...Term Paper on Rogers telecommunication I have gathered the following information Client A diversified communications and media company, Rogers Communications is engaged in three primary lines of business through its wholly owned subsidiaries: Rogers Cable, Rogers Wireless and Rogers Media. The company is Canada’s largest wireless provider of cable television services and the provider of high-speed Internet access, telephony services and video retailing. Challenge When Rogers sought to expand its cable customer footprint in Atlantic Canada, it was uncertain whether the same marketing strategy and materials that had increased customers in Ontario would be effective in another location. Could Rogers use its existing creative pieces and copy, or would it need to develop a new messaging and media strategy that better reflected Atlantic Canada’s lifestyles and perspectives? Solution To determine whether the Ontario ad slicks and direct mail pieces could be used in Atlantic Canada, analysts first classified Rogers’ millions of customers using PRIZMC2, EA’s segmentation system that groups consumers into one of 66 lifestyle types. They developed detailed profiles of Rogers’ customers in a number of provinces and then compared their demographics, lifestyles and social values. After determining the uniqueness of the Atlantic market, researchers identified four target groups that captured the essence of Rogers’ area customers and integrated the results into a marketing communications...
Words: 432 - Pages: 2
...In reading about the humanistic theory, psychologist Carl Rogers speaks of motivation, how we perceive the world, how we think about ourselves and others, and also how the world and the people can play a major role in our lives, changing our motivation, for better or worse, kind of like the "butterfly effect" or domino effect". In Carl Rogers opinion every who, what, where, or when is contributing to the person we are going to become in life. Abraham Maslow, on the other hand, seemed to believe quite the similar views but at the same time in a different perspective. Abraham's views on Humanistic Psychology were based around the self-actualization or knowing their own path very clearly being self motivated, starting from the bottom and working their way up. For example, we as people know that the first thing we have to do in life is go to school. After graduating high school the next thing in moving up is furthering our education through college courses. The next steps to moving up would be landing your dream job, getting married, having children, buying your first house until you've reached a comfort zone in your life which would be your personal point of self actualization. From what I've understood with the self concept process, in the first few months of a child's life self concept is born. In a set of perceptions and beliefs about themselves rooting from the influence of self enhancing experiences, such as, positive regard or the sense of being valued and loved by other...
Words: 831 - Pages: 4
...Subject : Federer, The Greatest Of All Time The Fed Express, the Swiss Maestro, that is Roger Federer. It is a name that strikes fear into the hearts of most, if not all opponents. Many critics and players have considered Federer to be the greatest tennis player of all time. In a nutshell, some of Federer’s biggest accomplishments can be summarized as followed: 24 Grand Slam finals, appearances in 18 out of 19 finals from the 2005 Wimbledon Championships through the 2010 Australian Open. He spent nine years (2003 – 2011) continuously in the top 3 in the year-end men’s rankings, rivaling Rafael Nadal and Novak Djokovic, thus creating some of the greatest competition the tennis world has ever witnessed. A little background about Federer’s early life states that Federer was born 1981, in Binningen, Switzerland near Basel, to Swiss national Robert Federer and South African-born Lynette Durand, of Dutch and French ancestry. Federer holds dual citizenship of Switzerland and South Africa, and also speaks Swiss German, German, French and English fluently. With regards to his personal life, Federer is married to former Women’s Tennis Association player Mirka Vavrinec. They were married on 11 April 2009 and have since given birth to a pair of identical twin girls. Federer is well known for his all rounded versatility in terms of playing style on court. His vision for passing shots, coupled with his technical capability to move his opponent all around the court makes his...
