Premium Essay

Rogers Communications Inc

In:

Submitted By 8cbqian
Words 2761
Pages 12
Client Issue
Rogers Communications Inc. is a Canadian Telecommunications company operating in the fields of Wireless, Cable (Internet, Television and Phone), as well as Media services. Over the past few years, the competition in the Telecommunications industry in Canada has intensified. Not only have existing major competitors, the so called “Big Three” operators of Rogers, Bell and Telus, begun to clash more intensively, the market place is attracting many fast growing new entrants as well. To achieve its growth goals, Rogers need to determine an optimal set of corporate level strategy and business level guiding policies to maintain its market leader position in the long term. Rogers need to seek ways to leveraging its resource strength and improving upon its weaknesses to develop a long-term sustainable competitive advantage in this highly competitive industry.

Evaluation Criteria
With growth in mind, the strategic decision must take into account the following criteria: 1. Leads to sustainable long-term competitive advantage 2. Growth forecast (Industry and Segment conditions, Market Trends) 3. Competitive viability (Barriers to Entry, Substitutes) 4. Achieves competitive cost structure

Strategic Recommendation: Integrated LTE (4G) Wireless Technology

The advanced LTE network boasts higher efficiency, faster speeds, and broader bandwidth capabilities. As wireless devices continual to demand for better network performance, the upgrade to the more sophisticated LTE or fourth generation of wireless data transmission technologies is an inevitable step for wireless service providers. To succeed with this strategy, Rogers need to build on its core advantage in technology infrastructure, and achieve a faster speed-to-market than its competitors.

The advantages to be leveraged from adopting the LTE networks are two-fold. First, Rogers’

Similar Documents

Premium Essay

Rogers Communications Inc.

...Business Description Rogers Communications Inc. is a diversified Canadian communications and media company engaged in the telecom and media businesses. Rogers Communications Inc. is engaged in four primary lines of business through its four principal operating segments: Rogers Wireless, Rogers Cable, Rogers Business Solutions and Rogers Media. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the combined world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products, and together with Rogers Business Solutions, provides business telecom, data networking and IP solutions to small, medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and online media assets, with businesses in radio and television broadcasting, televised shopping, sports entertainment, magazine and trade journal publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada. Canada Telecommunications Mobile SWOT Analysis Strengths * Locally owned mobile operators have invested heavily in the market. * Low penetration rate means ample scope for continued growth...

Words: 1875 - Pages: 8

Free Essay

Final Report Resource

...http://www.ukessays.com/essays/marketing/the-analysis-of-rogers-communications-marketing-essay.php SWOT Analysis Internal Strengths -Brand recognition. - [34] Powerful national product distribution network. - [35] Dedicated team for customers. Weaknesses -Internal inefficiency that increased cost of goods sold. -Dependent on debt. External Threats -Bell, TELUS and Shaw Communications. - [36] New entrants are entering the market. Opportunities - [37] Attract new clients. - [38] $900 million total principal amount of 4.70% Senior Notes due in 2020. Summary- Rogers has internal strength in its brand recognition and distribution channels. Its weakness lies on increased cost of goods sold and debt. Competition is intense with current rivals and new entrants. Opportunities are bright with new and existing customers. Read more: http://www.ukessays.com/essays/marketing/the-analysis-of-rogers-communications-marketing-essay.php#ixzz438sBrV6q http://www.mbaskool.com/brandguide/telecom-service-providers/2364-roger-communications.html Roger Communications | Parent Company | Rogers Communications Inc | Category | Mobile Service Provider | Sector | Telecommunication | Tagline/ Slogan | Creating World-Leading Internet Experiences | USP | One of Canada's largest communications companies | STP | Segment | Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing....

