensing contact information, and...

Words: 11474 - Pages: 46

Free Essay

Astc

...ASTC Travel Passport Program Participants – May 1, 2011 to October 31, 2011 The Travel Passport Program entitles visitors to free GENERAL ADMISSION. It does not include free admission to special exhibits, planetarium and larger-screen theater presentations nor does it include museum store discounts and other benefits associated with museum membership unless stated otherwise. Acquaint yourself with the family admittance policies (denoted by “F:”) of Passport Program sites before visiting. PROGRAM RESTRICTIONS: 1. Based on your science center’s/museum’s location: Science centers/museums located within 90 miles of each other are excluded from the Travel Passport Program unless that exclusion is lifted by mutual agreement. 90 miles is measured “as the crow flies” and not by driving distance. Science centers/museums may create their own local reciprocal freeadmission program. ASTC does not require or participate in these agreements, or dictate their terms. 2. Based on residence: To receive Travel Passport Program benefits, you must live more than 90 miles away “as the crow flies” from the center/museum you wish to visit. Admissions staff reserve the right to request proof of residence for benefits to apply. Science centers and museums requesting proof of residence are marked by (IDs). Visit www.astc.org/passport for a list in larger type font. CALL BEFORE YOU VISIT TO CONFIRM YOUR TRAVEL PASSPORT PROGRAM BENEFITS. DON’T FORGET TO BRING YOUR MEMBERSHIP CARD! ALABAMA Anniston...

Words: 10876 - Pages: 44

Premium Essay

The Battle of Iwo Jima

...The Battle of Iwo Jima (19 February – 26 March 1945) was a major battle in which the United States Armed Forces landed and eventually captured the island of Iwo Jima from the Japanese Imperial Army during World War II. The American invasion, designated Operation Detachment, had the goal of capturing the entire island, including the three Japanese-controlled airfields (including the South Field and the Central Field), to provide a staging area for attacks on the Japanese main islands.[2] This five-week battle comprised some of the fiercest and bloodiest fighting of the War in the Pacific of World War II. After the heavy losses incurred in the battle, the strategic value of the island became controversial. It was useless to the U.S. Army as a staging base and useless to the U.S. Navy as a fleet base.[4] However, Navy Seabees rebuilt the landing strips, which were used as emergency landing strips for USAAF B-29s.[5] The Imperial Japanese Army positions on the island were heavily fortified, with a dense network of bunkers, hidden artillery positions, and 18 km (11 mi) of underground tunnels.[6][7] The Americans on the ground were supported by extensive naval artillery and complete air supremacy over Iwo Jima from the beginning of the battle by U.S. Navy and Marine Corps aviators.[8] Iwo Jima was also the only battle by the U.S. Marine Corps in which the American casualties exceeded the Japanese, although Japanese combat deaths numbered three times the number of American deaths...

Words: 8870 - Pages: 36

Premium Essay

Greekmyths

...U MYTHOLOGY U GODS AND GODDESSES IN GREEK MYTHOLOGY Michelle M. Houle Copyright © 2001 by Michelle M. Houle All rights reserved. No part of this book may be reproduced by any means without the written permission of the publisher. Library of Congress Cataloging-in-Publication Data Houle, Michelle M. Gods and Goddesses in Greek Mythology / Michelle M. Houle. p. cm. — (Mythology) Includes bibliographical references and index. Summary: Discusses various Greek myths, including creation stories and tales of principal gods and goddesses. ISBN 0-7660-1408-8 1. Mythology, Greek—Juvenile literature. [1. Mythology, Greek.] I. Title. II. Mythology (Berkeley Heights, N.J.) BL782 .H68 2000 398.2’0938’01—dc21 00-028782 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 To Our Readers: All Internet Addresses in this book were active and appropriate when we went to press. Any comments or suggestions can be sent by e-mail to Comments@enslow.com or to the address on the back cover. Cover and illustrations by William Sauts Bock CONTENTS Chart of Major Gods and Goddesses . . . . . . . . . . . . . . . . . . . . Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 6 8 1 2 3 4 5 6 7 8 9 Creation . . . . . . . . . . . . . . . . . . . . . . . . . . 17 The War Between the Titans and the Olympians . . . . . . . . . . . . . . . . . 26 Prometheus and Earth’s First Inhabitants . . . . . . . . . . . ....