Words: 836 - Pages: 4
...Roger Federer (German pronunciation: [ˈfeːdərər]; born 8 August 1981) is a Swiss professional tennis player who is currently ranked world no. 4 by the Association of Tennis Professionals (ATP). He has been ranked inside the top 10 continuously since October 2002 and the top 20 since April 2001. Numerous commentators, pundits, and former and current players of the sport regard Federer as the greatest tennis player of all time.[a] He holds several men's world records of the Open Era: holding the world no. 1 position for 302 weeks overall,[16][17] including a 237-consecutive-week stretch at the top from 2004 to 2008;[18] winning 17 Grand Slam singles titles; reaching each Grand Slam Final at least five times (an all-time record); and reaching the Wimbledon final eight times. He is one of seven men, and one of four in the Open Era, to capture the career Grand Slam. Federer also shares the Open Era record for most titles at the Australian Open with Agassi and Novak Djokovic (4), at Wimbledon with Pete Sampras (7) and at the US Open with Jimmy Connors and Sampras (5). Federer has appeared in 24 men's Grand Slam finals, with 10 in a row, both records, and appeared in 18 of 19 finals from the 2005 Wimbledon Championships through to the 2010 Australian Open. He is the only man to reach at least the semifinals of 23 consecutive Grand Slam tournaments, from the 2004 Wimbledon Championships through the 2010 Australian Open.[19] At the 2014 French Open, he reached a record 58th consecutive...
Words: 628 - Pages: 3
...(Memorize) For those who knew and loved his television program for children, Mr. Rogers needs no introduction. For those new to him, the best first meeting I can offer to you is through his words, captured by www.pbskids.org about embracing everyone as his neighbor: (Click for Slide, Read off Paper) “We live in a world in which we need to share responsibility. It’s easy to say It’s not my child, not my community, not my world, not my problem. Then there are those who see the need and respond. I call these people my heroes.” (Click for Slide, Don’t read it) According to urbanlegens.about.com, It was Fred Rogers’ grandfather, Fred Brooks McFeely, who first said, “You’ve made this day a special day by just you being you, Freddy, and I like you just the way you are.” (Click for Slide- picture of him as a child) Born in 1928 and growing up a chubby, shy, and lonely boy in Latrobe, Pennsylvania, young Fred cherished his acceptance from his grandfather, who helped give him confidence by allowing him to grow. An only child until the age of 11, Fred often expressed himself through his fingers- by making up stories with hand puppets and pounding out emotions on the piano. (Click for Slide- picture of him in college age) As a music major in his final year of college preparing to go into the ministry, he returned home for Easter vacation and encountered his first television set. He was disgusted that this amazing new invention was being wasted on the nationwide broadcasting...
Words: 1009 - Pages: 5
...Business Description Rogers Communications Inc. is a diversified Canadian communications and media company engaged in the telecom and media businesses. Rogers Communications Inc. is engaged in four primary lines of business through its four principal operating segments: Rogers Wireless, Rogers Cable, Rogers Business Solutions and Rogers Media. Rogers Wireless is Canada’s largest wireless voice and data communications services provider and the country’s only national carrier operating on the combined world standard GSM/HSPA+/LTE technology platforms. Rogers Cable is a leading Canadian cable services provider, offering cable television, high-speed Internet access, and telephony products, and together with Rogers Business Solutions, provides business telecom, data networking and IP solutions to small, medium and large enterprise, government and carrier customers. Rogers Media is Canada’s premier group of category-leading broadcast, specialty, print and online media assets, with businesses in radio and television broadcasting, televised shopping, sports entertainment, magazine and trade journal publishing and digital media. We are publicly traded on both the TSX and NYSE stock exchanges and are included in the S&P/TSX 60 Index of the largest publicly traded companies in Canada. Canada Telecommunications Mobile SWOT Analysis Strengths * Locally owned mobile operators have invested heavily in the market. * Low penetration rate means ample scope for continued growth...
Words: 1875 - Pages: 8
...Client Issue Rogers Communications Inc. is a Canadian Telecommunications company operating in the fields of Wireless, Cable (Internet, Television and Phone), as well as Media services. Over the past few years, the competition in the Telecommunications industry in Canada has intensified. Not only have existing major competitors, the so called “Big Three” operators of Rogers, Bell and Telus, begun to clash more intensively, the market place is attracting many fast growing new entrants as well. To achieve its growth goals, Rogers need to determine an optimal set of corporate level strategy and business level guiding policies to maintain its market leader position in the long term. Rogers need to seek ways to leveraging its resource strength and improving upon its weaknesses to develop a long-term sustainable competitive advantage in this highly competitive industry. Evaluation Criteria With growth in mind, the strategic decision must take into account the following criteria: 1. Leads to sustainable long-term competitive advantage 2. Growth forecast (Industry and Segment conditions, Market Trends) 3. Competitive viability (Barriers to Entry, Substitutes) 4. Achieves competitive cost structure Strategic Recommendation: Integrated LTE (4G) Wireless Technology The advanced LTE network boasts higher efficiency, faster speeds, and broader bandwidth capabilities. As wireless devices continual to demand for better network performance, the upgrade to the more sophisticated...