Words: 398 - Pages: 2

Free Essay

Rogers

...on Rogers telecommunication I have gathered the following information Client A diversified communications and media company, Rogers Communications is engaged in three primary lines of business through its wholly owned subsidiaries: Rogers Cable, Rogers Wireless and Rogers Media. The company is Canada’s largest wireless provider of cable television services and the provider of high-speed Internet access, telephony services and video retailing. Challenge When Rogers sought to expand its cable customer footprint in Atlantic Canada, it was uncertain whether the same marketing strategy and materials that had increased customers in Ontario would be effective in another location. Could Rogers use its existing creative pieces and copy, or would it need to develop a new messaging and media strategy that better reflected Atlantic Canada’s lifestyles and perspectives? Solution To determine whether the Ontario ad slicks and direct mail pieces could be used in Atlantic Canada, analysts first classified Rogers’ millions of customers using PRIZMC2, EA’s segmentation system that groups consumers into one of 66 lifestyle types. They developed detailed profiles of Rogers’ customers in a number of provinces and then compared their demographics, lifestyles and social values. After determining the uniqueness of the Atlantic market, researchers identified four target groups that captured the essence of Rogers’ area customers and integrated the results into a marketing communications strategy...

Words: 432 - Pages: 2

Premium Essay

Liberty Media and Barnes and Nobles Merge

...The Merger of Liberty Media and Barnes and Noble, Inc. [pic] [pic] Introduction Liberty Media has chosen to try to inquire Barnes and Noble. The price that has been offered to inquire this company is $17 per share or $1 billion. In the following we are going to discuss whether or not this inquiry is one that will be good or one that will be bad. We will determine if this industry is attractive to enter/maintain business in, we will this is a smart move financially and how much this inquiry will affect the current business practices, and lastly, we will use value chain analysis to determine if this was an overall smart move for the company. Industry Attractiveness Market Size and Projected Growth: The industry of books and media is one that is quite large there are many other book and media companies out there. Barnes and Noble has been trying to expand their business opportunities, buy expanding online operations by creating the world’s largest eBook store, and by developing the NBOOK which is the worlds most advanced eBook reader. Barnes and noble also is the world’s largest seller of magazines offering more than 5,000 titles. The company has tried to expand the company as much as possible by again expanding digital operations, and by expanding there publishing operations the company has recently acquired spark notes.com and sterling publishing. If the company continues to inquire upon more...

Words: 4533 - Pages: 19

Premium Essay

Rogers vs Telus

...November 27, 2014 MBA 607 TERM PROJECT FOR PROFESSOR TOMEK KOPCZYNSKI FINANCIAL STATEMENT ANALYSIS AND INVESTMENT RECOMMENDATION FOR: ROGERS COMMUNICATION INC AND TELUS CORPORATION Group 6 El Nasser Imam Amin Arun Kumar Durairaj Vinay Paramanand Ali Movahedin Yasir Siddiqui EXECUTIVE SUMMARY The Canadian telecommunications industry is attractive to investors because wireless, internet and telecommunication services are an integral part of the Canadian economy. Rogers Communications Inc. and TELUS Corporation are two of the five major players in this industry. Following the recession, TELUS has focused on key strategic markets, acquisitions and diversifications to achieve growth in revenues. Since 2009, TELUS Corporation has not only provided high returns to its shareholders but the firm have also solidified its position as the growth leader by achieving a significant increase in its market capitalization. TELUS has demonstrated great maturity in managing its operational activities such as net income and free cash flow, investing activities such as effective asset deployment and long-term investment, and financing activities such as long-term borrowings and stock split. In this report, we will analyze Rogers and TELUS using the following five considerations:      How well are the companies performing overall? How well do the companies manage short-term and long-term borrowings? How effective are the companies with long-term borrowings...

Words: 8711 - Pages: 35

Premium Essay

Effectiveness of Innovation Leadership

...Effectiveness of Innovation Leadership ----Based on the Failure of Com Dev International Ltd In the first essay, I analyzed the leadership of Roger, the leader of Suzhou Com Dev International Ltd (hereinafter referred to as Suzhou Company). In this essay, I will discuss the problem and solutions to Roger’s problematic leadership based on ecology of innovation, initiating and consideration structure, and transformational leadership In order to create ecologies of innovation, we should know what is innovation and ecology. On one hand, innovation precisely means going beyond the norm, an implication embedded into the center of the world innovation—nova—which means doing new things rather than repeating what worked in the past (Jeffrey; James hazy) . On the other hand, the term ecology, which stems from the Greek word “eco”, meaning household or community, refers to particular kind of community. Innovation is the outcome of a system-wide set of processes and interactions—what we call an ecology of innovation. In a new situation, innovative leaders should find the diversities and amplify the diversities into emergent innovations, which will cause interaction resonance and render the organization more adaptable to unpredictable changes in its environment. Transformational leadership is seen as one of the factors that drive subordinates’ innovative activity, and as the psychological mechanisms that underlie transforming and transactional leadership (Howell and Avolio...