Words: 26757 - Pages: 108

Free Essay

Banana

...The Bathroom of Tomorrow: What a Way to Go By: Douglas Page Everyone wonders what the bathroom of the future will be like. Okay, maybe they don't, but it hasn't stopped engineers in the division of Non-Burning Issues from designing what can euphemistically be called the bathroom of tomorrow—an oasis of comfort, elegance, rest, and meditation essential to contemporary living. Since the bathroom is the one place in the home where we are likely to be alone, designers of the future are creating the perfect chamber where we can properly obsess on attitude and appearance. At Philips, the Dutch electronics giant, engineers have dreamed up several pie-in-the-sky gadgets that could begin to enhance the care and grooming experience by 2005. They began with the mirror. Remember when flossing used to be simple? The seers at Philips have modified bathroom mirrors almost beyond recognition. The mirrored door, over the sink and on the medicine chest, previously used only for thoughts of who-is-the-fairest, is now another entertainment and information center, offering a picture-in-a-picture window on the televised world. Since nature doesn't always call at the best times, soon you won't have to miss any of those great Super Bowl commercials. The sink mirror goes hand in hand with the flexible pullout mirror, featuring a magnifying camera lens attached to a flexible arm for correct positioning and that complete hands-free body inspection we've all been missing. Under the mirror...

Words: 6045 - Pages: 25

Premium Essay

Supernatural by Brother Branham

...Supernatural: The Life of William Branham Book 6: The Prophet and His Revelation 1960 – 1965 by Owen Jorgensen 1 Acknowledgments: In a project of this magnitude, it is understandable that I should owe many people a debt of gratitude for their help. First of all I want to thank Pearry Green for his vision, his encouragement and his efforts in publishing and distributing these books. I also want to thank Saundra Miles, David Buckley, Jay Weber, and the other people who spent many hours editing and proof reading the six manuscripts in this series. Their suggestions helped to make this a better book and a more accurate account of William Branham‘s life. Also, I want to thank Steven and Kathy Strooh, who put these books into audio format for all those people who would rather listen than read. I must certainly thank those people who have translated these books into their native languages: Spanish, Portuguese, French, German, Russian, Norwegian, Hindi, and many other languages. Supernatural: the Life of William Branham took me 17 years to complete. I was 34 when I started and 51 when I finished. To put that into perspective, my four children were in grade school when I began writing this biography. By the time I finished, three of my children were married and I had nine grandchildren. During the 17 years I worked on this project, my life had its ups and downs. I want to thank everyone who prayed for me during those 17 years. Finally I want to thank my four children—Benaiah...

Words: 101850 - Pages: 408

Free Essay

Working Capital

...Business Plans Handbook Business Plans A COMPILATION OF BUSINESS PLANS DEVELOPED BY INDIVIDUALS NORTH THROUGHOUT AMERICA Handbook VOLUME 16 Lynn M. Pearce, Project Editor Business Plans Handbook, Volume 16 Project Editor: Lynn M. Pearce Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley Editorial: Erin Braun ª 2010 Gale, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information. For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253. For permission to use material...

Words: 121839 - Pages: 488

Premium Essay

Perceptual Marketing Plan

...CHAPTER 4 Focusing Marketing Strategy with Segmentation and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to just think about the “toy market,” the firm probably wouldn’t even be around now. Instead, they saw profitable new opportunities in the broader “entertainment seekers market.” In 1985, they released the Nintendo Entertainment System (NES) and interactive video games such as Super Mario Brothers. In those early days, video game consoles and software from different producers were quite similar. Even so, Nintendo’s NES stood out as offering better value. And Nintendo’s profits took off because once a household owned a NES console, it qualified as a prime target for new Nintendo games. As the market evolved, Nintendo developed more new products focusing on the needs of different groups of customers. In the 1990s, its popular handheld system, Game Boy, successfully delivered portable fun to kids. Another group of customers, the “hard-core gamers,” played complex and realistic games requiring consoles with high-speed processors and better graphics, so Nintendo offered them its GameCube console...

Words: 15092 - Pages: 61

Free Essay

Sadwed

...INHERITANCE BOOK ONE By Christopher Paolini ALFRED A. KNOPF New York THIS IS A BORZOI BOOK PUBLISHED BY ALFRED A. KNOPF Text copyright © 2003 by Christopher Paolini Illustrations on endpapers copyright © 2002 by Christopher Paolini All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Alfred A. Knopf, an imprint of Random House Children’s Books, a division of Random House, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto. Distributed by Random House, Inc., New York. Originally published, in different form, by Paolini International, LLC in 2002. Copyright © 2002 by Christopher Paolini. KNOPF, BORZOI BOOKS, and the colophon are registered trademarks of Random House, Inc. www.randomhouse.com/teens LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Paolini, Christopher. Eragon / Christopher Paolini. p. cm. — (Inheritance ; bk. 1) SUMMARY: In Alagaësia, a fifteen-year-old boy of unknown lineage called Eragon finds a mysterious stone that weaves his life into an intricate tapestry of destiny, magic, and power, peopled with dragons, elves, and monsters. eISBN 0-375-89036-X [1. Fantasy. 2. Dragons—Fiction.] I. Title. PZ7.P19535Er 2003 [Fic]—dc21 2003047481 SAPHIRA’S EYE (From the original Front Cover done by the author) This book is dedicated to my mom, for showing me the magic in the world; to my dad, for revealing the man behind the curtain. And also to...

Words: 163497 - Pages: 654