Words: 2761 - Pages: 12
...another's work or to attribute quotes to the author. Plagiarism in an assessment offence (see actions Section 11: Regulations of the Student Course Handbook, pp. 78-81). 1st Marker 2nd Marker Agreed Mark 1st Marker 2nd Marker Agreed Mark Student Declaration: "I declare that the work submitted is my own" Section C Tutor’s Comments A qualitative analysis of Carl Rogers famous interview with Gloria, encountering the basic principles of the client centered approach. Abstract This paper is a qualitative analysis of the famous Carl Rogers interview with Gloria filmed in 1964 in the United States of America. The basic concepts of the client centered theory and therapy will also be encountered in addition to an evaluation of the necessity and importance of the core conditions in the counseling process. Introduction Person centered theory is regarded as one of the most influential theories of counseling and therapy since its development in the 1940s. With the development of the person centered theory its originator Carl Rogers revolutionized the field of psychotherapy. He believed that people are capable of solving their own problems when the right conditions...
Words: 2695 - Pages: 11
...COMM S237 JOI Instructor: Gail Haynes Paper composed by: Vanessa Villefort Email: Vanessa.Villefort@edu.uni-graz.at Reaction Paper Experiences in Communication – Carl R. Rogers Everyone has different and unique experiences with communication. The psychologist Carl R. Rogers shares his experiences with communication in Chapter 1 of his book A Way of Being and by doing so provides major understandings of communication to the reader. Having read through the chapter thoroughly, I would like to follow Rodgers advice and “check what [he] says against [my] own experience and decide as to its truth or falsity for [me].” (439) In the following part I will try to make up my own mind by comparing his experience to mine. First of all, Rogers mentions the importance of hearing someone and also to be heard by someone. With hearing he refers to the process of truly listening to someone and that is not just listening to the words but also to the thoughts, the feeling tones, the personal meaning and meaning below the conscious intent of the speaker. Once people feel that someone is deeply hearing them they become relieved and more open. This feeling of being understood by another person lets people often bear their heart to that specific person which in turn makes them more open for the process of change (440). However, truly hearing someone is not an ability everyone possesses. It is a difficult process, since it requires the listener to be open and free of prejudices but also not...
Words: 1118 - Pages: 5
...Carl Rogers and His Influence on Modern Psychology Introduction Carl Rogers is considered the founder of client-centered therapy, which asserts that childhood experiences affect an individual’s feelings, thoughts, and behavior (Rathus, 2004). The therapist must see the world from that of the client to be effective in treatment. Rogers has influenced many psychological theories and therapies present today, especially positive psychology. Despite this fact, many who practice positive psychology do not, or are not willing to, accept the influence of past theories. Client-Centered Therapy In 1959, Rogers asserted that the therapeutic relationship is used differently with different clients and “it is not necessary to manipulate the relationship in specific ways for specific kinds of clients” (Moon, 2001, p. 45). This means that when a client enters the therapy room, treatment using psychotherapy can begin if the therapist is warm, available, open, accepting, and seeks to understand and follow the client’s needs (Moon). Therefore, client-centered therapy asserts that when a clinician is successfully embracing the attitudinal conditions with a client, the relationship becomes therapeutic and psychological transformation occurs. In essence, Rogers believed that all humans are free to make choices and control their destiny, despite what has occurred in the past. Therefore, client-centered therapy’s goal is to provide insight into the client that has been discarded or disowned...