Words: 1288 - Pages: 6

Premium Essay

Documento de Assignment

...6 Rogers 7 BlackBerry 8 Google 9 Why each stock in the portfolio increased or decreased in price 10 BMO 10 Husky Energy 10 Rogers Communication 10 BlackBerry Limited 11 Google 11 Final value of each stock and compare to your original cost per share. Holding period return 11 BMO 11 Husky Energy 12 Rogers Communications Inc. 12 BlackBerry Ltd 13 Google 13 Weekly price table and a graph for each. 14 BMO 14 Husky Energy 14 Rogers Communications 14 Total return for group’s portfolio. 16 Bibliography 18 Portfolio Portfolio as date of purchase of February 5th, 2015 Company Name | Stock Symbol | # of Shares | Exchange Rate | Price | Price in CDN | Commission | Total Cost | Bank of Montreal | BMO.TO | 259 | 1 | $76.91 | $76.91 | $20.00 | $19,939.69 | Husky Energy | HSE.TO | 710 | 1 | $28.13 | $28.13 | $20.00 | $19,992.30 | Rogers Communication Ltd | RCI-B.TO | 444 | 1 | $45.00 | $45.00 | $20.00 | $20,000.00 | BlackBerry | BB.TO | 1595 | 1 | $12.52 | $12.52 | $20.00 | $19,989.40 | Google | GOOG.Q | 47 | 0.80 | $527.58 | $422.06 | $20.00 | $19,857.01 | | | | | | | | | Portfolio Total | | | | | | | $99,778.40 | Date of sale of portfolio as of April 2nd, 2015 Company Name | Stock Symbol | # of Shares | Exchange Rate | Price | Price in CDN | Commission | Total Cost | Bank of Montreal | BMO.TO | 259 | 1 | $76.40 | $76.40 | $20.00 | $19,807.60 | Husky Energy | HSE.TO | 710 | 1 | $26.62 | $26.62 | $20.00 | $18,920.20 | Rogers Communication...

Words: 5865 - Pages: 24

Premium Essay

Wireless Telecommunications in Canada

... The Wireless Telecommunications Industry in Canada | | An analysis of the Canadian wireless telecommunications market reveals that many consumers are unhappy with high prices and want to see a more competitive marketplace, while the government agrees; some experts believe three competitors is the natural number for the industry. The wireless telecommunications market in Canada consists of an oligopoly comprised of three major players; Rogers, Bell, and Telus. These three companies combined have over a 90% market share in the industry (Mayer, 2013). Many consumers are unhappy with their mobile phone bills but are stuck paying high prices because there aren’t any cheaper alternatives. Interestingly enough, many other countries’ wireless telecommunications markets have a similar make-up to Canada’s, where three or four companies dominate the market. However, according to one report by Wall Communications Inc, consumers in many of those markets are subject to more affordable mobile phone bills (Wall Communications Inc, 2013). The Canadian government has sided with consumers on this issue over the past several years and have attempted to increase the number of players in the market by altering old policies and implementing new ones. They believe if they can increase the number of mobile carriers throughout Canada from three to four, consumers will benefit from increased competition, more options, and lower prices. However, it appears they are struggling to do...

Words: 2044 - Pages: 9

Premium Essay

Financial Accounting Assignment 2

...Question 1 (a) (i) Cost of 80% Investment in Meagan Co NCI: 20% of FV of Identifiable net assets Identifiable assets and Liabilities(1000000+2000000) Excess Fair Value over Carrying Amount(250000-350000) Fair Value of identifiable net assets Implied Value of 100% of Meagan Co Carrying amount of Meagan Co Calculation of Acquisition Differential: 3,000,000.00 3,000,000.00 (100,000.00) 2,900,000.00 Common Shares Retained Earnings 1,000,000.00 2,000,000.00 Acquisition Differential Allocated: Inventory(250000-350000) Goodwill 20% 580,000.00 3,580,000.00 3,000,000.00 580,000.00 (100,000.00) 680,000.00 (ii) Acquisition Differential Amortization and Impairment Schedule Inventory Goodwill Balance Jan 1, 20X2 (100,000.00) 100,000.00 - - 595,000.00 680,000.00 (68,000.00) (17,000.00) 580,000.00 32,000.00 (17,000.00) Amort/Impairmen t for 20X2-20X5 Amor/Impairmen t for 20X6 Balance Dec 31, 20x6 595,000.00 (iii) Intercompany Transactions: Intercompany Profits: Before Tax 35% Tax After Tax Opening Inventory - Meagan...

Words: 1700 - Pages: 7

Premium Essay

Research in Motion Rim

...RESEARCH IN MOTION Research In Motion (RIM) had a modest beginning with an ambitious vision. Today, more than 20 years later, that ambition and vision has translated into success. RIM is one of the world’s Leading designers, manufacturers and marketers of solutions for the mobile communications market through development and integration of hardware, software and services. Research in Motion Ltd. is known primarily as the maker and provider of BlackBerry wireless devices and e-mail services. These always-on devices have proven popular with corporations who use them for field service representatives and other mobile employees. RIM’s portfolio of award-winning products now includes the BlackBerry wireless platform, the BlackBerry Wireless Handheld product line, software development tools, radio modems and software and hardware licensing agreements. BlackBerry's service delivers e-mail messages from corporate servers to handheld BlackBerry devices. Some models also have voice capabilities and can function as cell phones. Other advanced features include the ability to visit specific web sites and conduct Internet searches. Key Dates: 1984: Research in Motion Ltd. (RIM) is founded by Mike Lazardis. 1988: RIM begins working on wireless data-only applications . 1996: RIM develops a PCMIA plug-in card for computer-enabled wireless e-mail. 1997: RIM goes public and is listed on the Toronto Stock Exchange. 1999: RIM introduces the BlackBerry personal digital...

Words: 623 - Pages: 3

Free Essay

Canada's Top Employers 2014

...Company Aboriginal Peoples Television Network Inc. Accenture Inc. Aecon Group Inc. Agriculture Financial Services Corporation Agrium Inc. Air Canada Alberta-Pacific Forest Industries Inc. Bank of Canada Bayer Canada BC Public Service BDC / Business Development Bank of Canada Bennett Jones LLP Cameco Corporation Canadian National Railway Company / CN Canadian Security Intelligence Service Cape Breton District Health Authority Carswell, a division of Thomson Reuters Canada Limited Catholic Children's Aid Society of Toronto Cementation Canada Inc. Ceridian Canada Ltd. CIBC College of Physicians and Surgeons of British Columbia ConocoPhillips Canada Dalhousie University Deeley Harley-Davidson Canada Deloitte LLP Department of Finance Canada Desjardins Group / Mouvement des caisses Desjardins DIALOG Diavik Diamond Mines Inc. EllisDon Corporation Enbridge Inc. ERM Rescan Fairmont Hotels & Resorts General Electric Canada / GE General Motors of Canada Limited Georgian College Golder Associates Ltd. Great Little Box Company Ltd. Hospital for Sick Children, The HP Advanced Solutions Inc. ISM Canada Ivanhoé Cambridge Inc. Knight Piésold Ltd. KPMG LLP L'Oréal Canada Inc. Labatt Breweries of Canada Loblaw Companies Limited Lundbeck Canada Inc. Manitoba Hydro Manulife Financial Corporation Mars Canada Inc. McCarthy Tétrault LLP Medtronic of Canada Ltd. Merck Canada Inc. Monsanto Canada Inc. Mosaic Company, The Mountain Equipment Co-op ...