Words: 1273 - Pages: 6
...individuals to ever appear on television is Fred Rogers, or as many people know him, Mister Rogers. Aside from his blue sneakers, colorful sweaters, red trolley, and the fact that he was our neighbor, Rogers was a profoundly remarkable individual on and off of set. Throughout his life, Rogers was dedicated to making the world a better place by informing his audience, and the world, of the power of love and caring. His selfless actions and ceaseless kindness expanded beyond Mr. Rogers’ Neighborhood and continued into his everyday life. Rogers went out of his way to make sure that individuals recognized their own worth as well as the worth of others. As a result of his extraordinary actions, Rogers is most certainly deserving...
Words: 2166 - Pages: 9
...Roger Williams studied religious tolerance and the idea of separation of church and state, encountered opposition to his ideas, resulting in the exchange between him and the Narragansett Tribe for land in order to establish the first part of what is now Rhode Island. Roger Williams was , born in England around 1603,. He was an enlightenment thinker, and he explored the ideas of freedom of religion and the separation of church and state. Throughout his early life in England, he witnessed “...heretics whipped, imprisoned, and burned at the stake,” for not practicing the “correct” religion. By the time he had finished his college education, he had already embraced the idea that punishing people for religious dissent was wrong and he called for...
Words: 1130 - Pages: 5
...Roger Williams was expelled from Massachusetts in 1635 by John Winthrop. He was kicked out because he had ideas that were so alien to people at his time, but his ideas are now incorporated into our everyday lives. After his exile, Williams got caught lost in the forest during one of the greatest winter storms every recorded. He stumbled upon lands that would soon become Rhode Island and was nursed back to health by a tribe of Indians. This was the start of a thriving relationship between Williams and himself. This moment helped Williams found Rhode Island. While Williams was able to found and create the colony, he could not have done it without help. He reached out to native Indians and did what no one else had done before on a large scale,...
Words: 738 - Pages: 3
...EVANGELICAL THEOLOGICAL SEMINARY OSIJEK, CROATIA ANALYSIS OF BASIC CONCEPTS OF CARL ROGERS’ CLIENT – CENTRED THERAPY COURSE: Individual Counseling PROFESSOR: dr. Sc. Zoran Vargović STUDENT: Damir Pil YEAR OF STUDY: 2nd – Mth DATE: 29th May 2012 1 CONTENT Introduction............................................................................................................................. ............... 3 I Rogers’ Theory of Personality .................................................................................................. ..........4 Organismic Valuing Process........................... ....................................................................4 a. The Structure and Dynamics of Personality.............................................................5 b. Self – Actualization..................................................................................................6 II Relationship between Therapist and the Client in Client – Centred Therapy.............................7 Introduction to Rogers’ General Hypothesis ...............................................................................7 Conditions of Worth.....................................................................................................................9 a. Core Conditions................................................................................ ....................... 10 III Biblical Perspective on Person – Centred Counselling...........
Words: 5221 - Pages: 21
...Who Framed Roger Rabbit is a 1988 American animated and live action fantasy comedy film directed by Robert Zemeckis. It is based on Gary K. Wolf's 1981 novel "Who Censored Roger Rabbit?", which depicts a world in which cartoon characters interact directly with people and animals. Toon star Roger Rabbit worries that his wife Jessica plays pattycake with someone else, so the studio hires detective Eddie Valiant to snoop on her. However, the stakes are quickly raised when Marvin Acme (the practical joke-loving owner of the studio) is found dead and Roger is the prime suspect. A toon hating detective is a cartoon rabbit's only hope to prove his innocence when he is accused of murder. During the search for the true killer, the detective wonders how Roger can have an exuberant spirit in the face of possible death. Roger tells him that "a laugh can be a very powerful thing, why sometimes in life it's the only weapon we have". At this moment the detective sees Roger in a different way. So Eddie Valiant manages to solve a crime in a town where "logic goes out the window". He kisses Roger, proving that he has regained his sense of humor, and the toons celebrate their victory. This film mixes the live and animated characters, and lots of references to classic animation, it brought many famous cartoon characters from different studios together on screen including Mickey Mouse (Disney), Bugs Bunny (Warner Bros.), Droopy Dog (MGM) and etc. "Who Framed Roger Rabbit" is a lots of fun, ironic...
Words: 287 - Pages: 2