Words: 344 - Pages: 2

Premium Essay

Allentown Materials Corporation

...ALLENTOWN MATERIALS CORPORATION Allentown Materials Corporation: The electronic products division María Alejandra Ferrer Southern States University 1 ALLENTOWN MATERIALS CORPORATION 2 Abstract In July, 1992 Don Rogers, the Vice President and General Manager of the Electronics Products Division (EPD) at Allentown Materials Corporation found himself on a very difficult position. Conflicts related to leadership and cultural organization were blocking his administration and the division`s objectives were not accomplished. In this paper it is proposed a vision to analyze this case, it is described the problem, its causes and it is outlined an action plan to counteract the situations that are affecting the division productivity. The main inputs that this paper describes are: how a crossed functional team and the implementation of the Positive Organizational Behavior (POB) theory could make a considerable difference in the worn relationships between the departments of the EPD. Keywords: Cultural organization, leadership, crossed, functional team, positive organizational behavior, informal communications. ALLENTOWN MATERIALS CORPORATION 3 Allentown materials corporation: the electronic products division In July, 1992 Don Rogers, the Vice President and General Manager of the Electronics Products Division (EPD) at Allentown Materials Corporation, was experiencing many organizational problems related to leadership, lack of coordination among groups...

Words: 1792 - Pages: 8

Premium Essay

Foundations of Strategic Marketing Management

...CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as well. This elevation of marketing perspectives to a strategic position in organizations has resulted in expanded responsibilities for marketing managers. Increasingly, they find themselves involved in charting the direction of the organization and contributing to decisions that will create and sustain a competitive advantage and affect long-term organizational performance. The transition of the marketing manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals;...

Words: 14858 - Pages: 60

Premium Essay

Rogers vs Telus Financial Analysis

...A Financial Analysis of Rogers Communications Inc. and Telus Corporation Table of Contents Introduction 1 Analysis of Income Statements 4 Analysis of Cash Flow Statements 5 Analysis of Balance Statements 6 Analysis of Ratios 8 Conclusion and Recommendations 16 References 19 Appendix A 20 Appendix B 22 Appendix C 26 Appendix D 28 Introduction Telecommunications Industry Canada’s telecommunication industry encompasses a broad range of services: cable, telephone (wireless and landlines) and internet service. These services are an integral part of Canadians' day to day lives and of Canada's economy. The wireless industry alone was responsible for contributing 22.4 billion to Canada’s Gross Domestic Product in 2013. (2) Despite the importance of the telecommunication industry to Canada’s economy, this market is dominated by only three key players: Rogers (34%), TELUS (28%), and Bell Canada (28%). (3) Canada’s stringent foreign ownership rules have limited entry form outside competition for these three giants and thus have allowed them to extract maximum profits from the market. However...

Words: 6122 - Pages: 25

Free Essay

Wind Mobile

...Wireless!Communication!Industry!in!Canada! Meizhang!Xing!(1000583889)! ! Executive!Summary! Hello!Mr.!Liu,! I!am!honered!that!you!trust!my!ability!enough!to!give!me!this!opportunity.!After!my!detailed!research!and!analysis,!I!do!feel!that!it!is! indeed!worthwhile!to!learn!about!the!wireless!communication!industry!as!well!as!WIND!Mobile.!I!will!presnet!you!with!my!findings! from!the!following!three!aspects!:!! 1. 2. 3. Current!industry!environment!:!rapid!growth!;!oligopolistic!structure! Wireless!communication!industry’s!strong!profit!generation!ability!:!revenue!growth!;!EBITDA!margin!growth! WIND!Mobile’s!development!and!potentiality:!stable!corporate!structure;!competitiveness! ! ! In!my!opinion,!the!above!three!question!needs!to!be!answered!to!make!an!informed!decision!about!the!investment.!I!do!hope!my! research!can!help!you!convince!your!partners!to!investigate!in!the!Canadian!wireless!industry!and!WIND,!and!eventually!decide!on! whether!or!not!to!invest!in!WIND.! 1.!Current!Industry!Enviroment! a.!Rapid!development:!! !! ! ! ! Cell!phone!penetraeon:! In!2013,!83%!of!Canadian! households!had!an!aceve!cell!phone,! up!from!78%!in!2010.! In!2013,!21%!of!households!reported! using!a!cell!phone!exclusively,!up! from!13%!in!2010.! Data!traffic:!! Mobile!data!traffic!will!grow!900%! from!2013!to!2018,!a!compounded! annumal!growth!rate!of!54%.! Employment:!! Telecommunicaeon!field! employment!would!grow!from! 64,100!people!today!to!110,000!by! 2019!ability.!! (http://cwta...

Words: 1602 - Pages: 7